RD9
Anderton
RD9
....
1) If CW has a new product or is changing the method of delivery (price, timing, etc) then articulate this clearly; be clear about what is being offered.
2) If CW wants our opinion on a product or method of delivering it then articulate this clearly.
This is not the first time CW marketing tactics have created chaos with incomplete or unclear announcements... From what I can see, though, you are doing your best to combat this and have always been an advocate for the customers so please accept my thanks.
I know what you're saying, but note the way this was rolled out...a specific offer to a specific group of people, who were asked not to post it on the forum. It was probably naive to think it wouldn't get posted, but it was, and unleashed a flurry of speculation (most of which is spectacularly wrong, but...it sure gives a great idea of what people have as their prioritized "wish lists," as opposed to just feature requests!).
Craig,
As we all know "honesty is the best policy" and this is really at the heart of what I have been suggesting; Clarity in what is being offered, what the cost is and who is eligible.
This is likely to be my last post in this Forum since my membership runs out soon. I wish CW the best and would like to thank all the Forum members for their assistance and advice.
Cheers
Honesty is indeed the best policy. Cakewalk is a reputable company that has always engaged with customers directly, and more importantly, listened to the customer base. We've been in business for almost 30 years.
There was a subset of customers that renewed this year (and given us additional money) and have been some of our biggest supporters. We thought it was important to share part of this news with them first, as a sign of respect, ahead of the biggest announcement on June 1st. In the letter, many of the questions that have come up have been answered via the FAQ. Other points have been clarified by the Cakewalk Marketing group. The internet being the internet, of course this news gets spread and others begin to speculate. Additionally, people start dissecting every word to find a hidden meaning where there is not.
Customers who have not renewed this year or ever upgraded to Platinum will also get a very nice offer to participate. We aren't going to be strip down SONAR Platinum either for them. The discounted price that is being discussed today is only for customers who already paid for a renewal this year. I have always believed in being honest with customers and doing right by them. I thought it was a nice sign of respect to let them know in advance and explain the situation. In reading the email, it is pretty clear what's going on if one decides not to decode every word.
Excerpt from the email:
- No more paying for future upgrades, updates, fixes or renewals
- Continue to enjoy our Rolling Updates
- Pay only for optional add-ons and content
Clearly stated, you will not have to pay for any future updates for SONAR. Everything we put into SONAR, you receive. You continue to get the rolling updates, only they don't expire after a year. That also means you never have to pay for bug fixes (a long time gripe). You will only pay for optional stuff that we release that is not part of SONAR. We do that today as well. Z3TA+ 2, CA-2A, Rapture Pro, Videos, Expansion Packs, Third party products are all available as add-ons and for purchase separately. It was important to distinguish that so people don't think they get everything Cakewalk releases. Since we started this new model of rolling updates last year, there have always been the naysayers who had their reservations. I always thought actions speak loudest and we have been very active in delivering updates and the past 18 months. I believe we have been true to our word.
Finally, this is certainly a bold move for SONAR. People speculate about this direction and the reasons. Simply put, we needed to do something bold and different. The DAW market has operated much in the same way for decades. Last year we took a step to change that by getting away from the annual upgrades and go to an agile delivery model. There was a lot of debate about it and sometimes when you do something first, you take more slack. Now we are upping the ante because we believe this is the future. There is precedent for this already in our industry from another company.
Hopefully June 1st, we can fill in the rest of the story. All of which is very positive for current SONAR customers as well as those who are new to SONAR.