Why Cubase? It's the Sound!

That's the blurb for SX 2.0 on p. 15 of the March 2004 issue of Electronic Musician magazine. It goes on to list some popular genres and artists to state "Your sound is priority number one. Pros like these trust Steinberg's ..." After listing a few features in a generic fashion, it goes on to state "Shouldn't you?" Obviously this is aimed at a star-struck public who wish to emulate their favorite artists.

Turn the page to p.17, and you'll see the now-familiar Sonar3 Producer Edition ad. The 'sound-bite' "Inspiration > Speed > Precision >" is followed by a long list of actual features, targeting a group who know what they need from a music production suite. A much more intelligent approach, IMO, and a valuable insight into the core philosophies of the two companies. That, and it was a 'slow news' day at the forum, so I'd thought I'd post it (with an attention-getting subject line, to boot).

[Note: On p. 71, the Project5 advertisement leads off with a quote from EQ magazine: "Highly Addictive". Hmm ... who are we targeting here?]

Is this the old "musicians are all (reformed or current) drug users" stereotype rearing it's ugly head? For the record, I bought Project5 before I upgraded to Sonar3. Hmm ... who put the rock in B Rock?

I'm too strung out on acid, coke and pcp to make any sense of it...

I still use Acid for some of it's looping functions, yet I prefer Pepsi to Coke now, if there's no bottled water or cafe cubano around. I've heard good things about PCP. They have a great line of VST plugins, especially the reverb. Anything more, and you'll have to talk to my lawyer ...<g>

[Hmm ... so that's what all these members refer to when they talk about their record ...]

What I do know, is that Sonar 3 is actually turning some heads in Europe where it's been off the radar screen entirely. If Cakewalk would improve it's ASIO support to allow more than one card to be recognized and add full surround support, it would become the recognized leader in the field.

Cheers!

If Cakewalk would improve it's ASIO support to allow more than one card to be recognized

I thought that was a limitation of the ASIO spec or do you mean you can switch between cards in the middle of a project?.

Jimi to do a commercial.

I didn't see that, but if there's any truth in this world, I've got to believe that Jimi would never agree to doing a commercial. But the reality is brought home by that Escalade commercial. Nothing's sacred ...

And a better step editor and input/auto quantize. Yeah baby!

btw: Cubase metronome has more features than Sonar, but its audio metronome was Slooooow. If you do decide to improve the metronome, don't make it as slow as Cubase's.