waves one knob, is it real or memerex

http://www.store.cakewalk.com/b2cus/ZoomImage.aspx?productID=30-WVOK1.00-20E
 im not shure what to think of this idea,and why

I personally have no prejudice against simple solutions if they sound good.  On some tracks I carve out my own EQ and tinker with the compression, etc.  On some tracks, I use EZMix presets.  For example, there are some bass, vocal, and master bus presets that have become part of my standard sound.  Also, Sonar's built-in preset Hi-Hat Helper FX chain is not bad if your hi-hat is too mushy.
 
I was toying with buying one of the One Knob things and giving it a try, but I am not sure it fills a gap right now for me.  I bought EZ Mix specifically because I needed some quick and easy master bus presets to knock out demos.  Along the way, I discovered it had a few other things I liked.  The people who design these presets do audio engineering or sound design all day long and mostly know what they're doing.

I am a songwriter who also engineers some, so that is where I am coming from.