mudgel
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AudioFanzine gets it wrong
I don't know whether Cakewalk are interested to know or in fact worry about these things but AudioFanzine have got the wrong impression about the new Cakewalk sales model. Here's a copied quote from their recent online magazine. "The other news is the upcoming Pro Tools 12 and a new acquirement policy. You won’t purchase the DAW anymore, but rent it, just like Adobe or Cakewalk have done recently with their software. Various renting options will be available starting from February;" http://en.audiofanzine.co...ws/a.play,n.19748.htmlI'd be just as happy for Cakewalk to delete or lock this thread once they have the info.
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Splat
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Re: AudioFanzine gets it wrong
2015/02/07 23:43:59
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Journalists are supposed to do their research and validate their information. Sadly this is less and less so.
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Splat
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Re: AudioFanzine gets it wrong
2015/02/07 23:53:04
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They also mention about a pro tools unlimited license and then say you are only able to rent it..
Sell by date at 9000 posts. Do not feed. @48/24 & 128 buffers latency is 367 with offset of 38. Sonar Platinum(64 bit),Win 8.1(64 bit),Saffire Pro 40(Firewire),Mix Control = 3.4,Firewire=VIA,Dell Studio XPS 8100(Intel Core i7 CPU 2.93 Ghz/16 Gb),4 x Seagate ST31500341AS (mirrored),GeForce GTX 460,Yamaha DGX-505 keyboard,Roland A-300PRO,Roland SPD-30 V2,FD-8,Triggera Krigg,Shure SM7B,Yamaha HS5.Maschine Studio+Komplete 9 Ultimate+Kontrol Z1.Addictive Keys,Izotope Nectar elements,Overloud Bundle,Geist.Acronis True Image 2014.
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BRuys
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Re: AudioFanzine gets it wrong
2015/02/08 06:05:19
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I did a report writing course a couple of years ago. The crux is that all important info needs to be in the first paragraph. Following paragraphs can then drill into the detail. This means lazy readers get the important stuff right at the beginning. In other words, Cakewalk's marketing info needs to state very clearly in the first few sentences that you own Sonar forever if (a) you pay outright for a year, or (b) you complete 12 consecutive payments. Basically, many people read the first few sentences and think they know everything, but assume the detail. You can't leave important stuff till later in the document (or web page). Personally, I think Cakewalk/Gibson needs to jump on this quick, because once wrong info is circulated in the public domain, it takes 10 times the effort to correct it than it would to have got it right in the first place. Just my $0.02c EDIT:Hmm, just took a look and it's pretty darn clear when you click "Membership" on Cakewalk's site: Pay Upfront: Just like before, you can purchase SONAR with a one-time payment and immediately own a permanent license.
post edited by BRuys - 2015/02/08 06:16:29
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Glyn Barnes
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Re: AudioFanzine gets it wrong
2015/02/08 06:25:19
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There are people who do not comprehend and make assumptions. There are people who deliberatly misrepresent. And there are people that listen to the them and beleive it. And some people are genuinely confused by all the accidental and deliberate misrepresentation.
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Sanderxpander
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Re: AudioFanzine gets it wrong
2015/02/08 06:33:03
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☄ Helpfulby tlw 2015/02/08 20:27:12
I think the name "membership" just makes it confusing. You simply equate it with other memberships in your mind. I realize they had to call it something and a case can be made for "membership" over something else, but it may cause more harm than good.
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Paul P
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Re: AudioFanzine gets it wrong
2015/02/08 09:46:14
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If Cakewalk hadn't said a word about the whole thing there wouldn't be any problem. The option to pay in 12 installments could have just showed up in the shopping cart. Would have saved a few thousand posts, bad press and confusion. All this membership business is just a smokescreen.
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fireberd
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Re: AudioFanzine gets it wrong
2015/02/08 09:57:48
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I have said it before on posts, the use of the "membership" term was a poor choice. I bought the Platinum upgrade outright, just as I bought other new versions. Getting the Craig Anderton FX Chain updates, which seems to be part of the "membership" means nothing to me since I don't use them.
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swamptooth
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Re: AudioFanzine gets it wrong
2015/02/08 13:45:50
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Sanderxpander I think the name "membership" just makes it confusing. You simply equate it with other memberships in your mind. I realize they had to call it something and a case can be made for "membership" over something else, but it may cause more harm than good.
I think this trend started with X2 and the "Content Club" with the Sonar logo credit card icon... http://forum.cakewalk.com...ub-m2682251.aspx
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robert_e_bone
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Re: AudioFanzine gets it wrong
2015/02/08 13:54:02
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mudgel I don't know whether Cakewalk are interested to know or in fact worry about these things but AudioFanzine have got the wrong impression about the new Cakewalk sales model.
Here's a copied quote from their recent online magazine.
"The other news is the upcoming Pro Tools 12 and a new acquirement policy. You won’t purchase the DAW anymore, but rent it, just like Adobe or Cakewalk have done recently with their software. Various renting options will be available starting from February;"
http://en.audiofanzine.co...ws/a.play,n.19748.html
I'd be just as happy for Cakewalk to delete or lock this thread once they have the info.
I just wanted to say THANKS for looking out for Cakewalk with your thread. I didn't see if they had posted or not, but it's nice to see folks looking out for each other, and it is sooo easy for some factually lacking press to damage the reputation of a company - particularly a small one like Cakewalk. Bob Bone
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Marcus Curtis
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Re: AudioFanzine gets it wrong
2015/02/08 13:55:34
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I noticed a place at the bottom of the article where we could leave a comment. Why not just leave a few comments that cakewalks policy is not a rental program but a buy and keep your license program?
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Wookiee
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Re: AudioFanzine gets it wrong
2015/02/08 14:03:34
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Marcus Curtis I noticed a place at the bottom of the article where we could leave a comment. Why not just leave a few comments that cakewalks policy is not a rental program but a buy and keep your license program?
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bapu
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Re: AudioFanzine gets it wrong
2015/02/08 14:06:20
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Posted a comment on the article.
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Anderton
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Re: AudioFanzine gets it wrong
2015/02/08 14:27:24
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Paul P If Cakewalk hadn't said a word about the whole thing there wouldn't be any problem. The option to pay in 12 installments could have just showed up in the shopping cart. Would have saved a few thousand posts, bad press and confusion. All this membership business is just a smokescreen.
The reason for saying "membership" is because as soon as you say "subscription," people think "Adobe, software dies if I don't pay, can't own it outright, I'm outta here" and don't go any further. Which people did anyway as soon as they saw "monthly." But the payment thing is only one element of membership, and arguably the less important one because you can still pay the existing way if you prefer. The main point is the monthly updates of features and content, and getting changes to the program as soon as they're available rather than waiting for a yearly update. The content is intended to give you tools to make more effective use of the program and also arrives monthly. This is what makes the membership program truly different.
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Marcus Curtis
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Re: AudioFanzine gets it wrong
2015/02/08 14:29:12
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I read through this article and I must admit I was intrigued by the offer of Pro tools for free. I went to their website to check it out. Upon further investigation I discovered that they give you 16 tracks to record your projects with. A lot of bells and whistles are included in this free version. However when I began to dig further I discovered some things that to me were just wrong. The biggest deal breaker for me was that anything you record using the free version of Pro Tools can only be stored to their cloud service. You can't store projects on your computer. Second you can only store 3 projects. So if you have any more recording to do other then those 3 projects you got to buy cloud space. How is that free? What good is a software app that I can only use three times then I got to delete my work in order to use it again? To me this is nothing more than a glorified demo version with the purpose of selling storage space on the internet. By the time you are done paying for all your cloud space you could probably own Sonar platinum outright! I say thanks but no thanks. I will stick with Sonar!
post edited by Marcus Curtis - 2015/02/08 16:10:19
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Anderton
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Re: AudioFanzine gets it wrong
2015/02/08 14:35:08
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In fact I just looked at the Membership page again. The whole first section is about exactly what I described as the most important, and starts by saying: Our innovative new Membership program means you'll receive all the latest features as soon as they're ready! There's no more waiting a year or more for the next paid SONAR upgrade; you'll be notified the instant new updates and customized content downloads are available in Cakewalk Command Center. The next section is about payment plans and explains very clearly that you can pay upfront as before, or pay monthly. They're separate blocks of text, the monthly one has a "new" banner, and it says if you pay for 12 months you get permanent activation. IMHO the only way to make it clearer would be to inject the info directly into the brains of people who clicked on the "Membership" tab so they wouldn't have to read anything.
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Sanderxpander
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Re: AudioFanzine gets it wrong
2015/02/08 15:48:24
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Or, just don't use the word "membership". Really, I don't mind, I'm at peace with the new model and think we older users are getting a good deal out of it at least for this upgrade. But it's clearly demonstrable that people mistake this easily. It's all fine to say they should read better but that doesn't solve the fact that it's causing Sonar undeserved bad press.
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Anderton
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Re: AudioFanzine gets it wrong
2015/02/08 15:58:10
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Sanderxpander Or, just don't use the word "membership". Really, I don't mind, I'm at peace with the new model and think we older users are getting a good deal out of it at least for this upgrade. But it's clearly demonstrable that people mistake this easily. It's all fine to say they should read better but that doesn't solve the fact that it's causing Sonar undeserved bad press.
I still think it would have been a lot worse if we'd used "subscription" because that word alone had a negative connotation in peoples' minds. And really, what Cakewalk is doing is not following the traditional "subscription" model anyway, so I'm sure some people would have said it was misleading to call it such..."hey, my software doesn't die after a year, what is wrong with you people?!?" If you have any suggestions for a better term, nothing prevents us from using that going forward (it's not like Cakewalk printed up 30,000 "Cakewalk Membership" T-shirts), but "subscription" is not one of them.
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ampfixer
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Re: AudioFanzine gets it wrong
2015/02/08 16:02:36
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One thing to keep in mind is that people who write internet reviews are not necessarily knowledgeable about the thing they are reviewing. There are professional reviewers. I know this because I do some online reviews and articles. I was shocked when I saw my articles posted with those of other tube professionals that didn't have a clue. This lady writes a big article about the history of Marshall amps and when reading it I noticed it was pure bunk. Then I see links to other articles she wrote, including a review of The Real Housewives of Atlanta and a guide to Inns in Boston. I had to go to the guys that hired me and tell them that I wasn't going to develop content for their web site if they posted it along side of garbage. I thought I'd lose the job, but to my surprise they agreed. I'm sure C.A. has noticed this during his years of online publication.
Regards, John I want to make it clear that I am an Eedjit. I have no direct, or indirect, knowledge of business, the music industry, forum threads or the meaning of life. I know about amps. WIN 10 Pro X64, I7-3770k 16 gigs, ASUS Z77 pro, AMD 7950 3 gig, Steinberg UR44, A-Pro 500, Sonar Platinum, KRK Rokit 6
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Anderton
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Re: AudioFanzine gets it wrong
2015/02/08 16:07:24
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ampfixer I'm sure C.A. has noticed this during his years of online publication.
One of the arguments I always used in favor of print was that the articles were vetted..but now I'm starting to even wonder about that.
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ampfixer
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Re: AudioFanzine gets it wrong
2015/02/08 16:13:29
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Tell it brother!
Regards, John I want to make it clear that I am an Eedjit. I have no direct, or indirect, knowledge of business, the music industry, forum threads or the meaning of life. I know about amps. WIN 10 Pro X64, I7-3770k 16 gigs, ASUS Z77 pro, AMD 7950 3 gig, Steinberg UR44, A-Pro 500, Sonar Platinum, KRK Rokit 6
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Garry Stubbs
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Re: AudioFanzine gets it wrong
2015/02/08 16:35:35
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I have also posted a comment asking for a correction and apology to Cakewalk, thanks for spotting this.
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BenMMusTech
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Re: AudioFanzine gets it wrong
2015/02/08 16:46:13
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It's semantics guys...I have not signed up by the way but the subscription model which Cakewalk is offering is rent to own. It's still a subscription, it still means you are shelling out a monthly instalment-the difference between Adobe, Microsoft and Cakewalk is you own the software at the end-and kudos for Cakewalk for doing this. But come on fan boy's to think you have some higher moral ground because your digital serfdom package is better than Microsoft's or Adobe, means you really have to think about history and the line "your still ****en peasants as far as I can see" John Lennon for all of you aged between 10 and 30. We are all slowly but surely-yes even me-becoming digital serfs (please sir, can I port the software I have rented to another machine I own...no not unless you sign this in triplicate and uninstall it off your original machine and then use a digital tether to check this has been done) lol. I don't know what the solution is...I understand the Cakewalk need to make money Cakewalk obviously had a cash flow problem...every 12 months a new Sonar would come out, most of the fans would shell out, then that money would dry up. This makes sense for Cakewalk and for some of you, you too and again....although I call it digital serfdom, at least Cakewalk seem to be the benevolent Lord of their digital lands, although I'm not sure of the new authorization system and what I have been hearing. After getting a new laptop last week, and having lost a couple of keys, and not being able to authorize Notion 3...via digital tethering, I am concerned. For the record, even though I can be a **** and I have complained vehemently (ADHD/Asperger's-Oh lord please don't let me be understood)-Sonar is by far the most compressive DAW on the market for what I do and to whoever will listen (digital exile lol) and there ain't many these days I trumpet the virtues of Sonar. The pro Channel is a real boon and used properly can teach proper mixing techniques-allowing you to use "better" console and tape emulators latter, when you figure out how to use these baby steps plugs-same with most of the stuff that Cakewalk bundles with Sonar these days-although some it is starting to look like bloatware, and backdoor advertising. Ah middle age, that time in life when you would prefer a whole Lamborghini, rather than a carbon fibre one brought as a kit for 10,000 grand...yes it still drives but it's not a whole Lamborghini. For what it is doubly worth...I brought Sonar 2 back in 2002-upgraded to Sonar-6, upgraded to 8, X1-X2-X3, I brought Pyro 1 and 1.5, and Project 5, which I subsequently upgraded to 2. And I've shelled out for a few Pro effects too. So I'm a fan, and I have spent my money...perhaps I should be traded up to serf master, I'm intrigued by a couple of the new Sonar things-recallable mixes-now that is neat. But as always I will wait, and see what transpire...I prefer my upgrades to be cheaper and done at the end of the cycle-It's not the bells and whistles Santa-its how you ride the bike. Sorry, musing as always-ADHD/Asperger's never anyone really to discuss this stuff with but just remember folks, it's still a subscription-semantics and digital serfs!! Ben
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Anderton
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Re: AudioFanzine gets it wrong
2015/02/08 17:03:42
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But remember you can still buy software the way you always have. With Adobe, if I just want to buy Audition so I can use its noise reduction tools from time to time, I can't. With SONAR, if I just want to buy the software and/or updates outright, I can. Whether to buy upfront or monthly is the choice of the individual, not Cakewalk. If you elect to pay monthly, the terms are that you are buying the software over a 12-month period. You can consider that as functionally equivalent to rent to own, but it is not a traditional rental agreement.
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cityrat
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Re: AudioFanzine gets it wrong
2015/02/08 17:09:28
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Marcus Curtis However when I began to dig further I discovered some things that to me were just wrong. The biggest deal breaker for me was that anything you record using the free version of Pro Tools can only be stored to their cloud service. You can't store projects on your computer. Second you can only store 3 projects. So if you have any more recording to do other then those 3 projects you got to buy cloud space. How is that free? What good is a software app that I can only use three times then I got to delete my work in order to use it again? To me this is nothing more than a glorified demo version with the purpose of selling storage space on the internet. By the time you are done paying for all your cloud space you could probably own Sonar platinum outright!
^^^THIS is the reason that when people hear new marketing words (even if the meaning is made clear) that they get the feeling that they are getting tricked. This is obviously a way to trick you into using the software "for free", then getting dependent on the "cloud", then paying a fee per month or who knows. CW's plan of course it not the same and is fine. But I get when peoples radar goes off on "membership" or "subscription" or ?? It's because they think there may be a catch or some future plan that they don't like.
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aidanodr
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Re: AudioFanzine gets it wrong
2015/02/08 17:21:27
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Anderton The next section is about payment plans and explains very clearly that you can pay upfront as before, or pay monthly. They're separate blocks of text, the monthly one has a "new" banner, and it says if you pay for 12 months you get permanent activation.
 IMHO the only way to make it clearer would be to inject the info directly into the brains of people who clicked on the "Membership" tab so they wouldn't have to read anything. I would suggest you make the PAY MONTHLY section a little clearer. You say: " After 12 consecutive monthly payments, SONAR will be permanently activated and you’re under no obligation to continue being a member." A better way of saying this would be: " After 12 consecutive monthly payments, SONAR will be permanently activated AND YOU WILL OWN IT OUTRIGHT FOREVER. You are under no obligation to continue being a member. However remaining as a member will entitle you to perpetual updates & new features" In other wise state the obvious in very simple terms and with no ambiguity or room for misinterpretation. Dont assume people understand you :D Oh and put the "AND YOU WILL OWN IT OUTRIGHT FOREVER" in BOLD and CAPITALS ..
post edited by aidanodr - 2015/02/08 17:27:59
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John
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Re: AudioFanzine gets it wrong
2015/02/08 18:01:29
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Well they may find it hard to say "you own it outright". I don't think their legal department would let them say that. We have a right to use the product we do not own it, though. Its a fine line but a huge one.
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aidanodr
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Re: AudioFanzine gets it wrong
2015/02/08 18:24:58
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John Well they may find it hard to say "you own it outright". I don't think their legal department would let them say that. We have a right to use the product we do not own it, though. Its a fine line but a huge one.
Point taken John. But my point is get across the point in as simple a way as possible, no ambiguity - in what ever way the legal department are happy with. If thats possible of course .. Legal, simple, no ambiguity .. mmm :D
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Anderton
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Re: AudioFanzine gets it wrong
2015/02/08 18:46:25
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aidanodr Legal, simple, no ambiguity .. mmm :D
If you ever figure out that one, please become the Attorney General. Thank you.
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John
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Re: AudioFanzine gets it wrong
2015/02/08 18:48:38
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Anderton
aidanodr Legal, simple, no ambiguity .. mmm :D
If you ever figure out that one, please become the Attorney General. Thank you.
Totally agree! LOL Nothing legal is simple.
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