Brian Walton
Who exactly are you suggesting fault resides with then?
Fully aware that it wasn't hugely popular in terms of sales. As a brand under the umbrella, they were responsible for getting the marketing word out to show people it was in fact one of the best DAWs ever created.
The problem was not the quality of the product, and there are enough consumers in the market place to have kept them in business (otherwise these lesser DAWs would be closing shop).
Sonar was "one of the best DAW's ever created" mainly on paper. For a long time, it's been beset by stability issues, bugs and other weirdness which not only stifle creativity but also in some cases actually destroy work. Because of this, it developed a negative reputation. This reputation was not the fault of Gibson.
The idea that Sonar was audio production's best kept secret and that the only thing between it and runaway success was "better marketing" is nonsense. There are DAW's out there which perform better and are more stable. All DAW's have a certain number of features which other DAW's don't, or have some things which they do better than other DAW's.
Sonar is a frustrating program for a beginner to get into, and a lot of that has to do with the fact that the way it operates can be very confusing and problematic. For instance, let's say you accidentally (or whimsically) click on the automation lane button on a track. By default, a volume automation envelope appears, even though you didn't ask for one. And if you aren't aware of this and don't think to delete it manually, that automation envelope is now holding your fader hostage and will spring it back if you try to move it. Instant beginner frustration. Doesn't help that the manual is so full of outdated info and outright errors. Sonar also has a ton of MIDI issues which cause a tremendous amount of frustration - for instance, MIDI crosstalk sending MIDI to places where it shouldn't be (something I've grappled with constantly). And I've already gone into Sonar losing plugin settings on a regular basis. It's when you try another DAW and find that, not only is it smoother and more stable than Sonar, and not only does it have a ton of very useful design features that Sonar was lacking, but that it actually doesn't suffer from the same catastrophic problems as Sonar, you realize that part of the problem
was the quality of the product.
And again, you can only blame Gibson so much for that.