Helpful ReplyLockedBandlab buys all Cakewalk assets.

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bitflipper
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:09:17 (permalink)
I, for one, am not in a hurry to draw conclusions about this transaction.
 
Yes, they do make it sound as though their intent is to revive SONAR and continue its development. But merely buying intellectual property does not commit the buyer to anything other than trying to get some return on their investment.
 
It could mean an entirely new product (although they'd be foolish to give up an established brand name), it could mean they re-purpose CW code for other products they already own, or they might just re-sell some of it to a third party. It's their IP, they can do anything they want with it. It's important to note that they didn't buy the business. They only bought Cakewalk's IP, and therefore didn't take on any of Cakewalk's obligations.


All else is in doubt, so this is the truth I cling to. 

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#31
stickman393
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:13:43 (permalink)
Including the obligation to keep the authentication/activation servers online. In fact, one could argue that Gibson/Cakewalk (does it even exist post-acquisition?) now have no obligation to keep the servers online.
 
So, I don't see this as good news. Yet.
#32
LJB
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:16:22 (permalink) ☄ Helpfulby Starise 2018/02/23 18:20:38
I really don't care about a lifetime membership (which I have) etc. I'll happily pay again if this means carrying on with a fully supported DAW which happens to be the best one in the business. That's just my opinion.

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#33
joegab
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:24:21 (permalink)
LJB
I really don't care about a lifetime membership (which I have) etc. I'll happily pay again if this means carrying on with a fully supported DAW which happens to be the best one in the business. That's just my opinion.


Same for me,
 
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#34
looneymusic
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:25:13 (permalink)
What this news means is that Cakewalk, and by extension, Sonar, is truly dead and buried. Bandlab is not "buying" Cakewalk to continue work on Sonar - they are taking what they want from the corpse that was Cakewalk, and leaving what remains to rot and be forgotten.
#35
Anderton
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:27:28 (permalink) ☄ Helpfulby Skyline_UK 2018/02/23 16:34:46
Very interesting. While still at Gibson I set up a meeting between Bandlab and Alex Westner because I thought there could be a mutually advantageous partnership - I didn't think Momentum would get off the ground but could possibly fit into Bandlab's social media/web aspect, while for Bandlab, they could offer Sonar as the next step up for those in their customer base who wanted to get further into music. Alex didn't agree with me, so nothing came of it.
 
Now here we are. I met the head of Bandlab at NAMM - he's young, successful, enthusiastic, and driven. I have no idea where he will take Sonar, but I'm very happy to see that Sonar will survive.
 
Okay everybody, you can go back to playing your Les Pauls   Apparently Gibson did care about y'all.

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#36
anxiousmofo
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:28:47 (permalink) ☄ Helpfulby kitekrazy1 2018/02/24 01:00:15
Exciting news.  I'll be damned if I ever pay for Sonar again, though, after purchasing the lifetime update.

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#37
SimpleManZ
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:31:47 (permalink)
I hope they honor pre-existing users on a scaled basis. Whatever selling strategy they intend to employ. So, as a Platinum owner I will expect a better discount than a X3 owner and so on. Myself will not mind going back to the older 'once a year upgrade purchase'. 
#38
Skyline_UK
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:33:53 (permalink)
gps
That's great news. It looks like a young and innovative company.



As long as they don't change Sonar into an iPhone app!

 

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#39
anxiousmofo
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:35:28 (permalink) ☄ Helpfulby SteveStrummerUK 2018/02/24 03:10:43
I love it how lifetimers are just throwing in the towel already and basically giving Bandlab an inroad to demand more money of them.  Even if Bandlab might not have been considering it, I'm sure now they will be.  Go team.  Stay strong.

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Skyline_UK
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:36:02 (permalink)
LJB
I really don't care about a lifetime membership (which I have) etc. I'll happily pay again if this means carrying on with a fully supported DAW which happens to be the best one in the business. That's just my opinion.


Couldn't agree more.
John

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#41
Kamikaze
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:42:39 (permalink) ☄ Helpfulby Rocsee70 2018/02/23 16:52:45
Bloomsberg on Kuok Meng Ru of Bandlab
https://www.bloomberg.com...e-over-palm-oil-riches

 
#42
hevanw
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:44:31 (permalink)
bitflipper
I, for one, am not in a hurry to draw conclusions about this transaction.
Yes, they do make it sound as though their intent is to revive SONAR and continue its development. But merely buying intellectual property does not commit the buyer to anything other than trying to get some return on their investment.



I'm with you that an acquisition may not mean anything yet at this point and especially the fact that this is about the assets and IP made me very weary.
However, the CEO statements in the PR do rather explicitly say that they intend to continue development and (less explicitly) revive Sonar. If they would end up just ripping Sonar (and side products) apart just to use the IP in their existing product(s) or in totally different products, this would already put their trust to shame. PRs on acquisitions are normally rather sketchy about the actual business plans, so calling out the continuation of Cakewalk products like that surely should mean they have a solid plan with that.
 
#43
CTStump
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:46:37 (permalink)
anxiousmofo
Exciting news.  I'll be damned if I ever pay for Sonar again, though, after purchasing the lifetime update.


That will be a hurdle that will linger on and on long after the full impact of the outcome of this deal.

I hate to be literal and it has been mentioned already but Cakewalk is dead along with the EULA. If a license holder passed on then that obligation is satisfied as far as "Lifetime" is considered. I hate to use that as an analogy but there it is, put in the bluntest and simplistic way.

There is a legitimate grievance in the case of Cakewalk Inc. But not to this new company purchasing only the intellectual assets.

Let's see what they do, in the end the offer maybe be well worth purchasing... or passing.

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#44
bsantini99
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:52:55 (permalink)
I don't get why anyone in their right mind would think lifetime updates would be reinstated. They need now to recoup their investment and cannot simply go back to monthly updates and giving these away free to all the lifers. Sonar is like cocaine, many of you are hooked, and even though you say you won't, you will cough up more money to get back on board. I've moved on to Cubase which I find much better than the 'old' Sonar, so don't really care to come back, but am curious to see what comes of this.
#45
Cactus Music
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:53:21 (permalink)
Forget it, we now have heard from the new owners.
post edited by Cactus Music - 2018/02/23 17:33:02

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#46
Anderton
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 16:57:19 (permalink) ☄ Helpfulby Rocsee70 2018/02/23 17:22:08
Disclaimer: I have no idea where Bandlab will take Sonar. It's true they have no obligation to fulfill any promises Cakewalk made as a business entity. However from my perspective, Sonar supporters and the community are a major asset. I would be shocked if Bandlab didn't recognize this and figure out some incentive to keep those supporters in the fold. 
 
Also Sonar fills a gap in what Bandlab offers. Some other companies contacted me because they were interested in licensing Cakewalk's IP. It could be that Bandlab bought Cakewalk because the IP has real value to them, and Sonar gets to go along for the ride as the platform that generates the IP...who knows.
 
The saga continues 

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#47
mritenburg
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:00:02 (permalink)
I read the full release on the Bandlab site. It says they intend to continue development of Sonar. I imagine they will shift to a subscription model to ensure consistent billings.
#48
SimpleManZ
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:02:02 (permalink)
Rocsee70
bitflipper
I, for one, am not in a hurry to draw conclusions about this transaction.
Yes, they do make it sound as though their intent is to revive SONAR and continue its development. But merely buying intellectual property does not commit the buyer to anything other than trying to get some return on their investment.



I'm with you that an acquisition may not mean anything yet at this point and especially the fact that this is about the assets and IP made me very weary.
However, the CEO statements in the PR do rather explicitly say that they intend to continue development and (less explicitly) revive Sonar. If they would end up just ripping Sonar (and side products) apart just to use the IP in their existing product(s) or in totally different products, this would already put their trust to shame. PRs on acquisitions are normally rather sketchy about the actual business plans, so calling out the continuation of Cakewalk products like that surely should mean they have a solid plan with that.
 


It does not make sense someone will buy Sonar-Cakewalk and not expect it to be basically what it is: A DAW.
A DAW to remain competitive to Cubase, Reaper, Studio 3 etc. Other technologies to be integrated into Sonar and not the other way around. If no longer a functional DAW why the heck did Noel even bother.  
#49
Kamikaze
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:02:15 (permalink)
bsantini99
I don't get why anyone in their right mind would think lifetime updates would be reinstated. They need now to recoup their investment and cannot simply go back to monthly updates and giving these away free to all the lifers. Sonar is like cocaine, many of you are hooked, and even though you say you won't, you will cough up more money to get back on board. I've moved on to Cubase which I find much better than the 'old' Sonar, so don't really care to come back, but am curious to see what comes of this.


Cubase is like crack, you've just modified your addiction.

 
#50
SandlinJohn
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:06:26 (permalink)
Skyline_UK
gps
That's great news. It looks like a young and innovative company.

As long as they don't change Sonar into an iPhone app!


 
I'd be OK with them squeezing SONAR onto an iPhone.... as long as the Desktop Version remains the flagship. I'd also welcome a Mac version, too. And a Linux version. It is now their product, they can do whatever they want with it. Personally, the more they do with it, the better for all of us.

I likely won't buy a "Reissue" of the existing SONAR, since I have that already. If a new version offer compelling new functionality, I'm up for that - pending cost factors.
 
They deserve to make money on it, but they need to earn it.

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#51
InstrEd
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:08:39 (permalink)
Hey Noel are you still around?
Whatever direction you go in I wish you success.
 

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#52
chuckebaby
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:11:25 (permalink)
bitflipper
 
 It's important to note that they didn't buy the business. They only bought Cakewalk's IP, and therefore didn't take on any of Cakewalk's obligations.



-----------------------------------------------------------------------------------------------------------
Congratulations! Will BandLab be continuing development of the core code base and products?
Without question. Developing and creating innovative technology is one of our core skill-sets and our team is committed equally to not only continuing the legacy of Cakewalk’s products for the users around the world who rely on it in both their personal and professional lives, but also to enhance the set of creative tools available to the millions of creators using BandLab around the world. More information on product roadmap and releases will be shared at a later date.
-----------------------------------------------------------------------------------------------------------
 
Doesn't sound to me like all they bought was the IP

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#53
PAL Music
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:14:36 (permalink)
Bandlab NAMM 2018

#54
MarianoGF
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:14:45 (permalink)
To me the news are great. Anyway I don't think they will honour lifetime update owners with lifetime support. But I ask myself if (1) our Cakewalk SONAR installed versions will now be updated to (lets suppose) "BandLab SONAR" with a bit of support, or (2) will stay as they are until they die like a foreign software, while BandLab works on a new 1.0 version. None of us have the answer. Lets await for more news.
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TotteG
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:23:09 (permalink) ☄ Helpfulby MarianoGF 2018/02/23 17:31:17
MarianoGF
To me the news are great. Anyway I don't think they will honour lifetime update owners with lifetime support. But I ask myself if (1) our Cakewalk SONAR installed versions will now be updated to (lets suppose) "BandLab SONAR" with a bit of support, or (2) will stay as they are until they die like a foreign software, while BandLab works on a new 1.0 version? None of us have the answer. Lets see.


Some answers found here 
http://forum.cakewalk.com...-BandLab-m3730905.aspx
#56
azslow3
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:24:52 (permalink) ☄ Helpfulby abacab 2018/02/23 20:44:01
Kamikaze
Bloomsberg on Kuok Meng Ru of Bandlab
https://www.bloomberg.com...e-over-palm-oil-riches

So, no problem with money and strong education to have success

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#57
hevanw
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:26:20 (permalink)
For those who haven't noticed yet... Bandlab has introduced themselves (through what appears to be a new administrator for our forums) in a Sticky thread. It's definitely a good sign that they are keeping an eye on our discussions and sentiments. 
They already guarantee that current Sonar owners will not need to pay any money to crossgrade to the new flagship product. That does seem to imply though that they do not intend to continue working on Sonar. Worst case, that new flagship may be some dumbed down online DAW with a lot less features than Sonar, but we'll have to wait and see.
#58
AT
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:29:11 (permalink)
 
"BandLab is the easy-to-use, all-in-one, social music creation platform." 
 
They have their own DAW for online creation w/ your virtually-connected band.  Read more at:
 
https://www.bandlab.com/creation-features
 
and it is free (for the time being).  I can see them using SONAR and the Cake synths in their new on-line premium DAW, and they already have a pre-existing user base in SONAR-users.  No matter how much you slice it, it costs $150 a year for every user to update a DAW, so even if you have a life-time updates (BandLad bought the code, not company), they can pull you in for cloud storage and all your "friends" online.  And I bet they continue w/ a "free" version.  Altogether, it looks a lot better than SONAR just laying there, rest'n like a dead parrot.
#59
Meng
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Re: Bandlab buys all Cakewalk assets. 2018/02/23 17:30:29 (permalink) ☄ Helpfulby MarianoGF 2018/02/23 17:34:58
Hey Rocsee, Meng here - definitely listening as much as we can!


Actually, the reason why I am not using the word SONAR when referring to the new flagship product is not because it's planned to be a different product, it's just that we're doing the legal/brand work to make sure calling it that would be the right thing to do and wouldn't cause any confusion in the market given the circumstances. You can take it to mean "future version of SONAR, or whatever it might be called". 
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