I'm with sidroe. It's seems odd that (some) people simply won't read BEFORE jumping to confusion let alone conclusion.

I subscribed to sonar platinum the second year, but never got information about the lifetime thing,
I don`t find it in my account.

I got the email and ordered. Thank you Bakers. I trust you, you have never given me any reason not to. I'm sure this will be a good thing or it would not be offered to long time users as a good thing. Cake has more sense than that and they have proven many times that they listen to the users, interact on the forums, and they care. I think we should trust them. We're talking about people who are here regularly and who have been here regularly for a long time, not faceless, nameless corporate suits. They would not knowingly sell us a "bill of goods", and that's what I think!
I'm excited! I don't expect everything to be free from now on, just core Platinum updates and that's great! If I feel a need for another 200 compressors, I expect I'll have to pay for them, lol.
Thanks again!
Julien

https://www.moodys.com/research/Moodys-downgrades-Gibsons-CFR-to-Caa1-rating-outlook-is-negative--PR_344915
 

Anderton

SilverBlueMedallion

tenfoot
The level of absurd speculation following this announcement is breathtaking. A company with an extraordinary track record of customer commitment offers lifetime updates to one of the longest established DAW's on the market at a bargain price, and people still complain! Seriously folks - it's a no brainer, and you even have until August 31st to save your pennies.
 
Thanks Cakewalk - you really are the best:)

The reason for that is because people are not stupid.  When something sounds too good to be true - it usually is!

Here's a more appropriate cliche: "actions speak louder than words."
 
Cakewalk is showing their appreciation in a very tangible way to the people who've stood by the company. Maybe it seems too good to be be true that a company would do that...but they're doing that. And based on some of the posts in this thread, people with some business acumen understand why this makes long-term sense for Cakewalk and the community.
 
I was invited to Boston this week to get the scoop. There is some highly innovative thinking going on here. The reason I was asked to visit also involves something that will NOT be announced on June 1, but my name was floated as one possible way to help make it happen and they wanted to gauge my interest and availability. I'd love to be involved in what I think would be an extremely cool project, so if Cakewalk can convince the other Gibson divisions to let me be "on loan" for four months or so, it will probably happen.
 
 

 
We will see in 6 more days or so.   I mean honestly, if I do this lifetime updates thing, they probably will NEVER see my cash ever again.  That is a mighty big thank you, no?
Gibson is a corporation.  Every move is a financial one.  EVERY ONE.   There are no "thank yous" in the corporate world.   I work in corp america.. if there ever IS a thank you, it comes with the hope of some financial benefit for the corporation.

I am not saying Gibson is a terrible company and I am not saying this is a bad deal yet... we will have to wait until June 1st... but if I am going to give them any more money, its quite a big thank you, don't you think?

SilverBlueMedallion

Anderton

SilverBlueMedallion

tenfoot
The level of absurd speculation following this announcement is breathtaking. A company with an extraordinary track record of customer commitment offers lifetime updates to one of the longest established DAW's on the market at a bargain price, and people still complain! Seriously folks - it's a no brainer, and you even have until August 31st to save your pennies.
 
Thanks Cakewalk - you really are the best:)

The reason for that is because people are not stupid.  When something sounds too good to be true - it usually is!

Here's a more appropriate cliche: "actions speak louder than words."
 
Cakewalk is showing their appreciation in a very tangible way to the people who've stood by the company. Maybe it seems too good to be be true that a company would do that...but they're doing that. And based on some of the posts in this thread, people with some business acumen understand why this makes long-term sense for Cakewalk and the community.
 
I was invited to Boston this week to get the scoop. There is some highly innovative thinking going on here. The reason I was asked to visit also involves something that will NOT be announced on June 1, but my name was floated as one possible way to help make it happen and they wanted to gauge my interest and availability. I'd love to be involved in what I think would be an extremely cool project, so if Cakewalk can convince the other Gibson divisions to let me be "on loan" for four months or so, it will probably happen.
 
 

 
We will see in 6 more days or so.   I mean honestly, if I do this lifetime updates thing, they probably will NEVER see my cash ever again.  That is a mighty big thank you, no?
Gibson is a corporation.  Every move is a financial one.  EVERY ONE.   There are no "thank yous" in the corporate world.

 
As I've explained before, happy customers spread the word, which helps create more happy customers. It is incorrect to assume that situations cannot be "win-win." In an optimum environment, the needs of the corporation and the needs of the customer are in alignment. Setting up that kind of environment is the goal here.
 

Zargg71

Vern C
No e-mail here, but I have a question.
 
I am a Platinum user from the day it came out and I just resubscribed for another year about a month ago. How would this work? I'm paying another $99 right after just doing it a month ago that will go into affect once the current subscription is up? How does that work? It is just a little deflating that I just paid $99 for another year when there's now supposedly $99 for a lifetime membership. :/

If I understand this correctly, the 99$ price is for those who upgraded already this year (99$ deducted). For those who did not, the price will be 199$.
All the best.

I'm in the $149 bracket. I signed up for Platinum in 2015 and renewed in 2016, but didn't get the $99 offer, so there is more to it than that. A stinger for me on Vietnamese wages, but I I'll probably take up the offer once I know I have a visa (mine expired almost one month ago)
 
EDIT: I'm not sure if this post triggered something, but I received a standard email from Cakewalk that explained thie pricing. I won't post it and it seems they wanted us not to share the emails, but the maths didn't add up.
 
 

bapu

pwalpwal
some "critical thinkers" might even speculate that it was a deliberate hype-generating action by marketing ;-)

fixed.

thanks!

bronsoncox
https://www.moodys.com/research/Moodys-downgrades-Gibsons-CFR-to-Caa1-rating-outlook-is-negative--PR_344915

 
That spanned the period from December 22 through March 3, which does not take into account the significant success of the 2016 guitars from the USA and Memphis divisions, as well as several other successes that started in late Q1 and continue. 
 
Look at MI SalesTrack for March. It's copyrighted info so I can't give specifics, but suffice it to say I wouldn't reference it if it didn't support what I'm saying, and then some (for example also look at how KRK is doing these days - not just the guitars).

Anderton

SilverBlueMedallion

Anderton

SilverBlueMedallion

tenfoot
The level of absurd speculation following this announcement is breathtaking. A company with an extraordinary track record of customer commitment offers lifetime updates to one of the longest established DAW's on the market at a bargain price, and people still complain! Seriously folks - it's a no brainer, and you even have until August 31st to save your pennies.
 
Thanks Cakewalk - you really are the best:)

The reason for that is because people are not stupid.  When something sounds too good to be true - it usually is!

Here's a more appropriate cliche: "actions speak louder than words."
 
Cakewalk is showing their appreciation in a very tangible way to the people who've stood by the company. Maybe it seems too good to be be true that a company would do that...but they're doing that. And based on some of the posts in this thread, people with some business acumen understand why this makes long-term sense for Cakewalk and the community.
 
I was invited to Boston this week to get the scoop. There is some highly innovative thinking going on here. The reason I was asked to visit also involves something that will NOT be announced on June 1, but my name was floated as one possible way to help make it happen and they wanted to gauge my interest and availability. I'd love to be involved in what I think would be an extremely cool project, so if Cakewalk can convince the other Gibson divisions to let me be "on loan" for four months or so, it will probably happen.
 
 

 
We will see in 6 more days or so.   I mean honestly, if I do this lifetime updates thing, they probably will NEVER see my cash ever again.  That is a mighty big thank you, no?
Gibson is a corporation.  Every move is a financial one.  EVERY ONE.   There are no "thank yous" in the corporate world.

 
As I've explained before, happy customers spread the word, which helps create more happy customers. It is incorrect to assume that situations cannot be "win-win." In an optimum environment, the needs of the corporation and the needs of the customer are in alignment. Setting up that kind of environment is the goal here.
 

 
that can also be achieved by giving me a 50% discount or something for a few months or something.   They literally will never get anymore money out of me ever again!  I am sure there will be PLENTY others!   I use 3rd party apps for all my FX and SYNTHS...   perhaps if something really cool comes along once in a while like VocalSync, I'd pay extra... but literally i can count maybe 1 or 2 in the past 18 months so far that I would actually pay for.
 
Seems like a strange way to get new customers.  Like I said... I am not ripping on them as we dont have the full story yet... but of course I am skeptical when a corporation literally wants to NOT take my money :)