Soundwise
PilotGav
Soundwise
Excellent marketing, bravo!
I respectfully disagree. :-)
It was genius. They had generated enormous traffic, drawn a lot of attention from existing user base, put inactive users back on the list and many users have upgraded their subscription. All that was done with just 1 announcement about ... well another announcement. I'm pretty confident Cake can eventually beat any other company in the marketing department. Pure genius!
Geniuos would have been doing all that and then some,
and not using one of the best marketing tools a company can use up at the same time, which they could have done but didn't.
You don't waste a "Big Reveal" (and that's a marketing verb) the way they just did. They could have done the same or more using other tactics and still held that playing card.
I'm not ****ting on them lol. I'm just saying from a professional marketing standpoint they goofed.
Since this isn't a marketing forum I'll bow out of the thread now, but if you want to talk shop sometime I'd be happy to :-D