dantarbill
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Why is Cakewalk advertising for Cubase?
I followed the link from Cakewalk's recent e-mail for "How to use SONAR's Mix Recall"...
I suppose I shouldn't be too surprised...since the link is to a non-Cakewalk hosted site...but still...Cake provided the link...and the page also presented, not just one, but three ads inviting me to Cubase.
(You just can't get good help anymore...)
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RSMCGUITAR
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Re: Why is Cakewalk advertising for Cubase?
2015/06/28 22:06:01
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Those could be target ads based on your browsing.
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Anderton
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Re: Why is Cakewalk advertising for Cubase?
2015/06/28 22:46:14
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The Cakewalk and Steinberg guys have been known to hang out together...that's how things like VST3 tweaks happen. People from other industries are always surprised at the degree of camaraderie among music industry companies. That's probably because no one makes any money from it, so you might as well go out and have a beer together 
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mudgel
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Re: Why is Cakewalk advertising for Cubase?
2015/06/28 23:58:29
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No one making money! No wonder the hover (flying) car never quite makes it to production.
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Zargg
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 05:09:23
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☄ Helpfulby bapu 2015/06/29 17:07:58
It is nice to be important, but it is more important to be nice
Ken Nilsen ZarggBBZWin 10 Pro X64, Cakewalk by Bandlab, SPlat X64, AMD AM3+ fx-8320, 16Gb RAM, RME Ucx (+ ARC), Tascam FW 1884, M-Audio Keystation 61es, *AKAI MPK Pro 25, *Softube Console1, Alesis DM6 USB, Maschine MkII Laptop setup: Win 10 X64, i5 2.4ghz, 8gb RAM, 320gb 7200 RPM HD, Focusrite Solo, + *
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Spencer
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 08:47:38
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That's not true. Ableton are making serious bank. Imageline, despite their free FLstudio upgrades, are also well off and make tons of r&d. Of course, we're talking about companies that are aware of what the current market wants. There's been some steps taken in the right direction lately for CW, but so much more needs to be done.
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Doktor Avalanche 
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 10:20:44
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dantarbill
I followed the link from Cakewalk's recent e-mail for "How to use SONAR's Mix Recall"...
I suppose I shouldn't be too surprised...since the link is to a non-Cakewalk hosted site...but still...Cake provided the link...and the page also presented, not just one, but three ads inviting me to Cubase.
(You just can't get good help anymore...)
Actual URL and/or screenshot so we know far more specifically you are talking about? Almost certainly targetet ads nevertheless. If you get porno adverts next time remember what you were up to in the early hours of the morning...
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JonD
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 10:37:54
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Last I checked, Askaudio.com was a third party site. I suppose CW could have put a warning in the email to ignore any non-CW products that might appear on the same page. Better yet, since the ads appear on the right-hand side of the screen, CW should perhaps have given the instruction to cover the right eye when looking at that page, thus increasing the odds that non-CW ads are blurred on the periphery. Or, you can use a plugin like Ghostery to block the ads. Simple. 
post edited by JonD - 2015/06/29 10:44:06
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charlyg
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 10:38:22
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Spencer
That's not true. Ableton are making serious bank. Imageline, despite their free FLstudio upgrades, are also well off and make tons of r&d. Of course, we're talking about companies that are aware of what the current market wants. There's been some steps taken in the right direction lately for CW, but so much more needs to be done.
So much more? In whose opinion? What the current market wants? Mostly we(market) want choices. But to say we(users) want Sonar to be just like every one else(what the current market evidently wants) is not something they have ever tried to be. Frankly, there are more than a few of us who like the CW model just as it is. They focus on what we, the Sonar users want, and try to improve on delivery of those wants. I like to repay that loyalty, and not ding them at the end of the post.
And that's not even getting into the features we keep getting monthly.
post edited by charlyg - 2015/06/29 10:45:19
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Doktor Avalanche
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 10:45:01
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Go and have a look at the problem reports and feature request forums. Are they empty? I don't believe what JodD should be taken as a 'ding' otherwise he would have said it is all going in the wrong direction. Nobody can argue any DAW is perfect either.
post edited by Doktor Avalanche - 2015/06/29 10:52:37
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charlyg
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 11:06:46
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There seems to be someone whispering in the back of the peanut gallery, but I can't hear them....
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kitekrazy1
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 12:44:56
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☄ Helpfulby tlw 2015/06/29 16:27:48
Spencer
That's not true. Ableton are making serious bank. Imageline, despite their free FLstudio upgrades, are also well off and make tons of r&d. Of course, we're talking about companies that are aware of what the current market wants. There's been some steps taken in the right direction lately for CW, but so much more needs to be done.
You probably haven't a clue how much these companies make. It is funny how FL users always come up with marketing ideas and the Imageline staff replies we are doing fine with out model. The only drawback with Sonar is they don't tap into the Mac market. They are probably doing fine. I don't know what "so much more needs to be done" by your definition. The DAW market isn't decreasing so I'm sure every developer always thinks there's so much more that needs to be done. Within the past few years with the DAWs on my machine I've never seen so many updates compared to 5 years ago. People often think it's a bad thing with Yamaha acquiring Steinberg, Gibson buying Cakewalk. If these companies didn't think they could trun a profit from it they would have never been purchased or they would have fired the staffs.
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kitekrazy1
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 12:48:28
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JonD
Last I checked, Askaudio.com was a third party site.
I suppose CW could have put a warning in the email to ignore any non-CW products that might appear on the same page.
Better yet, since the ads appear on the right-hand side of the screen, CW should perhaps have given the instruction to cover the right eye when looking at that page, thus increasing the odds that non-CW ads are blurred on the periphery.
Or, you can use a plugin like Ghostery to block the ads. Simple.
That's hilarious. I prefer that stuff over ads on how to improve your "wee-wee".
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Spencer
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 13:16:40
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sigh. this forum's reputation on other forums is entirely deserved, I'll leave it at that.
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dantarbill
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 13:31:24
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Doktor Avalanche
dantarbill
I followed the link from Cakewalk's recent e-mail for "How to use SONAR's Mix Recall"...
I suppose I shouldn't be too surprised...since the link is to a non-Cakewalk hosted site...but still...Cake provided the link...and the page also presented, not just one, but three ads inviting me to Cubase.
(You just can't get good help anymore...)
Actual URL and/or screenshot so we know far more specifically you are talking about?
Almost certainly targeted ads nevertheless. If you get porno adverts next time remember what you were up to in the early hours of the morning...
I would categorize my original post as more of an "observation" than an actual "question". I'd postulate that the ads in this case are driven more by the general demographic of Askaudio.com rather than from my own search history.
post edited by dantarbill - 2015/06/29 13:38:26
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Bristol_Jonesey
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 16:28:46
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CbB, Platinum, 64 bit throughoutCustom built i7 3930, 32Gb RAM, 2 x 1Tb Internal HDD, 1 x 1TB system SSD (Win 7), 1 x 500Gb system SSD (Win 10), 2 x 1Tb External HDD's, Dual boot Win 7 & Win 10 64 Bit, Saffire Pro 26, ISA One, Adam P11A,
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Bristol_Jonesey
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 16:31:40
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☄ Helpfulby bapu 2015/06/29 17:11:01
Spencer
sigh. this forum's reputation on other forums is entirely deserved, I'll leave it at that.
I take it that's a compliment?
CbB, Platinum, 64 bit throughoutCustom built i7 3930, 32Gb RAM, 2 x 1Tb Internal HDD, 1 x 1TB system SSD (Win 7), 1 x 500Gb system SSD (Win 10), 2 x 1Tb External HDD's, Dual boot Win 7 & Win 10 64 Bit, Saffire Pro 26, ISA One, Adam P11A,
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sharke
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 16:47:42
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charlyg
Spencer
That's not true. Ableton are making serious bank. Imageline, despite their free FLstudio upgrades, are also well off and make tons of r&d. Of course, we're talking about companies that are aware of what the current market wants. There's been some steps taken in the right direction lately for CW, but so much more needs to be done.
So much more? In whose opinion? What the current market wants? Mostly we(market) want choices. But to say we(users) want Sonar to be just like every one else(what the current market evidently wants) is not something they have ever tried to be. Frankly, there are more than a few of us who like the CW model just as it is. They focus on what we, the Sonar users want, and try to improve on delivery of those wants. I like to repay that loyalty, and not ding them at the end of the post.
And that's not even getting into the features we keep getting monthly.
If Sonar aren't fully tapping into anything, it's the explosion of EDM/bedroom producers. Look at the average age of people on the Sonar forums, it can't have escaped your attention that there is a predominance of over-40's (myself included) and a noticeable lack of EDM whippersnappers. You only have to look through the songs forum to get a general idea of Sonar's age and genre demographic. Not that there's anything wrong with this demographic, but I really feel like they're not doing everything they could to tap into the coming-of-age electronic crowd. Those kids are flocking to Abelton and Reason in droves. That may be to your liking, but I believe Cakewalk is going to have to do more to appeal to this crowd to stay afloat long term.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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Doktor Avalanche
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 16:57:00
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☄ Helpfulby bapu 2015/06/29 17:11:49
Sonar needs to be renamed to "DAW Coolzs Massive Ainnit' ... Job done yo.....
Sonar Platinum(64 bit),Win 8.1(64 bit),Saffire Pro 40(Firewire),Mix Control = 3.6,Firewire=VIA,Dell Studio XPS 8100(Intel Core i7 CPU 2.93 Ghz/16 Gb),2 x 1TB SSD (Samsung EVO 850),GeForce GTX 460,Yamaha DGX-505 keyboard,Roland A-300PRO,Roland SPD-30 V2,FD-8,Triggera Krigg,Shure SM7B,Yamaha HS5. Rap Pro,Maschine Studio+Komplete 9 Ultimate+Kontrol Z1,Addictive Keys,Waves Silver,Izotope Nectar elements,Overloud Bundle,Geist,Acronis True Image 2015.
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bapu
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 17:06:32
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☄ Helpfulby Doktor Avalanche 2015/06/29 17:40:47
Doktor Avalanche
Sonar needs to be renamed to "DAW Coolzs Massive Ainnit' ... Job done yo.....
Khan I getz dat in supah syze?
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Woodyoflop
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 17:07:34
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If Sonar aren't fully tapping into anything, it's the explosion of EDM/bedroom producers. Look at the average age of people on the Sonar forums, it can't have escaped your attention that there is a predominance of over-40's (myself included) and a noticeable lack of EDM whippersnappers. You only have to look through the songs forum to get a general idea of Sonar's age and genre demographic. Not that there's anything wrong with this demographic, but I really feel like they're not doing everything they could to tap into the coming-of-age electronic crowd. Those kids are flocking to Abelton and Reason in droves. That may be to your liking, but I believe Cakewalk is going to have to do more to appeal to this crowd to stay afloat long term. (quote thing got messed up) I am referencing Sharke. I understand what your saying, i am one of the few young ones iv seen on here. Im 24 and i have used Sonar since i was roughly 16. my FATHER had introduced me haha. Proving your point. However i see it as somewhat of an advantage in a way. Sonar doesn't seem to cater much to hip-hop/edm as much as it does other genres as you described. This also gives young engineers such as myself an opportunity. I enjoy making hip-hop instrumentals with Rock style sounds and especially the drums. People actually really love it and it kind of gives me my own unique "sound". Also the artist i deal with love it. Im by no means saying im the first to do this. Im infact rather late to it, but i dont hear it as much.
post edited by Woodyoflop - 2015/06/29 17:15:26
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Doktor Avalanche
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 17:34:25
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Sonar does have some presence in Maschine forums so maybe we're not all geriatrics yo...
Peace Bros yo!
Sonar Platinum(64 bit),Win 8.1(64 bit),Saffire Pro 40(Firewire),Mix Control = 3.6,Firewire=VIA,Dell Studio XPS 8100(Intel Core i7 CPU 2.93 Ghz/16 Gb),2 x 1TB SSD (Samsung EVO 850),GeForce GTX 460,Yamaha DGX-505 keyboard,Roland A-300PRO,Roland SPD-30 V2,FD-8,Triggera Krigg,Shure SM7B,Yamaha HS5. Rap Pro,Maschine Studio+Komplete 9 Ultimate+Kontrol Z1,Addictive Keys,Waves Silver,Izotope Nectar elements,Overloud Bundle,Geist,Acronis True Image 2015.
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TPayton
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 18:15:09
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Bristol_Jonesey
Spencer
sigh. this forum's reputation on other forums is entirely deserved, I'll leave it at that.
I take it that's a compliment?
How could it be otherwise? As has been pointed out to me numerous times by long term members, this forum is a treasure that no one else on the planet has, and stands alone in its excellence. And I will never again dare to say otherwise. No lack of self esteem here.  Oh.... and concerning profits.........All I know is that I'm not making any money off of this.....
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Andrew Rossa
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 18:23:04
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Woodyoflop
If Sonar aren't fully tapping into anything, it's the explosion of EDM/bedroom producers. Look at the average age of people on the Sonar forums, it can't have escaped your attention that there is a predominance of over-40's (myself included) and a noticeable lack of EDM whippersnappers. You only have to look through the songs forum to get a general idea of Sonar's age and genre demographic. Not that there's anything wrong with this demographic, but I really feel like they're not doing everything they could to tap into the coming-of-age electronic crowd. Those kids are flocking to Abelton and Reason in droves. That may be to your liking, but I believe Cakewalk is going to have to do more to appeal to this crowd to stay afloat long term. (quote thing got messed up) I am referencing Sharke. I understand what your saying, i am one of the few young ones iv seen on here. Im 24 and i have used Sonar since i was roughly 16. my FATHER had introduced me haha. Proving your point. However i see it as somewhat of an advantage in a way. Sonar doesn't seem to cater much to hip-hop/edm as much as it does other genres as you described. This also gives young engineers such as myself an opportunity. I enjoy making hip-hop instrumentals with Rock style sounds and especially the drums. People actually really love it and it kind of gives me my own unique "sound". Also the artist i deal with love it. Im by no means saying im the first to do this. Im infact rather late to it, but i dont hear it as much. We are actually actively engaging in the EDM community. We have one artist, Ilan Bluestone, who has done pretty well for himself and uses SONAR. And we've gotten a bunch of leads on new artists with the same profile. Here's the video we put out on Ilan: https://www.youtube.com/watch?v=UaS5dyo60KI
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Andrew Rossa
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 18:25:33
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dantarbill
I followed the link from Cakewalk's recent e-mail for "How to use SONAR's Mix Recall"...
I suppose I shouldn't be too surprised...since the link is to a non-Cakewalk hosted site...but still...Cake provided the link...and the page also presented, not just one, but three ads inviting me to Cubase.
(You just can't get good help anymore...)
Yeah it happens. They paid to advertise and their ads show up. We advertise on sites as well that have reviews for competing DAWs. Nothing we can do about it but thought it was worthy of sharing the article.
post edited by Andrew Rossa [Cakewalk] - 2015/06/29 18:31:34
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TPayton
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 18:48:31
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Hey, it's the internet! God only knows what might show up on the screen when you click that mouse.
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Zargg
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 19:42:00
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Spencer
sigh. this forum's reputation on other forums is entirely deserved, I'll leave it at that.
if that is your opinium, you will have to keep believing that. The majority of people here, will probably disagree with you. Maybe you will be happier "on the other side of the fence"...
Ken Nilsen ZarggBBZWin 10 Pro X64, Cakewalk by Bandlab, SPlat X64, AMD AM3+ fx-8320, 16Gb RAM, RME Ucx (+ ARC), Tascam FW 1884, M-Audio Keystation 61es, *AKAI MPK Pro 25, *Softube Console1, Alesis DM6 USB, Maschine MkII Laptop setup: Win 10 X64, i5 2.4ghz, 8gb RAM, 320gb 7200 RPM HD, Focusrite Solo, + *
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Doktor Avalanche
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 20:18:57
(permalink)
But gearsluts is soooooo much better .
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bitman
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 22:16:45
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Anderton
The Cakewalk and Steinberg guys have been known to hang out together...that's how things like VST3 tweaks happen.
People from other industries are always surprised at the degree of camaraderie among music industry companies. That's probably because no one makes any money from it, so you might as well go out and have a beer together
Or, desperate times call for desperate measures.
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Anderton
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Re: Why is Cakewalk advertising for Cubase?
2015/06/29 22:22:06
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Spencer
That's not true. Ableton are making serious bank. Imageline, despite their free FLstudio upgrades, are also well off and make tons of r&d. Of course, we're talking about companies that are aware of what the current market wants. There's been some steps taken in the right direction lately for CW, but so much more needs to be done.
I guess I didn't put enough smilies after "That's probably because no one makes any money from it, so you might as well go out and have a beer together " But if you want some stats, I think the only DAW company in this industry with more than $20MM yearly sales is the Pro Tools division of Avid. The only figure I have for Ableton was from a German publication in 2012, which listed sales as 14.7MM Euros. So let's assume $18MM. The same source says the company has somewhere around 200 employees. There's also taxes, the cost of doing business, R&D, web site and servers, documentation, licensing fees (I presume - they use algorithms from zPlane and the amp sims are from Softube), BOM for hardware items like Push, marketing and promotion, etc. Add that up, subtract it from $18MM, then tell me what the average employee makes. I don't have current figures for Steinberg but FYI, from Sound on Sound when Steinberg was purchased by Pinnacle, "From a financial perspective, the price Pinnacle paid for Steinberg, $24 million ($8.2 million in cash and $15.8 million of Pinnacle System common stock), indicates how small the music-software industry really is, especially considering that Steinberg is one of the biggest players." By contrast, a single Whole Foods store averaged about $34.6MM in 2014. Just sayin.' That's about 10% more than what the mighty, and cash-flush, Apple was said to have paid for Emagic (although I don't know if that was all cash, or a mixture of other equity - hopefully they took Apple stock, LOL). Company #1,000 on the Fortune 1000 for 2014 made $1,570MM. Don't expect to see a music software company in there any time soon. The people I know who work at music software companies do so because they love what they do and the find the job fulfilling. They are often musicians themselves, and enjoy the challenge of creating cool stuff with relatively little resources. It's a shame so many people "on the outside" have so little appreciation of that.
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