daveny5
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:30:15
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They should have used the "Karl Rove/Dick Cheney" method: "If you buy Pro Tools instead of Sonar, your computer will be attacked by Terrorist hackers!" 
post edited by daveny5 - 2007/09/17 16:48:38
Dave Computer: Intel i7, ASROCK H170M, 16GB/5TB+, Windows 10 Pro 64-bit, Sonar Platinum, TASCAM US-16x08, Cakewalk UM-3G MIDI I/F Instruments: SL-880 Keyboard controller, Korg 05R/W, Korg N1R, KORG Wavestation EX Axes: Fender Stratocaster, Line6 Variax 300, Ovation Acoustic, Takamine Nylon Acoustic, Behringer GX212 amp, Shure SM-58 mic, Rode NT1 condenser mic. Outboard: Mackie 1402-VLZ mixer, TC Helicon VoiceLive 2, Digitech Vocalist WS EX, PODXTLive, various stompboxes and stuff. Controllers: Korg nanoKONTROL, Wacom Bamboo Touchpad
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MArwood
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:32:02
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Anyways, I personally think the ad wasn't delivered in a clever enough way, but I was not "offended" by it, as someone mentioned they were. I think that by utilizing such an marketing campaign, you're basically acknowledging to the world that your *not* number one, and that you're more concerned about putting down the other product rather than promoting your own product.
-mr moon Nice post Mr Moon. I was not offended, I just think a positive Ad would have been a better choice. I think your post is what I was trying to say. I think Cakewalk is better than that Ad. Max Arwood
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R!Soc
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:33:17
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The quote below is a perfect example of why companies like twelve tone want to have control over the release date of new software versions, along with any accompanying information. Unauthorized leaks can kill the formulated hype in an ad campaign. ORIGINAL: nagal
I can't wait to get a copy of EQ just to see this ad :)
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cryophonik
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:37:44
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ORIGINAL: daveny5
They should have used the "Karl Rove/Dick Cheney" method:
I thought for a second you were going to suggest that Cakewalk should leak the list of features, then shoot us in the face.
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stratcat33511
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:38:14
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It looks like an office meeting setting in the ad !!!!
"Get Real" is the catch phrase
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Dizzi45Z
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:38:49
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plainfaced
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:39:55
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Abother question - I didnt want to start another Sonar 7 thread.. So
Are Cakewalk sitting back twiddling thier thumbs, waiting for the hypre to get bigger and bigger
or
Are Cakewalk going through all the neccesary processes it takes to release a product like this?
Sonar Professional | Reason 8 | Propellerheads Balance | Windows 10
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stratcat33511
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:41:32
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ORIGINAL: plainfaced
Abother question - I didnt want to start another Sonar 7 thread.. So
Are Cakewalk sitting back twiddling thier thumbs, waiting for the hypre to get bigger and bigger
or
Are Cakewalk going through all the neccesary processes it takes to release a product like this?
That'd be my guess Then they'll announce ... "There will be no Sonar 7 for you this year" Stay tuned for Sonar 8 
post edited by stratcat33511 - 2007/09/17 16:58:27
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dappa1
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:54:48
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If I am getting this right, Cakewalk belief that they are making strides and heads are already looking at Sonar. a push to the consumer to let them know that they are other DAWs around that can get the work done. There is not only one Daw in the corporate world, its asking those who maybe ignorant to take a look and take a serious look at this option. By passing other DAWs kinda raises the bar and new interest. As i gather that many users of other DAWs have heard and many have switched so it creates a buzz to some degree about what a company has to offer. yes its like a challenge/boast but I guess that Cakewalk have done their home work first and that is why there has been a move towards hardware compatible DAWs with 64bit. makes the game interesting especially if that is what they are going to advertise next.
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dappa1
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 16:56:27
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If I am getting this right, Cakewalk belief that they are making strides and heads are already looking at Sonar. a push to the consumer to let them know that they are other DAWs around that can get the work done. There is not only one Daw in the corporate world, its asking those who maybe ignorant to take a look and take a serious look at this option. By passing other DAWs kinda raises the bar and new interest. As i gather that many users of other DAWs have heard and many have switched so it creates a buzz to some degree about what a company has to offer. yes its like a challenge/boast but I guess that Cakewalk have done their home work first and that is why there has been a move towards hardware compatible DAWs with 64bit. makes the game interesting especially if that is what they are going to advertise next.
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Mickey Blue Eyes
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 17:02:16
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An add with bullets???? I like it already.....
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RnRmaChine
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 17:04:37
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ORIGINAL: daveny5
They should have used the "Karl Rove/Dick Cheney" method:
"If you buy Pro Tools instead of Sonar, your computer will be attacked by Terrorist hackers!"
ROFL, too funny!
Sonar Platinum Windows 7 Pro 64bit Dual Processors - Intel Xeon X5670 - 6 cores/cpu = 12core w/Hyperthreading = 24core 24GB 10600 DDR3 1333 RAM 1110w PSU Geforce GTS 450 128GB SanDisk SSD OS/C:drive WD Blue HDrives Sample, Audio, Storage.
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Sylvan
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 17:23:28
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ORIGINAL: MArwood
I don't approve of this ad. I do not think it is a good practice to cut down Pro Tools or any other company to try to build up the reputation of your company (cakewalk). Sonar has improved by leaps and bounds the last few version. There is no need for an ad like this one. If you really want to cut them down, just list features with a side by side comparison. Check what each software program does then put the cost at the bottom. Sonar will most certainly beat every commercial DAW software available. I care about cakewalk and that is the only reason I posted this.
Did I just take this Ad wrong?
Max Arwood
Are you honestly, truly, disapointed or offended by this add? You have a right to your opinion, no question. But in good humor I would like to say it sounds like you are going ACLU on this whole thing. I say, let the boys play!
SONAR Platinum RME Fireface UFX Tascam US 20X20 Tascam US 16X08 Intel i7-5830K LGA2011V3 (6 CORE) Asus X99-AII Corsair Vengeance DDR4 32GB Geeforce GTX 970 4GB
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lawbass
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 17:34:53
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I saw the same ad last night in EQ magazine, and had several thoughts:
1) As others have said, its time Cakewalk directly challenged PT, why not, a 5% increase in market share is valuable, so the concept of directly challenging the competition and/or those who have not tried it to do so doesn't "offend" me, that is basic marketing.
2) However, I didn't really get the underlying message in the ad. The ad's photo and "title" line was not really clear, it was almost as if it was suggesting that corporate types, rather than engineers, made recordings, so I am not sure the ad gave a clear "message."
3) I did wish it was more "head to head" value to value, feature based comparison, regardless of whether the new Sonar 7 features were mentioned or not.
However, after all that, I still think the fact that Cakewalk directly responded to this concern is all I need to know as to why its the product for me. Customer support, customer concern, and customer loyalty. I can't wait for the new product.
Jonathan Wade SUBURBAN LEGEND Productions Fayetteville, GA
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Sylvan
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 17:35:32
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ORIGINAL: Dizzi45Z
I am very excited to see what Sonar 7 has to offer, but I would be very surprised if it surpassed Pro Tools HD when it comes to audio editing basics.
Do I put them on equal ground? Not quite yet. Cost for Sonar makes it a much better value, but I do not feel the basics are covered as well in Sonar as they are in Pro Tools.
I just personally don't think Cakewalk is quite ready to fight the battle it is calling on, unless it is picking a fight with Pro Tools M-Powere/LE which is less than the price of Sonar.
"Get Real" I get so tired of hearing these myths. What specificaly is so great and mighty about Pro Tools? What is it about Pro Tool sthat is so grand that it is enthroned above all that is Holy? Sonar is more than a match for PT. Editing basics? Look man, Sonar works just fine for me. It has all the "editing basics" and that I need. Why draw first blood and then claim to not want to make a PT vs Sonar thread? If Pro Tools is so great, by all means use it. But please try to refrain entering the Kingdom of Sonar and make comments of how far behind the curve it is when compared to PT on editing basics or whatever. Sonar has cut, paste, fade in/out slip editing, comping, etc... These to me are specific editing tools that Sonar provides. Sounds like the basics are covered. Anyway, I don't know what has gotten in to me today. Please don't take anything personal. I am a happy Sonar user who hasn't had his wine today...ha ha ha. -Charles
SONAR Platinum RME Fireface UFX Tascam US 20X20 Tascam US 16X08 Intel i7-5830K LGA2011V3 (6 CORE) Asus X99-AII Corsair Vengeance DDR4 32GB Geeforce GTX 970 4GB
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Dave Modisette
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 17:39:54
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That'd be my guess
Then they'll announce ...
"There will be no Sonar 7 for you this year"
Stay tuned for Sonar 8 I'm already ahead of the game.
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Jose7822
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 17:42:47
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ORIGINAL: Mod Bod
That'd be my guess
Then they'll announce ...
"There will be no Sonar 7 for you this year"
Stay tuned for Sonar 8 I'm already ahead of the game.
You're a trip dude .
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Jesse G
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 17:53:14
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I've seen the Advertisement and I think it's rather tasteless myself.. Why on earth would use the word DAWG when it absolutely wasn't called for at all. Think about it Cakewalk. It's a business meeting and Sonar 7 isn't even in view and it doesn't appear that they are even discussing music.  Here is the Link to the Sonar 7 Ad ~~> Sonar 7 AD Peace
post edited by Jesse G - 2007/09/18 02:36:22
Peace,Jesse G.  A fisher of men <>< ==============================Cakewalk and I are going places together!
Cakewalk By Bandlab, Windows 10 Pro- 64 bit, Gigabyte GA-Z97X-SLI, Intel Core i5-4460 Haswell Processor, Crucial Ballistix 32 GB Ram, PNY GeForce GTX 750, Roland Octa-Capture, Mackie Big Knob, Mackie Universal Controller (MCU), KRK V4's, KRK Rockit 6, Korg TR-61 Workstation, M-Audio Code 49 MIDI keyboard controller.[/
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drumcat
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 18:10:13
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Ya... imagine that. You bag me for talking about selling Sonar vs Reaper... then Sonar comes out and bags on PT. Hmmm...
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Dave Modisette
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 18:14:01
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ORIGINAL: drumcat
Ya... imagine that. You bag me for talking about selling Sonar vs Reaper... then Sonar comes out and bags on PT. Hmmm...
Buy a four color ad in EQ magazine and bag anyone you want.
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Cromberger
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 18:28:52
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ORIGINAL: lawbass
I saw the same ad last night in EQ magazine, and had several thoughts:
1) As others have said, its time Cakewalk directly challenged PT, why not, a 5% increase in market share is valuable, so the concept of directly challenging the competition and/or those who have not tried it to do so doesn't "offend" me, that is basic marketing. Yep, it's basic marketing, though I do agree with MArwood that I'd prefer to see ads that don't tweak the competition directly. A more subtle, clever approach seems better to me but, obviously, the "attack" add is used because *it works*. Just look at political campaigns (and the Cake add is *nothing* like the nasty adds we see in politics, of course). 2) However, I didn't really get the underlying message in the ad. The ad's photo and "title" line was not really clear, it was almost as if it was suggesting that corporate types, rather than engineers, made recordings, so I am not sure the ad gave a clear "message." I completely agree with this. I have no idea what the heck the add is trying to say, except from reading the text. The photo seems completely unrelated to the add to me. Maybe I'm just not very quick on the uptake, but I'd like to see an add where the visual aspect is totally connected to the text. If a picture is worth a thousand words, the picture in the Cake add ought to say exactly what they want it to say right off the bat and be instantly understandable by the average person. 3) I did wish it was more "head to head" value to value, feature based comparison, regardless of whether the new Sonar 7 features were mentioned or not. Me, too. Seems like that is what Cake *wanted* to do, but they did a poor job of accomplishing it.
I can't wait for the new product.
Me, either! Bill
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Duojet
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 18:29:33
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ORIGINAL: Jesse G
I've seen the Advertisement and I thing it rather tasteless myself.. Why on earth would use the word DAWG when it absolutely wasn't called for at all. Think about it Cakewalk. It's a business meeting and Sonar 7 isn't even in view and it doesn't appear that they are even discussing music.
Here is the Link to the Sonar 7 Ad ~~> Sonar 7 AD
Peace
i agree with jesse. the quote doesnt fit the picture. i dont know about tasteless, it just doesnt make much sense. OK wait a minute, i get it now. people who flock to protools are just corporate posers falling for the hype! actually, not bad. now i even understand the use of the word dawg. lol.
post edited by Duojet - 2007/09/17 18:41:36
Intel Core2Duo e8400 Abit IP35-E 4GB Ram Windows 7 SP1 64 Bit EMU 1820m DFHS2, BFD2, Battery3, Amplitube2, GuitarRig3, Kontakt4, Ampeg SVX, Line6 PodXT
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sessionthree
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 18:30:52
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ORIGINAL: Marketing [Cakewalk]
So, we decided to mix things up a bit to try and reach some new people with an ad that was very different from what you would typically find in music technology publications. We were prepared for a little controversy. The ad wasn't designed to speak to you. You already have SONAR, and we can speak to you directly through our emails, website, or right here on the forums. My appologies if you found it offensive. We really intended it to just be fun.
Please let me know if you have any other concerns or questions.
I'm not understanding the use of the (what appears to be) stock photography that has nothing to do with a studio or recording environment.
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altima_boy_2001
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 18:31:32
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Isn't that CJ in the ad? They put glasses on him to throw everybody off....
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aaronk
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 18:55:44
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So is Cakewalk saying Dawgs are cool, or not?
Just wondering.
B.A. 1983, University of Washington
"GO DAWGS!"
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D.Triny
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 18:57:30
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ve seen the Advertisement and I thing it rather tasteless myself.. Why on earth would use the word DAWG when it absolutely wasn't called for at all. Think about it Cakewalk. It's a business meeting and Sonar 7 isn't even in view and it doesn't appear that they are even discussing music.
I don't mind the word "DAWG" think it would have been cool....but goodness they are not even in a studio...yeeks...the cornball factor may backfire. Disgraceful!!! if they wanted a MAC vs PC type ad then they forgot the MAC character. Many people will be left with the impression that the cornball dude represents Cakewalk. not too gewd.
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artsoul
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:09:16
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Ognis
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:19:14
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Way to go. I love the ad, an hope people take notice. And way to go Carl to stand up for it.
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keith
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:24:30
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The girl with the dark hair is hot. I'm in. How do I order?
Seriously, people... it's a freakin' magazine advertisement. Who cares? Does anybody care that Apple has relentlessly bagged on the PC market for the last 23 years? So much so that they're at the point of making fun of themselves making fun of PCs? Where's the moral outrage?
The ad is kinda goofy and the guy with glasses looks like a perv. So what?
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plainfaced
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:31:41
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Yo DAWGs. You no dizzy wit dis shizzy..?
DAWG - Digital Audio Workstation God
Sonar Professional | Reason 8 | Propellerheads Balance | Windows 10
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