Firefox was hiding the download link and it drove me crazy.
On your products page locate and click Sonar Platinum (or the version you have) to expand the list.
You should see "Select a product from below to generate a download link"
Click "Sonar Platinum"
A box that says DOWNLOAD should appear below the Sonar image and description on the right side of the column.
NOTE: The DOWNLOAD box did not appear for me in Firefox because I had stuff blocked with Adblock. So I tried it in Internet Explorer and the DOWNLOAD box was visible for me to click on.