Even taking the marketing out of the equation (which I have no problem with, incidentally) and just looking at the deliverables so far since the Gibson buyout, this is clearly a business with a plan. Where we are today with SPlat, monthly updates etc, isn't just some randomised (sorry I spell in English english ! ) happenstance. The improvements to the audio engine, ARA integration and enhancements, VST3 compatibility, monthly updates, payment model etc etc signify to me anyway, that Gibson have decided to go for gold and take on the best in the business, and beat them at their game. I am really pleased I went with my 80's MIDI sensibilities and loyalties and decided to stay the course with Cakewalk...its been a fun ride so far and I really think at some point the 'industry' at large will have to take notice if it isn't already.