John T
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 06:30:40
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Indeed. I'm all for better workers' rights in the supply chain, and I think the client companies buying in stuff from sweatshops are the companies to put pressure on to improve that. So Apple should indeed be criticised for it. But here's the thing; they do actually do some work on this, and they publish their reports on it for anyone to see. It's not enough, and they need to do much more, of course. But absolutely no modern consumer electronics company has clean hands on this, and a lot of businesses benefit from the spotlight not being on them. Fact: if you own a computer at all in 2013, you've supported sweatshop labour.
http://johntatlockaudio.com/Self-build PC // 16GB RAM // i7 3770k @ 3.5 Ghz // Nofan 0dB cooler // ASUS P8-Z77 V Pro motherboard // Intel x-25m SSD System Drive // Seagate RAID Array Audio Drive // Windows 10 64 bit // Sonar Platinum (64 bit) // Sonar VS-700 // M-Audio Keystation Pro 88 // KRK RP-6 Monitors // and a bunch of other stuff
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SuperG
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 07:49:45
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Also, you don't find Macs here and there in studio - you find them in the vast majority of pro recording studios. They are simply the de facto standard. It has nothing to do w/ posing... When you have a studio full of analog equipment and a humongous mixing board, incredible rooms and a collection of mics to die for, you don't have to rely on your computer to impress the customers... Anybody trying to "make a statement" as you put it would probably be using a PC and making commercials for Dell. ;)
So, if I try to strike a pose with my humongous board, all my outboard gear, and my collection of antique neumans, I don't need to strike a pose with my laptop computer? Naw, can't let up like that...
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FCCfirstclass
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 08:18:35
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We have zero apple stuff. I have built my own computers since 1987, except for my wife's two year old laptop, and we have Zen's for our music.
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fwrend
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 10:09:30
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2 iPhones & an iPad here. However, contract on one phone is up in March and the other in December - that will be thend of those. We'll keep the iPad - it's handy. And we'll keep the iPhones for games & stuff for the grandbabies. Updated to the last OS version last week. 2 good but the wifes phone began to drain the battery in less than 15 minutes. Took it by th iStore Sat and felt sick seeing the crowd and lines of people waiting for more Koolaid (insert TM). Was told I had to have a reservation - go to that line. Wait, "it will be an 1 1/2 before we can get you to a tech." Okay, "I'll be back" Go home but had to wait 2 hours to transfer 800 pics to the computer (I hate iTunes!). Oops missed appointment - "now it's a 2 hour wait to have a rep wipe and reload your phone)" I'd rather buy a new phone. Waited 'til Monday when there was only a third of the Koolaid drinkers present. "Wait will be 2 1/2 hours." What? Done with the phones. The Koolaid is sweet but too much of anything will kill you. The good book says "man cannot live on Macs alone." Viva Amiga!
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chuckebaby
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 10:10:04
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i despise the way apple makes you go through them to get anything,that why im a pc.
Windows 8.1 X64 Sonar Platinum x64 Custom built: Asrock z97 1150 - Intel I7 4790k - 16GB corsair DDR3 1600 - PNY SSD 220GBFocusrite Saffire 18I8 - Mackie Control
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sharke
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 11:16:00
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John T I'm curious about this idea that Apple somehow get away with bad business practices that others don't. Because exactly the opposite is true. Pretty much every news report you read about the horrible conditions at Foxxconn refers to them as an Apple manufacturer. But in actual fact, Foxxconn make stuff for everyone. They're close to impossible to avoid if you've got any kind of consumer electronics. I didn't say that the media lets Apple get away with bad business practices. Of course they report it. My point was that despite these reports, Apple's image among the kind of young progressive types who normally speak out against such things wasn't tainted at all. Of course this says more about the general hypocrisy and moral inconsistencies of those who flaunt their ideological colors only when it suits them.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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brconflict
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 11:34:32
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Apple Corp is now one of, if not THE largest single company in the world. Yeah, they can force you to do a lot, and if they remain large as they are, they'll get away with "IT" for as long as they can. What I find interesting, is, for the longest time they were the underdog to Microsoft and the PC market, and people simply found it to be a "culture" or way of life to be different and "cool". Microsoft really did themselves a huge favor by making Windows 7 what it is, and how much more efficient and reliable it is from their longtime stronghold via XP. I personally find Windows 7 much more reliable and stable than the Mac OS, and I can put whatever hardware I want in the machine from any major brand. I'm not biased to Windows or MAC. If Ubuntu were further along, it could be a real contender. Unfortunately, Open-source has the drawback of anarchist-type development rules (relatively-speaking), which will taint the Open-Source reputation for years to come. Consortium methods don't always get the buy-in from everyone. Until then, Windows and Macs both will rule DAW's for years to come. If Dell/Microsoft win over Apple fans, I think they'll crap in their own pudding soon enough. They've done it before and are VERY GOOD at ruining their own reputation.
Brian Sonar Platinum, Steinberg Wavelab Pro 9, MOTU 24CoreIO w/ low-slew OP-AMP mods and BLA external clock, True P8, Audient ASP008, API 512c, Chandler Germ500, Summit 2ba-221, GAP Pre-73, Peluso 22251, Peluso 2247LE, Mackie HR824, Polk Audio SRS-SDA 2.3tl w/upgraded Soniccraft crossovers and Goertz cables, powered by Pass-X350. All wiring Star-Quad XLR or Monster Cable. Power by Monster Power Signature AVS2000 voltage stabilizer and Signature Pro Power 5100 PowerCenter on a 20A isolation shielded circuit.
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sharke
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 11:34:34
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dubdisciple it's the inevitable backlash. Apple bashers have becomes as unreasonably irrational as the cult of apple worship. As you have stated , Apple is no more guilty of exploitative business practices than anyone else. Doesn't make it any more or less right, but illustrates the perspective one will look at these issues from is highly based on pre-conceived notions and prone to selective outrage. Nobody here is claiming that Apple is more guilty than anyone else when it comes to dicey business practices. The point was about the reaction of a certain demographic to such practices. If the stories were about workers at Microsoft suppliers being worked into suicide or burning their hands on corrosive chemicals used to make screens, the reaction would be a lot different. I live and work in New York city among the kind of "progressive" types who talk about this kind of stuff all the time. The outrage at Walmart after the Bangladesh fire was huge, and it just made them even more determined to oppose any idea of Walmart moving into NYC. Then there was the revelation that the CEO of trendy Whole Foods is a free market capitalist who opposes Obamacare. The outrage was pretty intense and there were calls to boycott WF. But only because they don't wear the WF brand like a badge of honor, and they can just go down the road to Trader Joe's, which is now seen as way hipper than the corporate Whole Foods. I just don't recall any such kind of political outrage at Apple. I'm not "bashing Apple" at all. I'm just questioning the motives of a certain slice of their demographic. But at the end of the day, they can buy whatever they want and boycott whatever they want.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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John T
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 11:45:40
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You know, you couldn't have a better illustration of the jerkoff attitude that underlies this stuff than fwrend's stuff above suggesting everyone else in the store apart from him is a "kool aid drinker". Funny how he's in the same store with same products, but he's somehow smarter than everyone else. I'll tell you what runs it a close second though, and that's Sharke's claim to know for a fact that people en masse are indulging in some kind of political hypocrisy over Apple. Jaysus. Get over yourselves, chaps.
http://johntatlockaudio.com/Self-build PC // 16GB RAM // i7 3770k @ 3.5 Ghz // Nofan 0dB cooler // ASUS P8-Z77 V Pro motherboard // Intel x-25m SSD System Drive // Seagate RAID Array Audio Drive // Windows 10 64 bit // Sonar Platinum (64 bit) // Sonar VS-700 // M-Audio Keystation Pro 88 // KRK RP-6 Monitors // and a bunch of other stuff
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John T
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 11:47:05
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I mean, if you work with some actual real-life berks who actually do this, go and take it up with them. How many people are you talking about here? Four? Five? Ten?
http://johntatlockaudio.com/Self-build PC // 16GB RAM // i7 3770k @ 3.5 Ghz // Nofan 0dB cooler // ASUS P8-Z77 V Pro motherboard // Intel x-25m SSD System Drive // Seagate RAID Array Audio Drive // Windows 10 64 bit // Sonar Platinum (64 bit) // Sonar VS-700 // M-Audio Keystation Pro 88 // KRK RP-6 Monitors // and a bunch of other stuff
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sharke
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:00:20
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John T You know, you couldn't have a better illustration of the jerkoff attitude that underlies this stuff than fwrend's stuff above suggesting everyone else in the store apart from him is a "kool aid drinker". Funny how he's in the same store with same products, but he's somehow smarter than everyone else. I'll tell you what runs it a close second though, and that's Sharke's claim to know for a fact that people en masse are indulging in some kind of political hypocrisy over Apple. Jaysus. Get over yourselves, chaps. There is no better illustration of a "jerkoff attitude" then calling someone else a jerkoff without actually addressing their arguments. I think I made a fair point. Apple remained a "hip" brand all throughout the scandal of people being worked into suicide to make their parts.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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sharke
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:01:29
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John T I mean, if you work with some actual real-life berks who actually do this, go and take it up with them. How many people are you talking about here? Four? Five? Ten? I have taken it up with people, on multiple occasions. I either get crickets or swift evasions.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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dubdisciple
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:07:21
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I think John T is spot on. If all of us held ourselves to the absolute moral standard that seems to appear whenever a particular company is the designated bad guy of the moment, we would buy nothing but handcrafted goods made from local certified labor using nothing but parts and raw materials somehow guaranteed to be free from exploitative practices. All of us to some degree or another is a "kool aid drinker", we just exercise a form of doublethink (yes, I'm an Orwell fan) that tells us that our thoughts are simply "the facts" as compared to the other guys who are clearly "drinking the kool aid".
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dubdisciple
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:09:24
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btw, i meant spot on as far as the whole "smarter than the rest" portion. The whole jerkoff thing was mostly ignored by me.
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dubdisciple
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:16:39
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sharke, it is my opinion that "hip brands" are rarely affected by such things no matter what the demographic of the crowd that makes them hip. Regardless of Apple's practices they will remain a hip brand until they are no longer hip. It certainly won't change due to practices that are common among large companies. It's very similar to how we treat celebrities. I could list for days celebrities who have done horrible things but seemingly got a pass. Case in point, Kobe Bryant may have raped a woman and at the least he cheated on his wife. If he had been nobody he would have likely at least went on trial for rape and public opinion would likely be mostly against him. Since he is a huge star, the alleged victim got death threats and people who do not know him still defend him relentlessly. His jersey sales are always in the top 10 and he earns well over 40 million a year in endorsements.
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sharke
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:16:53
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dubdisciple I think John T is spot on. If all of us held ourselves to the absolute moral standard that seems to appear whenever a particular company is the designated bad guy of the moment, we would buy nothing but handcrafted goods made from local certified labor using nothing but parts and raw materials somehow guaranteed to be free from exploitative practices. All of us to some degree or another is a "kool aid drinker", we just exercise a form of doublethink (yes, I'm an Orwell fan) that tells us that our thoughts are simply "the facts" as compared to the other guys who are clearly "drinking the kool aid". I totally agree, my point was that the kind of people who think we should boycott such companies, remained largely silent when the same focus was put on Apple.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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dubdisciple
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:23:00
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sharke, I agree with you in principal. I just think humans are naturally hypocritical when it comes to such things. You could easily Apple for damn near any product if you dig deep enough into it's practices. I'm sure just like most of us rationalize or go the route of willful ignorance, Apple owners find a way to reconcile their lack of action. It's like reading the ingredients on food. If you bother to do so, you are going to be really disgusted and face the dilemma of eating right through your disgust or finding a way to put it out of your mind. I have met people who simply cannot ignore the fact that most of what we consume is likely contributing to the suffering of others and the [painful reality of that thought makes them borderline insane.
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SuperG
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:25:42
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sharke John T I'm curious about this idea that Apple somehow get away with bad business practices that others don't. Because exactly the opposite is true. Pretty much every news report you read about the horrible conditions at Foxxconn refers to them as an Apple manufacturer. But in actual fact, Foxxconn make stuff for everyone. They're close to impossible to avoid if you've got any kind of consumer electronics. I didn't say that the media lets Apple get away with bad business practices. Of course they report it. My point was that despite these reports, Apple's image among the kind of young progressive types who normally speak out against such things wasn't tainted at all. Of course this says more about the general hypocrisy and moral inconsistencies of those who flaunt their ideological colors only when it suits them. Amen to that, brother. I wouldn't give you a nickel for most who call themselves progressive.. because they ain't. Sorta like most who call themselves libertarians - they ain't either.
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brconflict
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:35:10
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Here's something to be put into perspective: Look at the Volkswagen Beetle. Ferdinand Porche was ordered by Adolf Hitler to built "The people's car", the Volkswagen. He was obviously a notorious tyrannic bad guy to much of the world at the time, but today, the "Beetle" has gained popularity to no end, and is quite sought after. Once it had a bad name, now it has a great name. Same goes with Neumann and Telefunken. We love those mics dearly, yet these were designed for and used by the German Empire in the 1940's and such. So, is it with Apple and Dell (and Microsoft). They do compete, but none of them are as horrid as the Third Reich! In fact, some people (developers) move from one company to another. It's all in the pudding. They learn their lessons (hopefully). If it works and works for you, use it to YOUR advantage. If you "like" one thing or another, that's awesome! We have choices and can change our minds. We do live in a greater time, I think.
Brian Sonar Platinum, Steinberg Wavelab Pro 9, MOTU 24CoreIO w/ low-slew OP-AMP mods and BLA external clock, True P8, Audient ASP008, API 512c, Chandler Germ500, Summit 2ba-221, GAP Pre-73, Peluso 22251, Peluso 2247LE, Mackie HR824, Polk Audio SRS-SDA 2.3tl w/upgraded Soniccraft crossovers and Goertz cables, powered by Pass-X350. All wiring Star-Quad XLR or Monster Cable. Power by Monster Power Signature AVS2000 voltage stabilizer and Signature Pro Power 5100 PowerCenter on a 20A isolation shielded circuit.
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dubdisciple
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:35:17
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political labels are funny. Most people I know pick the label they think sounds good, but typically violate the ever shifting core tenants of said position all the time. My ultra liberal tree hugging friend had no trouble finding an exception to her opposition to the death penalty for a particular child murderer. My former Glen Beck loving, tea partying boss is suddenly warming to aspects of Obamacare after receiving a huge medical bill. The massive levels of hypocrisy it takes to attempt 100% adherence to most ideologies is most likely to lead to eventual cognitive dissonance.
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dubdisciple
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 12:38:21
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I think it's awesome we live in a world where a Jewish liberal can zip about town in a Beetle on their way to the studio to use steinberg products!
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SuperG
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 13:13:40
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dubdisciple political labels are funny. Most people I know pick the label they think sounds good, but typically violate the ever shifting core tenants of said position all the time. My ultra liberal tree hugging friend had no trouble finding an exception to her opposition to the death penalty for a particular child murderer. My former Glen Beck loving, tea partying boss is suddenly warming to aspects of Obamacare after receiving a huge medical bill. The massive levels of hypocrisy it takes to attempt 100% adherence to most ideologies is most likely to lead to eventual cognitive dissonance. Methinks the right is seriously reconsidering the TP, I mean, sure they're reliable, but everybody else finds them distasteful, regular conservatives included. Obama's is policy-wise somewhere to the right of Reagan, and what to do? Be oppositional for opposition's sake? That won't work... 2016 is going to be hella interesting for both parties!
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dubdisciple
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 13:35:12
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indeed it will, but I'm hoping to be too busy creating beautiful things to get caught up in the drama. On a completely different tangent, I really miss the Amiga OS. It was light years ahead of both Mac and PC at the time. I think both Commodore and Atari had better foresight when it came to the future of music production. unfortunately they both lost the OS wars.
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sharke
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 13:43:59
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SuperG dubdisciple political labels are funny. Most people I know pick the label they think sounds good, but typically violate the ever shifting core tenants of said position all the time. My ultra liberal tree hugging friend had no trouble finding an exception to her opposition to the death penalty for a particular child murderer. My former Glen Beck loving, tea partying boss is suddenly warming to aspects of Obamacare after receiving a huge medical bill. The massive levels of hypocrisy it takes to attempt 100% adherence to most ideologies is most likely to lead to eventual cognitive dissonance. Methinks the right is seriously reconsidering the TP, I mean, sure they're reliable, but everybody else finds them distasteful, regular conservatives included. Obama's is policy-wise somewhere to the right of Reagan, and what to do? Be oppositional for opposition's sake? That won't work... 2016 is going to be hella interesting for both parties! I don't find the TP "distasteful" at all. In fact in many respects they were very similar to Occupy Wall St, only without the Marxist BS, fighting with police, smelly shanty towns, rapes, murders etc. Of course the media did their best to portray them all as racist Christians who want to throw poor people onto a large bonfire etc.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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sharke
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 13:45:16
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dubdisciple indeed it will, but I'm hoping to be too busy creating beautiful things to get caught up in the drama. On a completely different tangent, I really miss the Amiga OS. It was light years ahead of both Mac and PC at the time. I think both Commodore and Atari had better foresight when it came to the future of music production. unfortunately they both lost the OS wars. I remember as recently as the late 90's, there was still buzz in the Amiga world about a new OS that was going to blow Windows out of the water and become the new standard. Can't remember the name of it, but of course it never came to anything. I still have an Amiga somewhere back home. I made lots of music on it with OctaMED.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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dubdisciple
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 14:02:22
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The tea party, like occupy wall street, have nobody but their own members to blame. We live in a world with more media outlets than ever and it's a given that everything is sensationalized and biased. Knowing that,it is more important than ever to weed out the nutjobs that will hog the spotlight and make dumb statements and actions. I have met thoughtful TP folks and unfortunately I have met the racist stereotypical ones too. More reason to focus on other things than politics. In fact, I am sure this thread will get closed if we don't stear it back towards music. lol
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dubdisciple
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 14:02:53
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sharke
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 14:16:30
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dubdisciple The tea party, like occupy wall street, have nobody but their own members to blame. We live in a world with more media outlets than ever and it's a given that everything is sensationalized and biased. Knowing that,it is more important than ever to weed out the nutjobs that will hog the spotlight and make dumb statements and actions. I have met thoughtful TP folks and unfortunately I have met the racist stereotypical ones too. More reason to focus on other things than politics. In fact, I am sure this thread will get closed if we don't stear it back towards music. lol Of course there's nutjobs in every political movement. But I've also seen videos of Tea Party events in which lone racist nutjobs were quickly shouted down and told to leave. I did spend some time wandering around the OWS camp in New York when that was at full swing, and it just seemed like nut jobs were ten a penny there. Some of them very openly antisemitic, and there was a lot of talk about violent revolution. I'd been told that it was a totally unpartisan movement that was neither left nor right, but the only literature I saw passed around was of the old school Marxist/socialist/open borders element. I also noticed that the media made an attempt to focus on the nutjob element of the Tea Party, while playing down the same element in OWS.
JamesWindows 10, Sonar SPlat (64-bit), Intel i7-4930K, 32GB RAM, RME Babyface, AKAI MPK Mini, Roland A-800 Pro, Focusrite VRM Box, Komplete 10 Ultimate, 2012 American Telecaster!
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WDI
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 14:28:27
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Obama and I just got watching The Doors Live At The Bowl 68 bought on itunes using my iPod connected to tv. Sounded/looked good but Doors are actually pretty boring live, at least in this concert. We enjoyed Hendrix at Berkeley and Woodstock better. Hendrix at Berkely was great. Still amazes me how this stuff works regardless if it's apple or some other brand. My devices are apple and were gifts. I didnt ask for them. But they work good and I'm happy. Hope apple brings some of thier sweat shops to US so we can have some jobs. I read some where that the me Mac pros were supposed to be assembled in the US. Anyways, I think all these stereo types mentioned above are about as valid as any stereo type. Usually it's just someone bitter about something totally unrelated and a lot of hot air.
Sonar 7 PE Windows XP Pofessional (SP3) MSI K8N Neo4-F AMD Athlon 64 3500+ 2 GB PC 3200 Ram RME Fireface 800 Edirol FA-66 CM Labs MotorMix Old stuff: ARJO
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Re:Why Apple users have switched to Dell/Windows! Will DAWs be next?
2013/02/07 14:35:38
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Oh, and for the record, as if it matters or anyone cares, I do all my video editing on my friends win7 64 machine that I built for him. Works great. Unfortunately my xp machine can't handle hd video.
Sonar 7 PE Windows XP Pofessional (SP3) MSI K8N Neo4-F AMD Athlon 64 3500+ 2 GB PC 3200 Ram RME Fireface 800 Edirol FA-66 CM Labs MotorMix Old stuff: ARJO
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