In my view they were too tech focused, their marketing of Sonar was very poor to non-existent, leading to too much reliance on the existing customer base, e.g. the lifetime offer thing. Having tried some alternatives in the past two weeks it sticks out a mile to me that Sonar was/is a far better DAW than the rest and that should have given them a good marketing edge. Gibson made a gut purchase (which is what happens in companies with a supremo that wants to make all decisions themselves) and should have kicked the tyres properly first. What's utterly inforgiveable - from the point of view of CW staff welfare, customer service and general PR - is Gibson crashing and burning Sonar without making concerted attempts to sell Sonar for $1, e.g. to IK Multimedia. Maybe they tried but somehow I don't think so.