jude77
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 00:25:52
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Edsagoodn
Have to agree with Sharke. Making music is no longer just the domain of the musician. I have seen so many comments on the forum about people needing to understand music theory better or to read the guide thoroughly. A lot of new music makers don't want or need to understand this. Pulling Sounds. chords, progressions together to make something they like is what a lot are looking for and this without regard for accepted musical norms or requires what we would call an acceptable level of musicianship. Sonar did not seem to see this market and focused on the 'old school' music makers. The ever improving Sonar has made ideal for me but a complex mountain of knowledge to dig through for the growing market of new music makers. It's all about change.
Excellent points. In the end SONAR, even though it was an outstanding product, was like the Sears of DAWs and found itself unable to compete in a changing marketplace.
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hydemusic
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 00:43:04
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The blame game? No one and everyone! One thing I noticed was Sonar was never mention in support of other vsts, ie: Drum Core with it's multi-outs doesn't work with Sonar, FaderPort etc. In it's own world Sonar was fine, however interfacing with other software and equipment more often than not, Sonar was not supported. Controllers with automation are non existent. Cakewalk knew this and ignored request but gave users candy instead. We liked that, didn't we? Rapture and Dimension should have been abandoned compared to Native Instruments, IK, and others. Sonar was looking to have one DAW with everything for production in one box. It didn't work and too expensive to get from other vendors. Most likely Sonar was losing money with every Platinum DAW sold. Lexicon was a great reverb but they stopped offering it, why? $$$$$. Others if remember as well. People didn't was that I believe, but wanted to choose from others out there. Sonar never got respect from other companies. There must be a reason when you see "Compatible with ProTools, Cubase, Reason, Ableton........ and others. no mention of Sonar?
Bob N Sonar Platinum, 2016.09 Windows 10 64 bit, v1670 Intel DZ68DB, I7-2700k, 16gb Samsung 850 Pro 512GB SS Focusrite Scarlett 18i20 + 18i20 (2nd gen) Cakewalk A800 Pro Keyboard Controler
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Anderton
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 00:43:51
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FWIW - the reason I continued posting here even after being fired was I thought that Cakewalk would continue but with reduced personnel to offset the losses.
The time to start saving SONAR would have been long before Gibson bought it. I don't quite buy the "people just make beats so it's not relevant," Cakewalk was on top of REX files, acidized clips, slices, and such long before many other companies. But those aspects fell by the wayside until the Matrix view, maybe because of trying to make Project 5 happen instead. I don't know. I've only been aware of the company's internals since Gibson took over.
Little things, like not being able to loop in MIDI to create drum parts, were a significant omission. Yes, you had the step sequencer...but that wasn't quite the same thing.
It would have been interesting to see what Momentum would have done. I felt it didn't have a chance. because I didn't see people shelling out $120 a year for something that isn't that hard to do with existing tools for free. But, maybe it would have matured over a few years, and become more than it appeared to be at first. Now we'll never know, unless someone buys the IP.
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John T
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 01:24:58
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Anderton
I don't quite buy the "people just make beats so it's not relevant," Cakewalk was on top of REX files, acidized clips, slices, and such long before many other companies. But those aspects fell by the wayside....
... Little things, like not being able to loop in MIDI to create drum parts, were a significant omission. Yes, you had the step sequencer...but that wasn't quite the same thing.
I think both of those things are true, while being somewhat in tension with each other. On the one hand, you're saying Sonar had all these great features for electronic music production, on the other, you're saying some of those features were lacking or underdeveloped. Well, that's true of all DAWs. I think Sonar, in recent years, had a perception problem. You can do anything with it, really. Some things more smoothly and easily than others. But Sonar has never been hip, in the way that say, Ableton Live is, and it's never been a standard, in the way that, say, Cubase and ProTools are. I'm talking purely in perception terms here. Around the time Roland passed over to Gibson, I remember feeling like Cakewalk marketing was reduced at the exact moment it should have increased. The issue isn't that the features weren't there, it's that the wider market of potential users didn't know, or more importantly, feel that they were there. So a tweak to MIDI looping would have made 1% of the necessary difference. Communicating what was there and targeting the communication better would have made 99%, I'm sure.
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deswind
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 01:29:39
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☄ Helpfulby jude77 2017/11/28 03:32:52
I don't know if blaming Gibson or Cakewalk at this point gets anyone anywhere. It is likely a complex set of facts.
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John T
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 01:30:44
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☄ Helpfulby SteveStrummerUK 2017/11/28 19:54:16
As a footnote: I'm in the UK, and work professionally as an audio engineer every day of the week. And my experience is this: musicians I work with have almost never even heard of Sonar. I'm talking about a fraction of a fraction of 1% here. Engineers and producers I work with are overwhelmingly only vaguely aware of it. The tiny number who have are very enthusiastic about it, but it is an extreme rarity to encounter another active Sonar user.
I think Sonar has, sadly, turned out to be the Betamax of the DAW world. First with lots of things, best with a decent number of things, but never quite got over into the popular conciousness*
*of its given market, of course.
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John T
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 01:31:49
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☄ Helpfulby tlw 2017/11/28 20:20:12
deswind
If a new person was considering buying Sonar, first explored this board, they would have read lots of concerns and interpreted them as complaints. I am guilty of some of that. I wanted more colors. I should have been happy with what I had ):
So I think there is enough fault to go around.
Ah not, really. All DAW forums are 90% ****in and groanin. It's a level playing field in that sense.
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deswind
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 01:54:08
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John T. I changed my post. I agree with your point. John T
deswind
If a new person was considering buying Sonar, first explored this board, they would have read lots of concerns and interpreted them as complaints. I am guilty of some of that. I wanted more colors. I should have been happy with what I had ):
So I think there is enough fault to go around.
Ah not, really. All DAW forums are 90% ****in and groanin. It's a level playing field in that sense.
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JohanSebatianGremlin
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 02:54:29
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sharkeAsk the question "how long have you been using Sonar" either on this forum or the Facebook groups, and 90% of the answers will be along the lines of "Since the DOS days - here's a photo of my original floppies!" or "been using it since 1998." You'll be lucky to see a single person who says they just started using it. It had an image as a long in the tooth DAW popular with aging guitarists, even though it is better than things like Ableton and FL in so many ways. Many here never saw a problem with that and said they were happy to use a program which doesn't appeal to kids. Well, those kids have money - their parent's money - and Cakewalk needed it. Desperately.
Quoted for truth. Every last word of it. Saving dying pro audio software companies and/or their product lines is (thankfully) not my job. Any answer I could give on what I would have done differently if I were in charge of Cakewalk would almost certainly be wrong. In fact to be completely honest, if I were in charge of Cakewalk what I would have done is more or less what happened. I would have built the company and product line up, sold it off, cashed out and retired young. But rank amateur though I am, here's what I believe I do know about the situation. Like sharke pointed out above, Cakewalk in general and Sonar specifically had a very real very serious reputation problem. Fixing that reputation problem should have been job 1 for every last Cakewalk employee. Bill Clinton had a giant sign hung on the wall of his campaign headquarters that said 'The economy stupid' Every minute of every day, that sign reminded everyone of exactly what they had to do in order to win the race. And it worked. I'm pretty sure that nowhere within any Cakewalk facility did anyone hang a sign on the wall that said 'The reputation stupid'. I can't help but wonder how things might be different today if those words graced the wall of every last cubicle.
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LLyons
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 03:26:04
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How does one go about blaming? Either it’s with full knowledge of what something should have been or become, or a bunch of guesses. I won’t blame - but I might say a few words. This sucks. Wow, that felt good...
My guesses. Sonar is a DAW technology product. DAW has gone from revolutionary to evolutionary. When in the revolutionary phase, everyone looks to a key thinkers idea and buys in when that idea makes sense, it’s a working viable product, and is worth the investment. GH was that person in this company. At some point, there come many other ‘me too’s’ companies - then the significant change. Adding in ‘listening and quickly responding to the customer and providing that which is relevant’.
That listening and responding part is very very tough. Some customers don’t know what they want. Some want one thing one day and something else the next. Some want everything. Some want no change. Some listeners hear literally but miss the reason. Some listeners hear the reason but literally miss what’s been said. Some listeners are bounded by scope and some listeners are unbounded. Some responders get the need and take forever to produce. Some responders produce and miss the need.
Lots of words but, the buck starts with the customer, and is received by a leader who focuses the entire teams energy towards the customer. That team, hired by that leader, has the skills needed to cut through false signals, and produce with quality, speed and focus on that leaders vision. My guess - too diverse of a customer base so much so that even the word focus was mind bending - and - a failure at leadership to drive each person into their own greatness to deliver the relevant as the leader sees it. I posit leadership - but it’s a GUESS.
I will keep Sonar for my own personal writing, it simply perfect for me - and have added SO3 Pro because of one simple thing. I already had one person ask, why are you using a dying product?
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stratman70
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 03:59:28
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☄ Helpfulby aidanodr 2017/11/28 11:15:49
You know, I had a pretty long post here, but then deleted it before posting.
Gibson is the big dog here. Gibson is to blame for all of it. If CW employees were messing up, the big dog needs to step up.
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z1812
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 04:24:09
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When I buy a piece of hardware it often comes with one or 2 free software packages with reduced features. That is how I first learned about Fruity Loops and Ableton among other software.
It certainly gets the word out about products and allows you to try them. This was happening before Gibson bought Cakewalk. Cakewalk could have done the same. As others have said the Marketing people seemed to be asleep at the wheel. You can be the best in the world but if no one knows about you, then you and your product will fail.
As far as Gibson goes I have little respect for them since "Henry" took over. When it comes to their Guitars, acoustic or electric, the quality control is not very good to say the least.
The announcement as too the closing of Cakewalk was less than reasonable. Cakewalk has had no problem sending me emails to advertise products and advise me of updates, but no email to advise me of their imminent closing. Like many I am not a forum regular and had I not decided to check the Sonar forum for Black Friday deals I would have had no idea about their closing.
Had the servers been closed early I would have been out of luck to properly back up all the items I bought from Cakewalk over the years. There are probably people who are non professional hobbiests who may still not know of the closing.
At least they are keeping the forums, website and servers open for now, and we have been promised an update that will avoid authorization problems in the future. This is very positive.
I am appalled that Gibson could not wait until after your Thanksgiving holiday to have this announcement made.
Gibson's lack of thoughtfulness is disgusting.
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entrelac
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 04:40:28
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jude77In the end SONAR, even though it was an outstanding product, was like the Sears of DAWs and found itself unable to compete in a changing marketplace. SONAR was like the Windows Phone of DAWs. And I was using a Windows Phone until very recently. Now I have an iPhone and Cubase because WP and SONAR missed the popularity boat. What a world. z1812
The announcement as too the closing of Cakewalk was less than reasonable. Cakewalk has had no problem sending me emails to advertise products and advise me of updates, but no email to advise me of their imminent closing. Like many I am not a forum regular and had I not decided to check the Sonar forum for Black Friday deals I would have had no idea about their closing.
Yeah, I'm kind of disturbed by the fact that I've received no direct communication about this from Cakewalk, while I'm still on a monthly payment plan. I would've had no idea about this if I hadn't come to the forum with a dumb question about the metronome.
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Kamikaze
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 04:45:01
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sharke
I should think in reality there's a lot of blame to go round, both Gibson and Cakewalk. At the end of the day Cakewalk were responsible for the direction the program was headed, and that direction was not enough to attract new users in the kind of numbers that would have saved the company. I've said it a lot before and I still think it's true - Cakewalk did not do enough to attract fresh new amateur bedroom producers.
These kids aren't miking up drums and guitars and soundproofing rooms and recording bands, they're using synths and samplers and a plethora of modern electronic production techniques to make contemporary styles of music, and they're doing it in small rooms on headphones. There was literally nothing steering this market demographic to Sonar instead of FL and Ableton. Pro Tools has the pro studio market cornered, and it was frequently apparent to me that Sonar's core base continued to be older guys who write and produce more traditional forms of music.
Ask the question "how long have you been using Sonar" either on this forum or the Facebook groups, and 90% of the answers will be along the lines of "Since the DOS days - here's a photo of my original floppies!" or "been using it since 1998." You'll be lucky to see a single person who says they just started using it. It had an image as a long in the tooth DAW popular with aging guitarists, even though it is better than things like Ableton and FL in so many ways. Many here never saw a problem with that and said they were happy to use a program which doesn't appeal to kids. Well, those kids have money - their parent's money - and Cakewalk needed it. Desperately.
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Fog
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 05:41:46
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hindsight is a wonderful thing .. pro audio market has had some big players falling / failing for years, some of you act surprised.
all this talk / rubbish about a class action.. sorry , it's not some $30k car, with some rather "innovative" emission test programming on the ECU. I took someone to court a while back, it was a headache *BUT* I needed to do it out of principle as I knew they were a lying, and worse doing it in front of potential customers.
if you did the lifetime upgrades and you got your 2 years worth, you aren't LOADS out of pocket, vs what I have to pay for other products years.
you can still use sonar for a while.I disliked aspects of it vs rivals .. rewire (with reason) is the worst implementation of that I've seen ... it was over complex, when it didn't need to be.
from when roland stopped dealing with cakewalk, then I thought whats going on... roland ain't exactly a small player.
things ran it's course.. growing up, my dad got made redundant from 2-3 jobs, so yer I saw that aspect with him.. or folks turning up to a closed shop, like with digital village.
pro audio company I worked for in 2000.. the owner now sells bikes.. joking being, my dad did that many moons ago in a market.
you should be past the stage of getting raged about things now.... s.... happens.
90% of what we worry about is out of our control.
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Unknowen
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 05:46:12
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☄ Helpfulby Kamikaze 2017/11/28 06:15:04
One thing was done wrong, well not at all... Offensive Marketing!
Many saw it! I said it! others said it! Create Sonar VS AllDAW Videos! and push them! That's ALL they had to do!
Facebook is like $10.00 for like 300 direct market hits! Geez!
Hay look, Somethings are not locked in stone... lol 3/18/2019
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GregGraves
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 07:02:56
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I hate to say this, but the reason I didn't go in for the 'lifetime BS' is because I didn't mind paying the $100 a year to support the company, and believed that the 'lifetime' idea was like the Cloister Bell in the Tardis. Bong! Bong! Then they raised the $100/yr to $180/yr and that killed it for me. I backed up every .exe that Command Center stuck on my harddrive like some music-survivalist, and purchased a 2 terabyte drive to clone everything when the inevitable day comes I suffer hardware failure.
As far as people dissing Sonar, some people get off being negative and critical when they don't know what they are talking about and are misinformed. I think they are Trump voters.
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Ionian
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 07:59:57
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☄ Helpfulby SteveStrummerUK 2017/11/28 19:55:42
GregGraves
As far as people dissing Sonar, some people get off being negative and critical when they don't know what they are talking about and are misinformed. I think they are Trump voters.
But unlike cakewalk users, Trump voters backed a winner.
My equipment: A Commodore 64, 2 1541 Disk Drives, Dr T's Music Studio and a Casiotone CT-460. www.frankperri.com
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JClosed
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 09:25:55
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There is not much more what I can add to what is already said, so I give my personal view on this case.
First of all - A lot of people raged when Sonar went from 8.5 to the "X" series. Personally I think they did a really good move with that. It was all about attracting "new blood", and that was really needed for Cakewalk to survive.
Secondly (and that's again a personal opinion) - I think dropping Project 5 was not an very clever idea. It was a program with a lot of potential. Yes - there was Ableton Live too, but there WAS room for an contender. Just look at Bitwig, and you get what I mean.
Later they tried the above again with the matrix view, but sadly after the introduction it was never developed any further. It was some halfway development, that lead nowhere at the end. And that's a shame, because it has a huge potential to draw in that badly needed "new blood".
This was symptomatic for the direction Sonar was heading. I have the feeling Cakewalk was aiming at the more "professional" section of the market. I think that was a big mistake, because that "top of the market" was already occupied by some big brands. Sonar simply had no chance to wriggle itself into that high end of the market.
A lot of us (luckily not all of us) look down on what's called "bedroom producers". Unfortunately for them that's where the money is at this moment. And those people are intensive users of MIDI, samples and loops. Like it or not - If Cakewalk had developed Project 5 further, and gave it the same attention and "outfit" as they gave the Sonar series, they would have a potential winner on their hands now. They got a second chance with the matrix in Sonar, but, frankly said, they blew it. And by that they just lost the chance to draw in that group of new users.
All what I said here is nothing new. I have been saying that from the moment they dropped Project 5. I was always an fierce promoter of the "X" direction Sonar was taking, and was very happy when the matrix was introduced. Over the years I got less enthusiastic, because the development in the direction I thought was needed was stagnating. For me the tipping point was when Sonar's MIDI got lagging behind what other programs (like Cubase) where offering me. Add to that the increased yearly cost, and the battle was in humble opinion "lost".
It's sad Sonar ended this way, but it does not surprise me. They had their chances, but kept primarily targeting the wrong market and at the end failed.
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aidanodr
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 11:39:27
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The reddit AMA ( ASK ME ANYTHING ) from former Cakewalk Employee ( UsedToWorkAtCakewalk ) continues .. with more "inside" info. BTW UsedToWorkAtCakewalk said: " I would treat everything I'm saying as 'from my perspective'. I was not a part of all the decisions or every conversation." So up to everyone individually how they want to take all this .. https://www.reddit.com/r/...ISAK8R&sh=2dc889b3
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Afrodrum
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 12:15:43
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JClosed
...
It's sad Sonar ended this way, but it does not surprise me. They had their chances, but kept primarily targeting the wrong market and at the end failed.
Sonar perfectly targeted me. I suppose I Am a wrong market
Windows 10/64, Intel i7 Xeon X6575 3,07GHz, 24Gb RAM, chipset: Intel X58 Express, Kingston SSD 240Gb, Sonar Platinum ∞, Edirol UA-25. ( Some extra VSTs: PSP almost all/ IK - AT4, ST3, / AAS - all/ TH3 full/ +10dB/ Melodyne Editor). EVE sc205 monitors, Defil Kosmos guitar, blue lava lamp, ashtray. And there is some great music you may find at: https://soundcloud.com/pawel-jan-1
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TheSteven
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 13:09:19
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☄ Helpfulby Mystic38 2017/11/28 13:41:51
BobF
No need for blame. Businesses shut down. It happens. IMO, Roland and then Gibson provided life support for Cakewalk and kept them going longer.
I don't know what I would've done differently because I don't know the details of what they did do. How could any of us know without being on the inside?
Cake had a good run. Barring a last minute turn around of some sort, I'll just say thanks and offer my best wishes to the folks that work(ed) there. Cake employed some really smart folks so I won't be surprised in the least if some products come to the market from them under a new name. Phoenix Audio?
+1 (maybe +20, haven't read all the posts in between). Face it - no matter how good Cakewalk was doing it or could have (realistically) been doing it would not have been enough to dig Gibson out of its fiscal mismanagement and thus was doomed. So in the end saying that they should have this or should have that is pointless and just demeans those who fought the good fight to keep the company solvent and moving forward. Sonar is awesome. Hopefully some 3rd party will recognize that fact and be able to take it over.
"Time is a great teacher, but unfortunately it kills all its pupils" Loius-Hector Berlioz  www.AgitatedState.com MenuMagic - plug-in management powertools! My Tunes
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azslow3
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 13:25:33
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I hope everyone understand that UsedToWorkAtCakewalk, in case he/she is "real":
* most probably violates disclosure agreement
* write who has made which decision, while writing he was away from the pyramid's top
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Sonar 8LE -> Platinum infinity, REAPER, Windows 10 pro GA-EP35-DS3L, E7500, 4GB, GTX 1050 Ti, 2x500GB RME Babyface Pro (M-Audio Audiophile Firewire/410, VS-20), Kawai CN43, TD-11, Roland A500S, Akai MPK Mini, Keystation Pro, etc. www.azslow.com - Control Surface Integration Platform for SONAR, ReaCWP, AOSC and other accessibility tools
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JClosed
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 13:26:04
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Afrodrum
JClosed
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It's sad Sonar ended this way, but it does not surprise me. They had their chances, but kept primarily targeting the wrong market and at the end failed.
Sonar perfectly targeted me. I suppose I Am a wrong market
Or you are younger than you taught? ;-). No worries, I liked Sonar too (although I finally "jumped ship", because as a mainly keyboard player I liked the MIDI implementation in Cubase better). And at a age of 62 I am not the part of that "market" too. What I meant to say is that they also had to target the market where there is money to be made. That market is not where old fossils like me are located, but the EDM and all that stuff that goes around there. Sure - they would have to keep us (or rather - me) "oldies" happy too, but we do not have the biggest market share, do we? Anyway - everything I said was a personal opinion and personal view. Other people will have a whole other perspective. And that's only good.
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pwalpwal
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 13:28:03
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stratman70
You know, I had a pretty long post here, but then deleted it before posting.
i've done the same so may times these last days
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pwalpwal
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 13:29:43
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z1812
When I buy a piece of hardware it often comes with one or 2 free software packages with reduced features. That is how I first learned about Fruity Loops and Ableton among other software.
It certainly gets the word out about products and allows you to try them. This was happening before Gibson bought Cakewalk. Cakewalk could have done the same.
well they did - just this summer i got some version of sonar with a boss (roland) multi-fx pedal...
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Mystic38
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 13:41:06
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☄ Helpfulby chuckebaby 2017/11/28 14:01:23
This is a totally pointless thread.
HPE-580T with i7-950, 8G, 1.5T, ATI6850, Win7/64, Motu 828 III Hybrid, Motu Midi Express, Sonar Platinum, Komplete 9, Ableton Live 9 & Push 2, Melodyne Editor and other stuff, KRK VXT8 Monitors Virus Ti2 Polar, Fantom G6, Yamaha S70XS, Novation Nova, Novation Nova II, Korg MS2000, Waldorf Micro Q, NI Maschine Studio, TC-VoiceLive Rack, 2012 Gibson Les Paul Standard, 2001 Gibson Les Paul DC, 1999 Fender Am Hardtail Strat, Fender Blues Jr, Orange TH30/PPC212, Tak EF360GF, one mic, no talent.
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wdaweb
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 13:46:06
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I have worked for a handful of large companies that were gobbled up by larger companies and then a year or three down the road, they shut the doors on whatever parts of the company they felt didn't fit their core focus or were as profitable as they would like. Only one company did this in a manner that treated the employees with dignity and respect, and was honest and up front with everyone throughout the process. Their customers were not effected since it was more a case of consolidation of duplicate businesses than "hey, we don't need this business anymore".
Every other company started walking people to the door with no notice and no regard for anyone. Even in similar cases, there was no communication to customers or employees and it was probably the most horrible degrading experience that some of those folks have experienced. I don't know how things went down at CW but lets keep all of them in our thoughts and wish them better things to come.
I don't know the reasons Gibson pulled the plug, and I'm not going to speculate. I do think a stronger/different marketing approach would have helped make the brand stronger and put Sonar into more studios and homes. I have never walked into a music store and had a clerk suggest a CW product even though we all know Sonar was up there with the best of them. I have had friends who work in music stores tell me they are supposed to push what sells, and whatever helps maximize sales. So I guess if I was at the top, I'd have worked to make every store clerk a CW sales Rep. The lifetime subscription was great for us customers, and it sure kept us loyal, but was it the right business decision. Maybe a discount for referrals like Dish Network does here in the US. But then again I don't know the whole story or have all the facts. I just wish the best for the CW folks.
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LJB
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 13:48:06
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Lack of proper marketing on a grassroots level.
Lack of a Mac Version.
I'll bet my money on those two reasons as those have always been the observations from my clients.
Ludwig Bouwer, One Big Room Studios.
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Cakewalk with all the trimmings / Win 10Pro 64 / Intel i7-7700 / Asus Prime Z270k / 16GB DDR4 / RME HDSP9652 / RME UFX / Black Lion Audio ADA8000 / ART MPA & ART Pro Channel / Focusrite Voicemaster Pro / Aphex 107
Check out my work at www.onebigroom.co.za
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bitman
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Re: Do you blame Cakewalk in Part or in Whole and how would you do it differently?
2017/11/28 13:56:39
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☄ Helpfulby tlw 2017/11/28 20:31:19
I would have never sold a private working company to Roland which started the whole debacle.
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