Hi everyone, if you still haven't received the email and you meet all the following conditions, please PM me (even if you've already posted here... it's just easier to keep track of and knock out all-at-once):

• You've purchased SONAR Platinum
• You have renewed your SONAR Platinum Rolling Updates at least once
• The "Newsletter" box on your My Account page is checked

If you meet all these conditions, you should have received the email, so again, if you did not receive it, let me know via a Private Message.
 
If your newsletter box is unchecked, check it first (and click save) and you should receive the next round of emails that go out.
 
Keep in mind that the message was intended for a very select audience. If you don't meet one of the other conditions, sit tight until June 1st. You'll get the full story, then, and I think you'll be excited about our announcements. 

Morvejones
With monthly/annual everything would be included as it is now, people with lifetime updates would have to pay extra for things, such as Drum Replacer, Vocal sync and 3rd party plugs

This is incorrect. I don't mean to call you out, but we've stated this a few times in this elephantine thread (so I understand if it was missed a few times over). It's still SONAR Platinum, so we're not taking anything away. Effectively, you're stretching your Rolling Updates membership end date to the end of time, rather than 1 month/12 months into the future. The content you receive in the updates is going to be the same whether you're on monthly, annual, or lifetime updates. 

Joey Adams [Cakewalk]

Morvejones
With monthly/annual everything would be included as it is now, people with lifetime updates would have to pay extra for things, such as Drum Replacer, Vocal sync and 3rd party plugs

This is incorrect. I don't mean to call you out, but we've stated this a few times in this elephantine thread (so I understand if it was missed a few times over). It's still SONAR Platinum, so we're not taking anything away. Effectively, you're stretching your Rolling Updates membership end date to the end of time, rather than 1 month/12 months into the future. The content you receive in the updates is going to be the same whether you're on monthly, annual, or lifetime updates. 

That's fantastic news. Thanks again for the most excellent customer service and treatment Cakewalk. 

Joey Adams [Cakewalk]

Morvejones
With monthly/annual everything would be included as it is now, people with lifetime updates would have to pay extra for things, such as Drum Replacer, Vocal sync and 3rd party plugs

This is incorrect. I don't mean to call you out, but we've stated this a few times in this elephantine thread (so I understand if it was missed a few times over). It's still SONAR Platinum, so we're not taking anything away. Effectively, you're stretching your Rolling Updates membership end date to the end of time, rather than 1 month/12 months into the future. The content you receive in the updates is going to be the same whether you're on monthly, annual, or lifetime updates. 

I think this is the most succinct clarification stated in this anything-but-elephantine thread.  I am grateful for this great offer (and glad about receiving e-mails now).
 
I can see why some might feel differently though.
 
 

I want my email Joey!

Joey Adams [Cakewalk]

Morvejones
With monthly/annual everything would be included as it is now, people with lifetime updates would have to pay extra for things, such as Drum Replacer, Vocal sync and 3rd party plugs

This is incorrect. I don't mean to call you out, but we've stated this a few times in this elephantine thread (so I understand if it was missed a few times over). It's still SONAR Platinum, so we're not taking anything away. Effectively, you're stretching your Rolling Updates membership end date to the end of time, rather than 1 month/12 months into the future. The content you receive in the updates is going to be the same whether you're on monthly, annual, or lifetime updates. 

No worries Joey, i posted after that saying the other poster was right ( its all the same), when i say paying extra for drum replacer and vocal sync i didnt mean taking them away i meant adding features like that in the future that we would have to pay for (i brought up drum replacement and vocal sync as examples as they where mentioned by Noel as being considered extras not core features in the past 12 months) 

This is really not too different from what Microsoft is doing with Win 10.

I'm holding out for June 1 to hear how things go and whether I will cave and pay up :)  I haven't gotten a new version of Sonar since X3 where I am today.  I simply don't have the time to play like I used to, so beying a new versino hasn't been very compelling - looking for nuance when I can barely remember how to dock or undock a plugin! :)
 
That said, I don't agree with the Win 10 comparison at all.  Microsoft does NOT rely on retail sales for Operating Systems for their major revenue streams (I recently saw a chart of 2013 and 2014 with Consumer OS sales being about 1%).  The commercial (more like 50%), education, etc licensing along with the products like Office, big server systems like SQL and Exchange, Office 365 revenue, and other examples are the things that fuel the Microsoft fire.  The Windows 10 model is a line on some accountant's book somewhere.
 
Cakewalk, on the other hand, has a few products and I have to imagine that one of the profitable ones over time for them has been the Cakewalk/Sonar line of things, with plugins and other upgrades being the extras.  I see this as a way to get a large infusion of cash to do something big, like an aquisition that will pay over the longer term.
 
I can't wait to see what is coming.  If the life-time subscription is not the bulk of it, what else they are going to announce should be pretty big.  

I'm also holding out for June 1st. For those holding out, let's just hope that those that jumped in right from the start don't get an Extra Special Loyal SPlat Edition With Everything For Free That CakeWalk Will Ever Release Ever Again Edition. Because they were so loyal compared to the rest of the riffraff that they deserve extra special treatment. Forever.
 

SilkTone
I'm also holding out for June 1st. For those holding out, let's just hope that those that jumped in right from the start don't get an Extra Special Loyal SPlat Edition With Everything For Free That CakeWalk Will Ever Release Ever Again Edition. Because they were so loyal compared to the rest of the riffraff that they deserve extra special treatment. Forever.
 

Oh crap, I didn't think of that...        

SilverBlueMedallion

tenfoot
The level of absurd speculation following this announcement is breathtaking. A company with an extraordinary track record of customer commitment offers lifetime updates to one of the longest established DAW's on the market at a bargain price, and people still complain! Seriously folks - it's a no brainer, and you even have until August 31st to save your pennies.
 
Thanks Cakewalk - you really are the best:)

The reason for that is because people are not stupid.  When something sounds too good to be true - it usually is!

Here's a more appropriate cliche: "actions speak louder than words."
 
Cakewalk is showing their appreciation in a very tangible way to the people who've stood by the company. Maybe it seems too good to be be true that a company would do that...but they're doing that. And based on some of the posts in this thread, people with some business acumen understand why this makes long-term sense for Cakewalk and the community.
 
I was invited to Boston this week to get the scoop. There is some highly innovative thinking going on here. The reason I was asked to visit also involves something that will NOT be announced on June 1, but my name was floated as one possible way to help make it happen and they wanted to gauge my interest and availability. I'd love to be involved in what I think would be an extremely cool project, so if Cakewalk can convince the other Gibson divisions to let me be "on loan" for four months or so, it will probably happen.