mike_mccue

GPD


Hi... To clarify slightly: I said and do still say:

We are NOT interested in trying to be the cheapest or the lightest on the CPU at the expense of sacrificing audio quality. The "bargain-basement" $0.99-app sector of the industry is already crowded enough and we have no interest in participating in it. No offense to anyone else, but if other developers think their products are only worth $50, who am I to argue with them? We simply have no interest in racing to the bottom of the market.

We are interested in achieving the ultimate sound-quality and finding engineering solutions to make this viable for as many people as possible. We make premium products that are used on the largest projects in our industry, and we charge VERY reasonable prices for the level of quality that we deliver. We are nowhere near the top of the market in terms of pricing, and IMHO our prices represent an incredible value for the level of quality we deliver. We are able to do this b/c we are small team of passionate people who fulfill the all the roles usually handled by a much larger organization with much higher operating costs.

We are interested in developing system-level tools that have been made with countless hours of blood, sweat, and tears and only reach release status once obsessive levels of creative and technical excellence has been achieved. This requires tremendous work and sacrifice.

We are interested in developing personal relationships with customers who become both long term friends and well as clients. We enjoy helping educate passionate new users and novices who want to start by accepting nothing but the best. We are humbled to be able to co-create with VIP industry veterans and help them with the needs of projects that reach hundreds of millions of people.

We value independent thought and creativity. We are not inspired by emulation. We are inspired by new ideas, or application and expansion of old/universal ideas using new technologies.

Joining our family may require a small premium compared to "bargain-basement"options, but we feel the premium is more than justified and are happy to have the support of many others who fully agree. We do what we can to make our work as accessible to everyone as possible, as evidenced by the various cross-grade offers and promotions we occasionally have. And rest assured once you are in our family, we always take care of you. You are our most valuable asset.

Having said all of that, of course ideally we would love to sell "the most". We DO want that. We simply won't compromise our values to get there... That is what makes us who we are. I think in the long run you will come to appreciate it.

Thanks for listening and thanks for the various compliments above.

Oh My, Your outfit sounds like an actual pro audio company... the kind I like to do business with.

This is one of the best forum posts, AND company mission statements, that I have ever read.

An attitude such as you have demonstrated here has captured my attention... and now I want to be part of a "family" that has these sorts of values.

Thanks for taking the time to acquaint us with your vision for excellence.

Well Done!


all the best,
mike

M@ B


So what are these HTML line break commands you guys talk of? I use only FF and having line breaks back would be handy when needed. Thanks.

LANEY

I use it in 64 bit! Not one crash.

B2 is a modular dual-engine, non-linear spatial processor featuring built-in harmonic distortion and flexible dynamics. It is our most advanced plug-in to date and is capable of both mind-bending creative effects that defy classification as well as stunningly lush reverbs. Its modular design enables an almost infinite variety of sonic possibilities.

B2 is modular in design. Its anything-goes, science-experiment-esque modus operandi is in some ways more in line with the design of the great modular analog synthesizers of the past than it is with more traditional reverb designs such as Aether. It currently offers 36 damping and 30 EQ filter choices, 33 Attitude types with 4 different routings, 4 Density modes, 12 Contour modes, 2 Modulation modes, 3 Modulation densities, 4 Dynamics modes, 4 Dynamics routings, 2 special spatial modes, and 4 delay feedback/Time modes. We implore those curious at heart to try everything and anything. Of course the modular design also offers opportunities to improve efficiency and save CPU cycles. CPU usage in B2 varies drastically depending on the various modes selected as well as which modules are enabled, and current quality settings. Moreover B2's modular design was conceived specifically to facilitate future enhancements and features.

B2's dual engine design augments its modularity by allowing its two identical engines to have completely independent settings and be configured in a number of possible structures. B2 can be configured in the classic Early Reflections plus Late Reflections model to achieve results similar to Aether. Alternatively, Engine A can be Cascaded into the Engine B to achieve incredibly dense impulse responses with arbitrary envelopes. Dynamics processing can be used to automatically crossfade between two different parallel spaces. Yet another possibility is to use B2 as a discrete four-engine device to achieve unparalleled control over the behavior of inter-channel stereo cross-talk to achieve precise spatialization in classical sound-stage and scoring applications. These are but a few examples. The possibilities are enough to make your head explode, but fret not, as you need only to learn to master one set of controls. After that you can think about how to make them work together as a pair by following the examples provided in our immense collection of well-organized presets.

A non-linear spatial processor can be non-linear in many different ways technically. It may have an abruptly gated or otherwise altered decay envelope as is achievable with B2's Dynamics section. It may exhibit various harmonic distortions as is possible via B2 Attitude control. Extreme modulation settings may induce their own non-linearities as is also possible with B2. Moreover non-linear design elements may be built into the very essence of the time distribution of delays within the reverb and their relative amplitudes. These aspects contribute to the overall character of the reverb both in the time domain and in the spectral domain. B2's Geometry controls define the nature of these relationships and give it a large part of its unique character. Other developers tend to choose static settings for these types of parameters and do not expose them to the user. Sometimes a small set of these parameters are marketed as different "algorithms" where one configuration may be labeled a hall, and other may be a chamber or a plate. B2 is not confined to such limitations. Instead its Range, Random, and Curve controls define its delay distribution, and its Contour control defines the relative amplitude of these delays using any of twelve different methods. The various combinations of these parameters together with B2's density mode options allow an incredibly diverse set of possible geometries. For all intents and purposes, the range of possibilities is effectively infinite. When combined with B2's Cascade function the results are even more diverse and powerful.

When all of these aspects are combined the results are truly deep and awe-inspiring. B2's relatively simple, informative, and ergonomic interface effortlessly distills tremendous complexity into a manageable and enjoyable user experience. It is designed to be a system-level tool that will become essential to your very workflow. The basics will be almost immediately evident, however at its heart, B2 is a tool made by professionals for professionals. It can be configured in a myriad number of ways to meet the shifting needs of your current project. A minimal investment of time spent learning the subtleties and details of its methods and workflow is likely to pay dividends for years to come and unlock previously unimaginable sonic possibilities that will both inspire you creatively as well as help you achieve unrivaled technical excellence in the competitive marketplace.

GPD


  Thanks! Any ideas? Let's crowd-source this topic...