FAO: IK Obi

It's today. What's the thing that was going to make us all very happy? It better not be the Slash thing. I need that not. I need 64bit versions of all VST/VSTi.

Mebee. But yesterday he said we would get news today that will make us all happy.

Again, if it's Slash thing. Pass.

Yup it is AmpliTube Slash for iPhone, iPad and Mac/PC. New gear models in the Custom Shop, updates to AmpliTube iOS and we still have a few more surprises this summer that are just as big. Oh, and we signed Marshall into the AmpliTube Custom Shop so expect to see more stuff in the Custom Shop. As for your 64 bit requests, we are working on them. 1 of which isn't too far away. Can't give any more details on it til we are closer to release.

that doesn't make me happy at all.

I don't have an iphone or ipad and don't plan on getting one.  none of the i-stuff is important to me in any way shape or form.

IK Obi


Yup it is AmpliTube Slash for iPhone, iPad and Mac/PC. New gear models in the Custom Shop, updates to AmpliTube iOS and we still have a few more surprises this summer that are just as big. Oh, and we signed Marshall into the AmpliTube Custom Shop so expect to see more stuff in the Custom Shop. As for your 64 bit requests, we are working on them. 1 of which isn't too far away. Can't give any more details on it til we are closer to release.

Seriously Obi. What metrics told you this was going to make all of us very happy? IIRC those were your exact words.

bapu

Beagle


that doesn't make me happy at all.

I don't have an iphone or ipad and don't plan on getting one.  none of the i-stuff is important to me in any way shape or form.

Even less in one week, roight?

roight!

IK Obi

@Bapu No metrics, I just assumed. I'm sorry for trying to make you guys happy by leaking info on a release before it was released. I'll be sure to keep my mouth shut about leaks on future releases around you guys. 

No need to take your ball and go home.


I'm all for you giving us a heads up on new products here. And if you're excited about product that great too.


It's just that you said "everyone is going to be happy" and I've said that (I believe) that waht most of were hoping for was a major announcement of 32bits becoming 64bits.


I think it really fair to say that if you've been paying attention to the people here, 32->64bit is what we are really chomping at the bit (pun intended) for.

I really appreciate IK OBI's participation in this forum; he has helped a great deal of people especially with ARC--myself included.  However, I too was expecting something other than (more serious than) just another Iphone/Ipad app.  While I own an IPhone, I don't use it in my studio for recording although I might use an IPad as a remote control service for Sonar soon.

    I agree with Bapu that the tone of the announcement got our hopes up.  I think we were expecting something for serious studio project studio and serious hobby studio use--something like 64 bit, or the long promised, much anticipated, yet never really here SampleTank 3.  The announcement the other day got my hope up that ST3 was actually finally going to happen.  Now that would be great news indeed.



IK OBI--please don't go away.  But do remember that many if not most of us around here in this forum are looking for studio enhancements (64bit or ST3) not just another app for I-phones.  

These comments come under the harsh but fair banner. Slash is an OK guitar player and his beloved Marshall anniversary heads are also pretty common. In fact, I thought IK already had that model available.

I'm underwhelmed by the announcement but there may be thousands of 20 something kids with iphones that are delighted. I hope for you and the IK team that this is the case. Thank you for the interest and the heads up, it is appreciated, but I think the demographics of the forum are a bit misaligned with your target audience.

What would really be nice and make me happy is an emulation of a tape sim.

Third party VSTs in the T-Racks software would be nice as well.

BTW - Just picked up ARC and I'm lovin that!

Re: ARC,  If I could find it for the $149.95 price I would buy it tonight.


Kind regards,
Rick

Hi IK Obi,

I just purchased it about 10 minutes ago for a little less than that from a favorite dealer.

Hopefully, it will add the finishing touches to the room treatment I've installed.

Thanks for the reply,

Kind regards,
Rick Tucker

Hey Obi, 
 
Sorry for the rough ride you’ve had here, but it’s transparent that you are present to move product, so there is an intuitive guarded response to what’s behind the smiling cyber face.. Anyone with a 4^th grade education or gut feeling is aware of this dynamic. 
 
Appreciate the steps you have taken to help work through issues even if they were on occasion received less stellar. 
Respected and senior IK guy confided a year ago that he was not happy with the I stuff trajectory of the company. Won’t mention names so he doesn’t get fired in this economy. 

As said by good hardworking musicians here, I-Things are maybe cool but what we need is evolving support for our clunky big box desktops. Couldn’t care less about some phone thing. Feels like IK has abandoned us here for the most part, even though as you mention, the new rigs are there for PC’s. 
 
Desktop 32 bit receding into antiquity while IK chases the latest phone app. Hard on, bottom line business is passed from IK quickly to other companies taking care of us uncool dinosaurs who don’t care a rat’s ass about I-app whatever. 

IK has obviously made economic business decisions as to what will bring in revenue. I-Things are maybe cool to a subset, but the Guitar Rigs, the AcmeBarGigs, many others are taking care of the majority of your consumers who want tangible updates applicable to a hardware based home studio. I things may transiently bring in revenue, but not an overall smart allocation of programming resources if you are focused on integrity as much as sales relative to studio software. Just think where you guys would be if you had put the effort into upgrading and improving existing synths and Amplitube. 

Respect, 

John 
 
re-edited posts to clean out the font debris

Okay Obi,
 
No time or need to spar with you.  It is off the radar of my intention to cause any harm to anyone at IK. My wish is for the peace and forward prosperity of all of you..  I don’t know the structure or distribution of your internal organization any more than you know the structure of mine, so let’s forgive our mutual ignorance and move on. We are both as important as dirt in the larger sense.
 
Intent here is not to express anything new, but to do like a vote, add support to valid sentiments shared by PC based musicians. This should ideally help a company assess what their economic support is trending towards and make adjustments if needed so you can wake up tomorrow and still have a job.
 
My comments are likely negated and overwhelmed by those who do the majority of their sharing on I apps and giving their feedback on other forums. Otherwise it is hard to understand why IK took this radical departure at the expense of us PC guys.
 
 
You got to also give validity to “external” perception. You might be in the inner sanctum and know that the PC world is about to be blown away by the next generation software, but us ignorant lay people have to go forward on what we can download. With all respect, your observation that I wouldn’t state what I done stated if I done knew what you know is absolutely trite and meaningless.
 
Rather than get pissed, it would serve IK reps to evaluate the feedback of endpoint users who may be themselves pissed. You and me are on common ground in that our customers may be dumb as a rock about our internal workings but are vital to paying our mortgages.
 
 
I know you have had rough times on multiple forums and have tried your best to accommodate us. You got my respect for that.
 
John K

Yeah ol pal, Voice of reason. Wearing thin... Reality here is to get 5 hours sleep before the next shift. Hope this thread gets recycled with the relevance it deserves. John