You guys provide all kinds of examples that do not pertain. Given the many variations of subscriptions offered it is no wonder the young and restless jump to the end of the line and obstruct conversation by stating such examples as absolutes.
Most of us purchase a "yearly" Sonar version subscription for a renewal/upgrade price. And the software does not expire. If we purchase at the end of the cycle we get all the updates. But NO further support. (Sonar x3 has had 5 issues: a, b, c, d, e. over a period of a little over 6 months.)
I, and my clients, use software that required an initial fee, and then a support contract if desired. This software does NOT turn-in-to-a-pumpkin because the support contract has expired.
If we renew we get the updates/upgrades for the paid support period. This is more useful than a version subscription.
I am advocating CW provide support contracts for specified periods. I buy Sonar 4, and get 1 year (2 years,...) of all updates, AND upgrades. And the products do not stop working on the current OS for as long as I shall live.
This means I will get a FULL year(s) of support, not just 6 months. A better value for me. A better value for the company. Less stress on the releasing the next version for the holiday buying season (really? This works?).
Anyone should be able to purchase a subscription at anytime of the year, of whatever length offered. CW will benefit significantly. Because potential customers know they do not have to wait for the next version to purchase/upgrade. Someone is more likely to buy Sx3 in March (at full price: new/renewal) knowing they will get the all updates/upgrades, INSTEAD of waiting for the (probable) Fall version release. This will result in MORE revenue in March for CW. No brainer here! This is good for all of us.
Updates/fixes can be released as they are completed, up until the next version's release.
Less stress on everyone hitting the deadline for getting the next version out the door and then releasing 3 to 5 updates before the majority of bugs are fixed.
Less stress and more time for beta testing by beta testers,..
No need for CW dudes to spend time and money on sales and promotions,....
Everybody benefits.
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I am not a happy camper with w8, office 365,.... I hate that MS is nearly demanding MS accounts on local computers. (it is way annoying to get rid of MS account logons.) I DO NOT allow my clients use online credentials to use their purchased computers, with their purchased software. I am amazed that no large companies have entered into billion dollar lawsuits to demonstrate privacy invasion, restriction of use, possible collection of personal and company secrets, by the insistence of the MS managers, using porn site techniques, to interfere with users setting-up and using their computers.
Anyone using an MS account to login to their purchased device is voluntarily giving ownership to the jerks at MS. They are evil.
Why has their not been a congressional investigation into these practices?
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Buying one magazine is not similar to purchasing a Sonar renewal. The reasonable likeness is to purchasing a year's subscription. Which is what you do when you purchase most ALL software. These are version subscriptions.
I have a bunch of programs that I have not upgraded cuz the current version works for what I purchased it for. These programs include a number of Sony programs that have NOT been updated. I may purchase upgrades if they provide usefulness.
CW's history has been about selling version subscriptions: get all updates until the next version is released for purchase. This has averaged about 14 months. (I think it was sonar 4 that was released in the spring, could have been s5??? and of course the 2 year wait for????)