http://www.hellomusic.com/items/playa-producer-pack-kanye-west-late-registration-vinyl
 
Not really sure what the bundle is.. (synth or loop ?) but the discount seems huge, from 615/= down to 75/=.

uh, it's hip hop samples and a few plugins from SONiVOX like the description states and a Kayne West Vinyl album.
 
what's the confusion?

Not too sure what the Playa is initially, but after studying the demo video, my conclusion is it's a beat making vst, like the Akai MPC or Fxpansion Geist.
 
Is Playa worth getting ? as capable as Geist ? ..which I owned but haven't got the time to learn it up.

The software is crap.  If you have Geist, you are better off mastering that.  I am always leery of products that attempt to name themselves something "urban" sounding.  It is to hip-hop production what ejay was to dance music.  An attempt to lure the beginning "beatmaker" into thinking there is an express way to becoming their favorite producer.  If you want to see some of the shortcomings:
 
http://forum.cakewalk.com...strument-m1624946.aspx

In the interest of fairness, "Mo ' Phatt" was actually a widely used module despite the name