D.Triny
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:33:01
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the dawg guy is using PT yep, but for some people in a hurry they will think the "dawg" guy is saying "Get Real...". ad was a good idea but poorly executed.
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puffer
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:33:36
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ORIGINAL: D.Triny
ve seen the Advertisement and I thing it rather tasteless myself.. Why on earth would use the word DAWG when it absolutely wasn't called for at all. Think about it Cakewalk. It's a business meeting and Sonar 7 isn't even in view and it doesn't appear that they are even discussing music.
I don't mind the word "DAWG" think it would have been cool....but goodness they are not even in a studio...yeeks...the cornball factor may backfire. Disgraceful!!!
if they wanted a MAC vs PC type ad then they forgot the MAC character. Many people will be left with the impression that the cornball dude represents Cakewalk. not too gewd.
Yeah, well, as D. Boon once said to me, "some people are just thick." I mean, really, is the joke that hard to get?
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D.Triny
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:35:38
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The ad is kinda goofy and the guy with glasses looks like a perv. So what? thats my problem with the ad...I'm certain that many will associate *him* with SONAR. there's no visual contrast.
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D.Triny
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:37:19
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Yeah, well, as D. Boon once said to me, "some people are just thick."
I mean, really, is the joke that hard to get? Well I guess so-called "thick" people shouldn't buy SONAR then. 
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Sylvan
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:37:31
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Maybe the guy in glasses is Michael Vick and "DAWG" is some code word he uses or something.
SONAR Platinum RME Fireface UFX Tascam US 20X20 Tascam US 16X08 Intel i7-5830K LGA2011V3 (6 CORE) Asus X99-AII Corsair Vengeance DDR4 32GB Geeforce GTX 970 4GB
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BruceEnnis
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:38:16
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I looked at the add real quick and I see the PT guy in the background with 2 girls and the perv running Sonar. Great statement time for a new marketing manager CW.
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plainfaced
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:41:37
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As I said before!!! DAWG - Digital Audio Workstation God
post edited by plainfaced - 2007/09/17 19:53:05
Sonar Professional | Reason 8 | Propellerheads Balance | Windows 10
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jimack
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:45:00
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Original: Puffer
I mean, really, is the joke that hard to get? No. Not at all. It's just poorly executed.
post edited by jimack - 2007/09/17 23:28:50
-- Jim _____________________ Sonar 7 PE, P5 v2.5, 3.4Ghz P4, 2GB RAM, MAudio 2496PCI, Event TR6, PodXT, Yamaha S90, Hammond XK-C3, MAudio Axiom 61, Gibson Les Paul Custom, Gretsch 5296, Fender Strat, Larrivee D03R, Martin D12-28, Martin D16-R, etc
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puffer
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:48:53
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Edit: Ah, nevermind.
post edited by puffer - 2007/09/17 21:51:06
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Salsamac
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:49:13
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Ok; bag it...get back to making music ...all of you...off you go
salsa
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plainfaced
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:50:07
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ORIGINAL: puffer
Come on, someone had to do it.  
Yes but unfortunately - Its around the other way..! Well sort of??? Im really not sure
Sonar Professional | Reason 8 | Propellerheads Balance | Windows 10
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keith
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 19:52:16
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ORIGINAL: D.Triny
thats my problem with the ad...I'm certain that many will associate *him* with SONAR.
there's no visual contrast.
I don't know... the ad has a sort of unpolished 1980's PC magazine adv feel to it... It wouldn't affect me either way. If you're reading that magazine, you must have some idea of who Cakewalk is and what SONAR is, so in that sense it's all kinda pointless anyway, right? For that matter, I've seen many a "chic" ad with like a black background and some sort of logo, with some simplistic yet "profound" statement underneath. Yawn. Yeah, that's what you get from the guys with the black turtlenecks, but honestly for a niche market like this I don't see how any of it can make much of a difference either way...
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UnderTow
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 20:34:57
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I must agree it is poorly executed.
I would have had guys in suite around the table all looking at a power point presentation projected on the back wall with some boring corporate looking stuff talking about "Industry Standards" or something like that and a much more chilled looking guy in the front with headphones, the laptop slightly turned towards the camera with Sonar running and a sexy girl (in a sexy corporate suite) sitting beside him at the table leaning over looking at his laptop screen to see what the cool guy is doing with a smile on her face.
Ah well...
UnderTow
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John
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 20:38:36
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I would have had guys in suite around the table all looking at a power point presentation projected on the back wall with some boring corporate looking stuff talking about "Industry Standards" or something like that and a much more chilled looking guy in the front with headphones, the laptop slightly turned towards the camera with Sonar running and a sexy girl (in a sexy corporate suite) sitting beside him at the table leaning over looking at his laptop screen to see what the cool guy is doing with a smile on her face. I like your ad better. I volunteer as the cool looking guy. Best John
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Ognis
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 20:45:58
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The girl with the dark hair is hot. damn she is
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vicsant
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 20:51:20
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Please let me know if you have any other concerns or questions. Best regards, Carl Jacobson Marketing Director Cakewalk Carl, The link in the ad shows nothing of Sonar 7! Isn't that a marketing blunder?
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eratu
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vicsant
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 20:57:42
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Hmm....wonder how much an ad like that would cost to produce and run.
I suppose it will also run in Keyboard, Mix, EM, Sound on Sound, CM, Guitar Player, etc., etc.........
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DonaldDuck
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 21:10:42
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I get it dawg! Very clever.. but alot of america meaning like 50 million Americans thought Dubya was smart enough for the job. Using clever advertising depends on people being smart enough to get it.
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Marketing [Cakewalk] 
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 21:11:07
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ORIGINAL: vicsant
Please let me know if you have any other concerns or questions. Best regards, Carl Jacobson Marketing Director Cakewalk
Carl,
The link in the ad shows nothing of Sonar 7!
Isn't that a marketing blunder?
I've already stated that the ad appeared earlier than anticipated. Magazine dates are an estimation. It was better to be in print at this time than to miss the issues.
post edited by Marketing [Cakewalk] - 2007/09/17 21:21:04
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stratcat33511
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RE: My Sonar 7 ad
2007/09/17 21:15:03
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"Don't be a DAWG....SONAR7 is cool for Cats"
(and fish)
Go Dolphins!
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eratu
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 21:16:20
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ORIGINAL: Marketing [Cakewalk]
ORIGINAL: vicsant
Please let me know if you have any other concerns or questions. Best regards, Carl Jacobson Marketing Director Cakewalk
Carl,
The link in the ad shows nothing of Sonar 7!
Isn't that a marketing blunder?
I've already stated that the ad appeared earlier than anticipated. Magazine dates are an estimation. It was better to be in print at this time than to miss the issues.
Right, but don't you want to put at least SOMETHING different on the landing page? Something about Sonar 7, even just another little morsel? A countdown clock? A big "7" glowing? in 3D? I mean, honestly, in part of my normal "day job" my clients would kill me if I had a landing page like that lose any possible conversions... those leads you get are priceless... so if you are in control there in the marketing department, why not put something juicy there? Oh well, I know you'll get around to it, but each day you might be losing potential conversions........... (plus we're all excited to know too... I have to be honest about my secondary motivations. )
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stratcat33511
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 21:17:39
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ORIGINAL: plainfaced
Yo DAWGs. You no dizzy wit dis shizzy..?
DAWG - Digital Audio Workstation God
How about "Digital Audio Workstation Gamut"
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Marketing [Cakewalk]
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 21:37:41
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I understand, I know you're all excited. I expected that the people most upset about the web page not being updated would be existing SONAR customers. You're upset that the site isn't updated because you care the most about what's specifically in SONAR 7, and have been dying to find out.
The ad is targeting new customers. The ad itself does not talk about anything that is not true about SONAR 6 and if people unfamiliar with SONAR take the time to review the product, even version 6, they will see that
We have distribution agreements in place to not post information before a specific date. My hands are tied. Please be patient. You'll get what you want soon enough.
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sessionthree
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 21:39:16
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ORIGINAL: Marketing [Cakewalk]
I've already stated that the ad appeared earlier than anticipated. Magazine dates are an estimation. It was better to be in print at this time than to miss the issues.
Hmmm... We've all seen this logic before from software companies: "It was better to have the product released with bugs than to have lower sales before Christmas."
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daveny5
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 21:51:18
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Believe me, all these whiners will all be fighting to be the first to get the new version. You guys do the marketing, we'll do the using and everyone will be happy. 
Dave Computer: Intel i7, ASROCK H170M, 16GB/5TB+, Windows 10 Pro 64-bit, Sonar Platinum, TASCAM US-16x08, Cakewalk UM-3G MIDI I/F Instruments: SL-880 Keyboard controller, Korg 05R/W, Korg N1R, KORG Wavestation EX Axes: Fender Stratocaster, Line6 Variax 300, Ovation Acoustic, Takamine Nylon Acoustic, Behringer GX212 amp, Shure SM-58 mic, Rode NT1 condenser mic. Outboard: Mackie 1402-VLZ mixer, TC Helicon VoiceLive 2, Digitech Vocalist WS EX, PODXTLive, various stompboxes and stuff. Controllers: Korg nanoKONTROL, Wacom Bamboo Touchpad
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Ognis
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 22:23:28
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I don't understand any of this. Or any of these threads. People throwing tantrums at marketing, it's just odd.
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John
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 22:30:18
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I don't understand any of this. Or any of these threads. People throwing tantrums at marketing, it's just odd. They must have a lot of time on their hands or nothing important is happing in the world. Best John
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Hansenhaus
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 22:37:58
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ORIGINAL: Jesse G
I've seen the Advertisement and I thing it rather tasteless myself.. Why on earth would use the word DAWG when it absolutely wasn't called for at all. Think about it Cakewalk. It's a business meeting and Sonar 7 isn't even in view and it doesn't appear that they are even discussing music. 
Here is the Link to the Sonar 7 Ad ~~> Sonar 7 AD
Peace
Jesse, I'm with you on this. I thought the ad was really lame. I don't mind the playful stab at Pro Tools but the business meeting photo makes no sense to me at all. It looks like a stock royalty free photo was used to create the ad. Furthermore, it looks like a rookie graphic design person put it together. It sucks! The photo has NOTHING to do with a studio, creating music or music in general. The ad offers ZERO insight to the new features of Sonar 7. I just don't get it. Perhaps the whole point of this egregious ad is what we are actually doing here, talking about it over an over. They could have done the same ad with Sonar 6 a year ago and had a jump on the whole Pro Tools vs. Sonar thing. The list of features shows nothing Sonar 6 doesn't already have. Eric
post edited by Hansenhaus - 2007/09/17 23:09:18
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eratu
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RE: Disappointed in Sonar 7 ad in "EQ" magazine
2007/09/17 22:39:20
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ORIGINAL: Marketing [Cakewalk]
I understand, I know you're all excited. I expected that the people most upset about the web page not being updated would be existing SONAR customers. You're upset that the site isn't updated because you care the most about what's specifically in SONAR 7, and have been dying to find out.
The ad is targeting new customers. The ad itself does not talk about anything that is not true about SONAR 6 and if people unfamiliar with SONAR take the time to review the product, even version 6, they will see that
We have distribution agreements in place to not post information before a specific date. My hands are tied. Please be patient. You'll get what you want soon enough.
Good answer, thanks! I understand about distribution agreements. Are you allowed to at least let us know a date or "date range" so that the most insane of us (not me, naturally!) can just simply not waste your valuable time and bandwidth until that date?
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