Thatsastrat

Andrew Rossa [Cakewalk]

scook
My comment was directed at the observation that Gibson Brands was privately held. I don't understand the distinction between public and private companies in this case. It would appear that you don't either.

Actually, I think you do understand the distinction. I just think it's irrelevant :)
 
This survey wasn't about a bunch of bean counters trying to maximize profits. It's about us understanding how customers use our software and other products in the market place. Pure market research. And the goal is to help improve SONAR and also make the experience better for customers. 

So you wanted to understand how your customers use the software? So you collected the data from the survey.
Now you also have the added bonus of feedback from the forum. Seems to me you are getting what you needed. So why so defensive about the blow back from folks letting you know (remember you wanted data to make Sonar better) how they feel about a subscription model. If your position is viewed as defensive, it sort of makes you look as if your not being truthful about the intent. Just my view.

I am not being defensive. I am just trying to squash some of the speculation based on one question. There are like 5 threads about this already. I thought it would be helpful to shed some light on why were collecting the data. 

I have not engaged in any speculation regarding this survey. As a matter of fact, I have not mentioned the survey until now. I made an observation that even privately held companies have stakeholders and could not understand why a company being public or private would matter in this case (the case being conducting surveys). As a result I am schooled in "Business 101" and told that I "understand the distinction" even though it is irrelevant.  This to me means any distinction would not matter in this case, which is what I said.

dubdisciple
Maybe cakewalk should move to a prescription plan?

Free meds for everybody!

scook
As a result I am schooled in "Business 101" and told that I "understand the distinction" even though it is irrelevant.  This to me means any distinction would not matter in this case, which is what I said.

Which is correct. The Business 101 reference wasn't directed to you, but at the nature of the original comment which as far as I could tell was not about the survey, but the belief that Gibson has to keep Cakewalk money flowing in to satisfy shareholders based on the "business 101" concept that public companies have to cater to their shareholders. Then again, at this point I'm not sure if your comment about "I don't understand the distinction between public and private companies in this case. It would appear that you don't either." was directed at me or the original post #55.
 
In any event...if anyone here didn't know about the differences between private and public companies, they now have a bit of trivia that's sure to liven up the conversation at any party 

Anderton
 at this point I'm not sure if your comment about "I don't understand the distinction between public and private companies in this case. It would appear that you don't either." was directed at me or the original post #55.
 

Neither, it was in response to post #65. When I post a reply to a thread I try to indicate who the response is for unless I am responding to the most recent post.

X4 on dos!! Wooo hoo!!

> "Navy" BTW is cover-word for "GREY".
 
Let's not beat about the bush here anyway. There is a clear reason why Cakewalk has done this survey. They are trying to find out the weak and the vulnerable so they know who to target with their alien invasion plans. They also want to find a reason not to build my hover car. Yes Cakewalk I know what you are up to. 

Don't know if I am being reasonable, but I really am excited about a new version.  Every time I purchase the update, I have been rewarded with both something pleasantly unexpected, and for the expected, something beyond my expectations. 
 
Here's my two cents for all the off topic, but valuable, thoughts...   I want Cakewalk, the company and all of its employees to be WILDLY successful. When they are excited and know what they are doing counts to most of us, they will continue the flow of great product, because they know they count. Its in our human DNA to be respected, and valued.
 
For Andrew,  thinking about the questions, I felt that your explanation absolutely reflects the content of that set of questions.  Good job. 
 
I do not care so much about the sales channel, or financial delivery vehicle and its approaches - I would like to make sure that my financial security is top priority. I would like to make sure that connection of my production machine to the internet is not required to operate any product - there isn't a virus product in the world that is perfect.  I would like to know the value added between that payment cycle so I can judge for myself if I am being served well by the company.  If its a version license I am buying or some other method, as long as it provides the same results, and does not deter my creativity, so be it.  If I want it bad (or is that good) enough, I won't be bothered much.  I want to take part in a wildly successful music production product. I have a simple test for this - I get to, and stay in, a creative and highly productive work habitat which allows me to write and play music the vast majority of the time.
 
If I could be so bold,  and I might be wrong here, but it seems we might be trying to read something between the lines so to speak.   For me, it causes anxiety.  To me sometimes, and worse, to others.   From a personal historical perspective, its been better to ask 'what are you thinking, and, do mind sharing with me'.  Kind of provides predictable, valuable, practical results, most every time.
 
So - what about those Broncos, eh?    :o)
 
Very best regards,
 
Lance   

dubdisciple
Maybe also throw in random bizarre questions like "How do you feel about squirrel euthanasia? " and see if it spurs threads on whether X4 includes a "die now rodent!" Vst

I don't understand why you think squirrel euthanasia is a bizarre question!
Nor do I find anything random about it.
 
Why not donate to a “Squirrel Rehabilitation VST” and save the world today...
 

LLyons
When they are excited and know what they are doing counts to most of us, they will continue the flow of great product, because they know they count. Its in our human DNA to be respected, and valued.

Cakewalk's "secret weapon" is that the customer base includes most of their employees  They have to make themselves happy with the program.
 

lol!  I'm not getting anywhere near the thing!  

*proud that he actually started a discussion of Varmints and VSTs*

Anderton

paulo

Andrew Rossa [Cakewalk]
 
 
This survey wasn't about a bunch of bean counters trying to maximize profits. It's about us understanding how customers use our software and other products in the market place. Pure market research. And the goal is to help improve SONAR and also make the experience better for customers. 

I remain curious as to why you don't ask all of them ?

Already answered. When you ask a question, consider subscribing to the thread so you can find out if there's been a response.

Erm no actually, the person I asked hasn't answered at all, which was why I asked him again. Somebody who doesn't work for cakewalk posting a link to some gibberish isn't an answer. Thanks for the arrogance.

paulo
 
Erm no actually, the person I asked hasn't answered at all, which was why I asked him again. Somebody who doesn't work for cakewalk posting a link to some gibberish isn't an answer. Thanks for the arrogance.

I don't consider the science of statistics gibberish, so I didn't consider referencing his response as arrogance. And frankly, I didn't look at your post count so thought you might not be aware of subscribing to threads. Besides, people commonly provide answers to questions regardless of whom they're directed to if they feel they have an answer, and I thought Stickman's answer was valid.
 
What his post is referencing is that to obtain a statistically accurate sampling of opinions, there are formulas for how many people you need to ask to have a representative answer. There is a certain inherent margin of error due to limiting the sample; this is why you hear things like "Candidate X is trailing candidate Z by 2%, which is within the margin of error." However, it has been proven time and time again that you can obtain accurate analyses with a relatively compact sample of people. I think Neilsen's ratings involve only a few thousand households, yet advertisers consider them sufficiently accurate that they're willing to commit to spending millions of dollars on advertising based on the results.
 
The advantage of limiting the samples is that the more samples you take, the more time it takes to analyze those samples, especially with surveys that have comment fields (don't know if Cakewalk's did or not...I wasn't asked, either). So at least based on statistical sciences, asking more than the needed number of people is a waste of time - which is likely why Cakewalk didn't ask their entire user base.