iStuff

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bitflipper
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2011/07/22 11:59:32 (permalink)

iStuff

An email today from IK says:

"Catch exciting IK unveilings at the 2011 Summer NAMM Show! Be the first to catch a glimpse of iRig MIDI and SampleTank for iOS, plus catch the public debut of iKlip MINI"

I'm curious...does anybody really care about iThis or iThat? Is anybody getting excited over the prospect of making music on their iPhone? IKM sure seems to have redirected much of their development effort into that direction. What do they know that I don't know?


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    noonie
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    Re:iStuff 2011/07/22 12:51:20 (permalink)
    I've been wondering the same thing.

    Frontier Design is another. They don't have the resources to commit to publishing AlphaTrack driver updates to handle the changes in X1 (or Studio One, or Cubase 6), yet they are pumping out IStuff like it's the only thing that matters.

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    sykodelic
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    Re:iStuff 2011/07/22 13:01:20 (permalink)
    Iphone no.  Ipad yes. I actually have quite a few synths on my Ipad now and it's great for messing around and coming up with ideas while traveling and such. Willl it ever replace my desktop for serious production.   NO

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    Rain
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    Re:iStuff 2011/07/22 13:06:09 (permalink)
    I'm hoping that all the iStuff helps them stay in business and continue to develop apps like t-Racks and Amplitube.

    I have no use for it myself, but I imagine it must be nice to be able to just hook up your iPhone into the board, plug your guitar in and be able to jam, wherever you go, without carrying an amp and a pedalboard, and doing things like transferring presets to and from your DAW.

    I guess it's part of the way we live today, w/ everything accessible from those remote units like iPhone and iPad - MP3s, photos, movies, ebooks, the web, apps. That's how Apple sees it anyway, with Lion, Cloud and all the rest. In that optic, you pay 30$ for the Lion upgrade and you can install it on all the Macs in your house, because basically, computers, iPhones and Ipads are just like satellites and points of access, interacting with each other.

    MS will most likely to be following in those steps.




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    yorolpal
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    Re:iStuff 2011/07/22 13:25:57 (permalink)
    But it does seem that IK is ever turning towards the "gadget" demographic and away from the "musical pro and hobbyist" market that brought them to the dance in the first place.  Yes, they've improved Amplitube 3 and instituted the Custom Shop and have come out with two new (old???) processors but look at how "mature" their former flagship programs (SampleTank and Philharmonik) are without any real or meaningful changes or enhancements.  And their site looks more and more like a third party Apple add-on link.  Worrisome too that even their competitors (i.e. Native Instruments) are showing a tendency to abandon their core constituency in favor of a rash of (IMHO) moron proof lincoln log type products instead of higher quality libraries and tools.  I hope I'm dead wrong but with the possible exception of a few companies (Spectrasonics and FabFilter come to mind) there seems to be a trend towards simplicity and homogenation in the DAW and Plugin world now.

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    dmbaer
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    Re:iStuff 2011/07/22 13:36:19 (permalink)
    bitflipper

    I'm curious...does anybody really care about iThis or iThat? Is anybody getting excited over the prospect of making music on their iPhone? IKM sure seems to have redirected much of their development effort into that direction. What do they know that I don't know?
    I don't own an iPad and hope I won't find it necessary to buy one in the future.  That said, I was impressed with Omnisphere's new feature that uses the iPad as an optional adjunt.  The word "optional" is very important here, by the way ... that means Spectrasonics did it right.  Like the new capability but don't own an iPad?  No problem because there's also an Omnisphere window you can do the same thing in, albiet with a mouse required.
     
    I can certainly see CW offering an app that turns an iPad in to a full-fledged control surface for Sonar.  Now that might one day make me an iPad owner.  But for the moment, iTunes is just *so* awful that I'd like to keep as much distance as possible from Apple.

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    IK Obi
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    Re:iStuff 2011/07/22 13:56:54 (permalink)
    yorolpal


    But it does seem that IK is ever turning towards the "gadget" demographic and away from the "musical pro and hobbyist" market that brought them to the dance in the first place.  Yes, they've improved Amplitube 3 and instituted the Custom Shop and have come out with two new (old???) processors but look at how "mature" their former flagship programs (SampleTank and Philharmonik) are without any real or meaningful changes or enhancements.  And their site looks more and more like a third party Apple add-on link.  Worrisome too that even their competitors (i.e. Native Instruments) are showing a tendency to abandon their core constituency in favor of a rash of (IMHO) moron proof lincoln log type products instead of higher quality libraries and tools.  I hope I'm dead wrong but with the possible exception of a few companies (Spectrasonics and FabFilter come to mind) there seems to be a trend towards simplicity and homogenation in the DAW and Plugin world now.

    No need to worry. It just takes a LOT longer to code stuff for your computer than taking our existing code and optimizing it for iOS. We haven't forgotten and I PROMISE SampleTank 3 and the rest of our VI's are getting an update but we take our time to make sure its done correctly. We have VERY high standards and we just want to be sure its up to our own standards. But trust me SampleTank 3 and development for our Desktop software has not stopped. :) We're all musicians over here! :D

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    Rain
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    Re:iStuff 2011/07/22 14:01:51 (permalink)
    dmbaer


    bitflipper

    I'm curious...does anybody really care about iThis or iThat? Is anybody getting excited over the prospect of making music on their iPhone? IKM sure seems to have redirected much of their development effort into that direction. What do they know that I don't know?
    I don't own an iPad and hope I won't find it necessary to buy one in the future.  That said, I was impressed with Omnisphere's new feature that uses the iPad as an optional adjunt.  The word "optional" is very important here, by the way ... that means Spectrasonics did it right.  Like the new capability but don't own an iPad?  No problem because there's also an Omnisphere window you can do the same thing in, albiet with a mouse required.
     
    I can certainly see CW offering an app that turns an iPad in to a full-fledged control surface for Sonar.  Now that might one day make me an iPad owner.  But for the moment, iTunes is just *so* awful that I'd like to keep as much distance as possible from Apple.
    I never really got into iTunes on the PC. Taken out of context, it doesn't have any advantages and has many drawbacks. On the Mac side, it's a whole different story. It benefits greatly from the way everything syncs.



     




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    windsurfer25x
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    Re:iStuff 2011/07/22 14:05:15 (permalink)
    iDon't care about iStuff

    iM tired of iK's hyping of iStuff

    iF i had a choice between iStuff and the its respective counterparts i will always choose the real stuff. (My computer, my other real hardware and software that goes with it)


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    windsurfer25x
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    Re:iStuff 2011/07/22 14:06:50 (permalink)
    iSay this as an owner of IK's Total Workstation 2, Amplitube 3+exp packs, and T-Racks 3 Deluxe


    iReally like their DAW computer products, Miroslav Philharmonic is my go to orchestral plug-in
    iAm looking forward to seeing SampleTank 3

    post edited by windsurfer25x - 2011/07/22 14:08:41


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    bitflipper
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    Re:iStuff 2011/07/22 17:46:21 (permalink)
    I'm trying to imagine a day when the band shows up for the gig with nothing more than their iPhones and some pre-recorded MIDI, lip-synching to an autotuned tv mix.

    What would be the next step after that? Maybe the band is simply replaced by an iPod?


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    Jim Roseberry
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    Re:iStuff 2011/07/22 18:00:25 (permalink)
    What do they know that I don't know?

     
    Enormous target market...
    ie:  If a company writes a popular app like Angry Birds... it means big money (like writing a hit song).
    Even at $1 a pop... the quantity adds up
     
    Personally, I'm not all that excited about making music with my iPhone.
    It'll have just enough DSP muscle to tease... but not nearly enough for serious use.
    Aside from that... the display is too small.
    Long-term, it would be cool to take an iPad like device out to play gigs... if it could run all the best soft-synths/samplers and deliver plenty of polyphony.  We're not there yet...

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    Guitarhacker
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    Re:iStuff 2011/07/22 19:59:07 (permalink)
    Jim Roseberry


     

      If a company writes a popular app like Angry Birds... it means big money (like writing a hit song).
    Even at $1 a pop... the quantity adds up
     
      

    From what I have heard, the apps developers sometimes spend a few hundred thousand to get the apps written and up on the net.... so deduct the overhead..... then it's gravy.


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    Guitarhacker
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    Re:iStuff 2011/07/22 20:00:52 (permalink)
    bitflipper


    I'm trying to imagine a day when the band shows up for the gig with nothing more than their iPhones and some pre-recorded MIDI, lip-synching to an autotuned tv mix.



    Millie-Vanilli?


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    AT
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    Re:iStuff 2011/07/22 21:48:58 (permalink)
    Android, android, android ....  please.

    @

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    Guitarpima
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    Re:iStuff 2011/07/23 00:22:05 (permalink)
    To me, it's just another tool. Take your iphone with iRig to a buddy's house or anywhere and have a track loaded up, then he or she sings the song. Very useful IMO (as long as it can record dry and still provide effects singers like). Same with the guitar apps.

    Why not use all the tools available to you? Granted, the small handheld record thingys would do better probably. I guess it all boils down to what you have and can afford.

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    mumpcake
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    Re:iStuff 2011/07/23 00:24:29 (permalink)
    It would be reasonably cool to use an iPad as a tactile controller for VSTs.  I could see some DJ's using it as a virtual deck.  Maybe a Kaoss pad.

    For iPads and iPhones, an app to use as a portable headphone amp might be worthwhile.

    For DAWs, though, I am not interested.  If I am going to be lugging around my keyboard or guitar, I may as  well bring my laptop  and have at my command all the tools I am familiar with.


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    Anubis
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    Re:iStuff 2011/07/23 09:26:13 (permalink)
    mumpcake


    It would be reasonably cool to use an iPad as a tactile controller for VSTs.

    That's exactly what I bought mine for. I use it as a control surface for Ableton Live, namely TouchAble.

    post edited by Anubis - 2011/07/23 09:28:37

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    IK Obi
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    Re:iStuff 2011/07/23 12:27:11 (permalink)
    In the next few generations of the iPhone it will be able to run the full version of Amplitube. The same one on your desktop. Seriously.

    Now you can use Miroslav, SampleMoog and SampleTank 3 sounds on your iPhone and control it with a MIDI controller. You  now have more sounds on your iPhone, iPod Touch or iPad than a lot of workstations out today! Technology changes and we are seeing the change and want to help the next generation see the potential.

    Pretty soon there won't be a difference between desktop and iOS. Same sounds, FX and you won't have to lug around a full laptop either.

    As for Android we have a team ready to go for Android but latency still isn't up to snuff for us to start there yet. Maybe with the next release it'll be ready. Trust me we're following Android every step of the way waiting for our chance to jump in.
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    JonD
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    Re:iStuff 2011/07/23 20:06:05 (permalink)
    IK Obi,

    I don't have an iPhone or iPad (and likely won't be getting either).

    I do, however, have your flagship products, Sampletank 2, Miroslav Philharmonik, Sonik Synth 2, Samplemoog and Sampletron.

    So when will I be able to run these on my 64 bit Win7 desktop PC natively?



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    Jonbouy
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    Re:iStuff 2011/07/23 20:39:45 (permalink)
    This story made my hair curl just recently.

    http://www.kentonline.co....pils_to_get_ipads.aspx

    Parents are now expected to pay £16 a month for 3 years or pay £600 outright just to own a piece of Apple's proprietory garbage just to go to this particular school.

    What's the next thing, the school canteen becomes a McDonalds franchise?

    What can be done on an iPad that can't be done better on a PC costing less than half that price, apart from bragging about owning the latest branded gadgetry?

    Hopefully I'll end up so far behind emerging technology I'll become quaintly original if I ain't already.
    post edited by Jonbouy - 2011/07/23 20:51:34

    "We can't do anything to change the world until capitalism crumbles.
    In the meantime we should all go shopping to console ourselves" - Banksy
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    bitflipper
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    Re:iStuff 2011/07/24 12:07:57 (permalink)
    "the first school in the UK to provide all its pupils with iPads...". Provide, my ass. Should read "the first school in the UK to become an Apple reseller".

    I am reminded of the movie "Idiocracy", in which the manufacturer of a sports drink convinces everyone to water crops with their product instead of plain water. Because it "contains electrolytes!". The crops die and worldwide famine looms, until Owen Wilson saves the day by reviving the practice of using water.




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    NW Smith
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    Re:iStuff 2011/07/24 12:33:58 (permalink)
    I don't own an iphone or an ipad  but I have a friend who uses his iphone for creating drum loops and interesting synth sounds.  It came in handy recently when we had a jam and the drummer didn't show up.  Obviously, a machine isn't a substitute for a real drummer - but it helped provide a useable foundation for the rest of us to fiddle around with - and we also had a lot more beer left over at the end the night.

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    Rain
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    Re:iStuff 2011/07/24 12:38:58 (permalink)
    From a strictly pragmatic point of view, I'm wondering how a teacher could handle a class where everyone has a different machines/configurations. 

    However, in this specific case, it looks as if the school wants to look cool and to stand out among the others and decided to have the parents finance the whole operation.

    My fiancée and I really want to have a kid some time from now, and it's quite overwhelming to see how kids have been turned into full-fledged consumers, not just of toys and books, but hi tech devices like cell phones and tablets, and how all of this is rationalized. 

    I mean, parents these days are seduced into believing that kids need a cell phone (so that we know where they are/in case of an emergency). These aren't even considered luxuries anymore. A kid needs a computer, a cell phone, a tablet... What's next? Kid cars? Kid credit cards? 

    Can't wait to raise a child in this world. :s



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    IK Obi
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    Re:iStuff 2011/07/24 13:15:32 (permalink)
    NW Smith


    I don't own an iphone or an ipad  but I have a friend who uses his iphone for creating drum loops and interesting synth sounds.  It came in handy recently when we had a jam and the drummer didn't show up.  Obviously, a machine isn't a substitute for a real drummer - but it helped provide a useable foundation for the rest of us to fiddle around with - and we also had a lot more beer left over at the end the night.


    Isn't that whats its really all about anyways? ;)

    @ Jon D We are currently still working on SampleTank 3 but SampleTank iOS has features and sounds taken directly from SampleTank 3. That being said all I can say is soon without getting into trouble.
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    Re:iStuff 2011/07/24 13:38:53 (permalink)
    I have a cool guitar tuner on my android...

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    JonD
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    Re:iStuff 2011/07/24 16:04:48 (permalink)
    IK Obi
    ....

    @ Jon D We are currently still working on SampleTank 3 but SampleTank iOS has features and sounds taken directly from SampleTank 3. That being said all I can say is soon without getting into trouble.

    Yes, it's no secret that Sampletank 3 is coming (no doubt partly because of the i-app connection), but what about your other flagship products

    I've seen nothing about when or even if these are ever going to be updated to 64 bit native. (I guess I'm asking this rhetorically since you say you can't comment further).






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    IK Obi
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    Re:iStuff 2011/07/24 16:16:13 (permalink)
    You do understand each one of our products are built on the SampleTank Engine right? After SampleTank 3 comes you'll get the updates to each one.
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    BigBen
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    Re:iStuff 2011/07/25 02:18:28 (permalink)
    Rain


    From a strictly pragmatic point of view, I'm wondering how a teacher could handle a class where everyone has a different machines/configurations. 

    However, in this specific case, it looks as if the school wants to look cool and to stand out among the others and decided to have the parents finance the whole operation.

    My fiancée and I really want to have a kid some time from now, and it's quite overwhelming to see how kids have been turned into full-fledged consumers, not just of toys and books, but hi tech devices like cell phones and tablets, and how all of this is rationalized. 

    I mean, parents these days are seduced into believing that kids need a cell phone (so that we know where they are/in case of an emergency). These aren't even considered luxuries anymore. A kid needs a computer, a cell phone, a tablet... What's next? Kid cars? Kid credit cards? 

    Can't wait to raise a child in this world. :s

    +1
    I have 3 small children and I'm of course old school....all these unneccesary gadgetry just to keep in touch with our children is BS. Parents should focus more on bringing up children with strong morals, values, and be mentally strong enough to make good decisions in time of need. Instead, we have a bunch of rugrats who are only good at using technology/text wizards but can't even pee straight nor say boo to a goose. It'd be better to teach them to play an acoustic instrument properly. Ok...please continue with the iStuff.
    #29
    JonD
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    Re:iStuff 2011/07/25 04:40:55 (permalink)
    IK Obi


    You do understand each one of our products are built on the SampleTank Engine right? After SampleTank 3 comes you'll get the updates to each one.


    Sure, I suspected it would be true "in theory", but without any news announcements whatsoever on these products, I could also imagine a scenario where everything but Sampletank disappears from the IKM workstation lineup.  

    With the huge changes companies are making nowadays, one can't be sure of anything in business - especially about product lines.  That leaves it up to the marketing departments to let us know what's coming.

    Seems odd to me that you folks would just assume we would know what's in the pipeline, based on last year's offerings...

    Still, thank you for the confirmation on the updates  (It's more than I've seen or heard anywhere else).

    post edited by JonD - 2011/07/25 13:15:46

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