Helpful ReplySonar Platinum - Being retired soon ???

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...wicked
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Re: Sonar Platinum - Being retired soon ??? 2016/06/03 11:09:33 (permalink) ☄ Helpfulby Ham N Egz 2016/06/08 13:17:06
Geezuz, can we can someone to start locking all these threads? There's no fewer than FIVE "wah wah wah, I'm dubious about Cake's motives" threads going on right now. 

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#91
letyourlightshine
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Re: Sonar Platinum - Being retired soon ??? 2016/06/03 11:13:18 (permalink)
Anderton
joden
I would appreciate them not trying to be so "buddy-buddy" about it, as if all of us (users) and all of them were somehow part of one big "family" all looking out for each other.



So you want us to lie. Duly noted. 
 
You are certainly free to exempt yourself from being part of a family where everyone looks out for each other. Those who do feel like part of a family will continue to do so. 
 
Cakewalk is tiny part of Gibson. Cakewalk could fall off the earth tomorrow and it wouldn't make one iota of difference to Gibson Brands, except after the people at corporate eventually realized that it had fallen off the earth, it would make life easier because it would be one less division to track. Anyone who thinks that the profit motive was Gibson's reason for acquiring Cakewalk knows absolutely nothing about business. Even if Cakewalk was the biggest software company in the music industry its contribution to Gibson Brands' bottom line would still be negligible.
 
This is me speaking - not Cakewalk, not Gibson - but it's incredibly sad that people are so cynical they can't accept that a company truly believes that the only pathway to true success is to have happy customers. To think that Gibson and Cakewalk are simply out to "get" their users flies in the face of everything that's happened since X3 was introduced.
 
And I'm not even going to get into how much good Gibson has brought to the world through the Gibson Foundation, which does charitable work around the world and whose administrative costs are borne completely by Gibson, not the Foundation. When you buy something from Gibson Brands you are buying clean water for African children, helping cancer victims, those fighting muscular dystrophy, the blind, MusiCares, and a whole lot more...all because Gibson's CEO thinks it's important to give back. And he won't even talk it up because he's doing it to give back, not get credit. He might even chastise me for this rant if he sees it.
 
Some people do give a damn.
 
 
 


You are right on though !Im glad you spoke your mind
#92
John T
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Re: Sonar Platinum - Being retired soon ??? 2016/06/03 11:13:20 (permalink)
I dunno about locking, but most of this stuff probably belongs in the store forum.

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azslow3
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Re: Sonar Platinum - Being retired soon ??? 2016/06/03 11:39:06 (permalink) ☄ Helpfulby Bristol_Jonesey 2016/06/03 14:34:31
I propose to make a Forum Future request, we need two special boards:
1) "For Crystall Ball users only..." with the first post "something is coming... I see it!",
2) and "Conspiracy theory" with the first post "The real third announcement: Cakewalk has signed a pact with Evil to fight with users!"
 
Then we can sort all posts from all these threads between these two boards

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soens
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Re: Sonar Platinum - Being retired soon ??? 2016/06/03 20:30:57 (permalink)
Why does everyone feel they have to even reply? One reply with the word "No!" should suffice.
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Andrew Rossa
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Re: Sonar Platinum - Being retired soon ??? 2016/06/03 21:50:25 (permalink) ☄ Helpfulby Casper242 2016/06/08 06:07:46
superdan54
bapu
superdan54
Well in one sense I think the OP is correct. Platinum as we know it now, is already being retired. And by that I mean that the tiered system where we pay more per year to get more extras (synths, fx & tools) is going by the wayside. The lifetime updates pretty clearly stated that only core features will be included in free monthly updates. 


What you have failed to recognize, IMO, is that CW staffers have CLEARLY stated here in this forum that the annual plan we know today is NOT going away. They have simply added a $99 lifetime updates plan for those Platinum users that bought in Jan 2015 and purchased a renewal in 2016. They also have a $199 for Platinum users who just bought in either in 2016 or just now. Added bonus anyone wanting to upgrade to lifetime Platinum (from Artist or Pro) can do so for the upgrade cost + $199. All of those life time update options go away on August 31. 
 
The annual Platinum with all bells and whistles is NOT going away. Any Platinum user can opt stay that way. No gun to anyone's head.




I know they have said that SONAR will still be available as an annual plan, but have they said that all three SONAR flavors will be available? If so, that could really get confusing. You'd have one subset of Platinum owners who would be getting Platinum only features automatically, and another set of Platinum owners who wouldn't, since the lifetime membership only includes Core features.


All Platinum owners get the same updates and features. If you are an active member, the updates will be the same as the lifetime. Only difference is lifetime means you get all future updates to SONAR. Artist and Professional are still under membership and lifetime updates are exclusive to Platinum.
 
 
#96
Andrew Rossa
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Re: Sonar Platinum - Being retired soon ??? 2016/06/03 21:54:36 (permalink) ☄ Helpfulby Starise 2016/06/04 14:56:39
Tripecac
Please correct me if I have these dates wrong:
 
Sonar X3 was launched in September 2013.  Its last update (X3e) was March 2014.  Therefore, its "lifetime" support (in terms of updates) was effectively 6 months.
 
Sonar X2 was launched in September 2012, and last updated in March 2013 (again, 6 months).
 
Sonar X1 was launched in December 2010, and last updated February 2012 (14 months).
 
The entire "X" series lasted from December 2010 to March 2014, which was 3 years 3 months.
 
Sonar Platinum was released in January 2015.  After about 1 year 5 months Cakewalk [apparently] realized they weren't making enough money from the subscription model, so are going back to the "lifetime updates" model.  Apparently.
 
To calculate whether the $199 "lifetime deal" is worth it, we need to estimate how many more months or years Sonar Platinum will be actively developed/maintained.  It if only lasts as long as X did, then we have less than 2 years left, so $199 is not worth it (compared to $99 per year, especially for those of us who have a lot of time left on our current subscription).  I guess we just have to cross our fingers that Platinum lasts [significantly] longer than X did.
 
Of course, it would be very frustrating if we pay for Platinum's "lifetime" updates now, and then a year or two from now, Cakewalk retires Sonar Platinum and instead releases a new product (which doesn't count as an "update" and therefore requires us to pay all over again). 
 
Or. what if Cakewalk starts deliberately packaging updates with paid add-ons?  "Sorry, but to get that Piano Roll bug fixed, you have to buy the new version of Dimension Pro."  Or even "If you don't like the current piano roll, then buy our new Advanced Piano Roll plugin, for only $19.99".  In other words, micropayments.
 
What are Cakewalk's options?  Can they really afford to give us free updates every year, for 5, 10, 15, 20 years?  With no requirement for us to ever pay them again?  Hmm...
 
Until now, Cakewalk has gotten about $100 a year from me, just on Sonar upgrades.  Something tells me it's EXTREMELY unlikely that they will accept 2 years' advance payment and in return enslave themselves to us for the rest of their (and our) natural lives.
 
So how will they survive, as a company?  Will they resort to ads, embedded in parts of the Sonar UI?
 
What road will Cakewalk take?  And when?
 
What is Sonar Platinum's life expectancy?

Any guesses?


Let me just squash this right now. There's no plan to retire SONAR Platinum. There's no plan to change the name and do a bait and switch. We've been in business for over 30 years and we try to do the right thing by customers. We still plan on making other products as well. We have been doing that for almost 30 years as well. SONAR is still very important to us which is why we are even more focused on making it better. 
#97
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Re: Sonar Platinum - Being retired soon ??? 2016/06/03 22:49:19 (permalink) ☄ Helpfulby dwardzala 2016/06/03 23:11:08
Andrew Rossa [Cakewalk]
Tripecac
Please correct me if I have these dates wrong:
 
Sonar X3 was launched in September 2013.  Its last update (X3e) was March 2014.  Therefore, its "lifetime" support (in terms of updates) was effectively 6 months.
 
Sonar X2 was launched in September 2012, and last updated in March 2013 (again, 6 months).
 
Sonar X1 was launched in December 2010, and last updated February 2012 (14 months).
 
The entire "X" series lasted from December 2010 to March 2014, which was 3 years 3 months.
 
Sonar Platinum was released in January 2015.  After about 1 year 5 months Cakewalk [apparently] realized they weren't making enough money from the subscription model, so are going back to the "lifetime updates" model.  Apparently.
 
To calculate whether the $199 "lifetime deal" is worth it, we need to estimate how many more months or years Sonar Platinum will be actively developed/maintained.  It if only lasts as long as X did, then we have less than 2 years left, so $199 is not worth it (compared to $99 per year, especially for those of us who have a lot of time left on our current subscription).  I guess we just have to cross our fingers that Platinum lasts [significantly] longer than X did.
 
Of course, it would be very frustrating if we pay for Platinum's "lifetime" updates now, and then a year or two from now, Cakewalk retires Sonar Platinum and instead releases a new product (which doesn't count as an "update" and therefore requires us to pay all over again). 
 
Or. what if Cakewalk starts deliberately packaging updates with paid add-ons?  "Sorry, but to get that Piano Roll bug fixed, you have to buy the new version of Dimension Pro."  Or even "If you don't like the current piano roll, then buy our new Advanced Piano Roll plugin, for only $19.99".  In other words, micropayments.
 
What are Cakewalk's options?  Can they really afford to give us free updates every year, for 5, 10, 15, 20 years?  With no requirement for us to ever pay them again?  Hmm...
 
Until now, Cakewalk has gotten about $100 a year from me, just on Sonar upgrades.  Something tells me it's EXTREMELY unlikely that they will accept 2 years' advance payment and in return enslave themselves to us for the rest of their (and our) natural lives.
 
So how will they survive, as a company?  Will they resort to ads, embedded in parts of the Sonar UI?
 
What road will Cakewalk take?  And when?
 
What is Sonar Platinum's life expectancy?

Any guesses?


Let me just squash this right now. There's no plan to retire SONAR Platinum. There's no plan to change the name and do a bait and switch. We've been in business for over 30 years and we try to do the right thing by customers. We still plan on making other products as well. We have been doing that for almost 30 years as well. SONAR is still very important to us which is why we are even more focused on making it better. 




Andrew, you could say this 1,000 times in 1,000 different threads, and then some people would start posting "Why does Andrew keep telling us that SONAR is very important to Cakewalk and not going away? He would not be doing this if there wasn't something to cover up!"
 
Just sayin.' Go to the "January 2015" drawer in your office's file cabinet, and put these kinds of posts in the same file folders as "Cakewalk will never deliver monthly updates," "Cakewalk has no incentive to deliver any monthly updates now that they have our membership money," and "Cakewalk will be out of business within one year of being acquired by Gibson."

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#98
exitthelemming
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Re: Sonar Platinum - Being retired soon ??? 2016/06/03 23:34:31 (permalink)
dcumpian
abacab
One word: Adobe ...
 
Words cannot express what I really think about their Monthly/Annual plan for the "Creative Cloud". It is an all you eat buffet of all their creative applications, from Photoshop and Illustrator, to their web & publishing tools. You can download and use them all, similar to CCC.  They are an "industry standard" for graphics professionals, so many depend on them for the tools of their trade.
 
Their monthly pricing for all that sounds great at first look.  But there's a catch. Stop paying and your software stops working.



Yep. I like that model so much that I forked out $299 for Capture One.
 
Dan




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#99
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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 01:05:04 (permalink)
Anderton
Andrew, you could say this 1,000 times in 1,000 different threads, and then some people would start posting "Why does Andrew keep telling us that SONAR is very important to Cakewalk and not going away? He would not be doing this if there wasn't something to cover up!"
 
Just sayin.' Go to the "January 2015" drawer in your office's file cabinet, and put these kinds of posts in the same file folders as "Cakewalk will never deliver monthly updates," "Cakewalk has no incentive to deliver any monthly updates now that they have our membership money," and "Cakewalk will be out of business within one year of being acquired by Gibson."



This may be true Craig, and I understand your frustration, but I have to say the details of the lifetime deal have taken a while to be clarified. It is not just the tin foil hat brigade that have had questions; it is also some very loyal users including forum hosts. It is much easier to accept change when you have all of the information. The  'pre huge, no, big announcement announcements' fuelling speculation did not help the process.

Bruce.
 
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Russ.15
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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 01:46:36 (permalink)
quest4success
I bought Fruity Loops in 1995, or sometime around there, with Lifetime Updates.  Splat  is my primary DAW but I just updated, for free,  to Fl Studio 12.  Image-line is still making money and developing their software.  Customers are happy and the product keeps getting better.  Stop the HATING and let Cakewalk handle their business.  Just my $.02. 




Just what I was thinking. CW certainly isn't the first company to try this model; Image-Line has been offering free updates to FL Studio for years. With the potential new customers from the Apple version, I'm not too worried about CW's future prospects.
...wicked
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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 02:06:15 (permalink)
Anderton
 
Andrew, you could say this 1,000 times in 1,000 different threads, and then some people would start posting "Why does Andrew keep telling us that SONAR is very important to Cakewalk and not going away? He would not be doing this if there wasn't something to cover up!"
 
Just sayin.' Go to the "January 2015" drawer in your office's file cabinet, and put these kinds of posts in the same file folders as "Cakewalk will never deliver monthly updates," "Cakewalk has no incentive to deliver any monthly updates now that they have our membership money," and "Cakewalk will be out of business within one year of being acquired by Gibson."




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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 02:32:06 (permalink)
tenfoot
Anderton
Andrew, you could say this 1,000 times in 1,000 different threads, and then some people would start posting "Why does Andrew keep telling us that SONAR is very important to Cakewalk and not going away? He would not be doing this if there wasn't something to cover up!"
 
Just sayin.' Go to the "January 2015" drawer in your office's file cabinet, and put these kinds of posts in the same file folders as "Cakewalk will never deliver monthly updates," "Cakewalk has no incentive to deliver any monthly updates now that they have our membership money," and "Cakewalk will be out of business within one year of being acquired by Gibson."



This may be true Craig, and I understand your frustration, but I have to say the details of the lifetime deal have taken a while to be clarified. It is not just the tin foil hat brigade that have had questions; it is also some very loyal users including forum hosts. It is much easier to accept change when you have all of the information. The  'pre huge, no, big announcement announcements' fuelling speculation did not help the process.




Making assumptions that Cakewalk is going to dump SONAR in a couple of years to get people to pay for updates all over again is NOT a detail that needs to be clarified. It flies in the face of everything that has been stated clearly and emphatically by CW in multiple threads. Andrew stated it once again, clearly and emphatically. That is what I responded to, and that is what is frustrating - not some "detail."
 
CW is saying essentially the same thing FL Studio did about their free updates, but I don't recall people speculating that FL Studio was going to be pulling some kind of giant con. It's insulting, especially given how the previous "gloom and doom" speculations to which I referred were so spectacularly wrong.

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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 04:26:50 (permalink)
Anderton
tenfoot
Anderton
Andrew, you could say this 1,000 times in 1,000 different threads, and then some people would start posting "Why does Andrew keep telling us that SONAR is very important to Cakewalk and not going away? He would not be doing this if there wasn't something to cover up!"
 
Just sayin.' Go to the "January 2015" drawer in your office's file cabinet, and put these kinds of posts in the same file folders as "Cakewalk will never deliver monthly updates," "Cakewalk has no incentive to deliver any monthly updates now that they have our membership money," and "Cakewalk will be out of business within one year of being acquired by Gibson."



This may be true Craig, and I understand your frustration, but I have to say the details of the lifetime deal have taken a while to be clarified. It is not just the tin foil hat brigade that have had questions; it is also some very loyal users including forum hosts. It is much easier to accept change when you have all of the information. The  'pre huge, no, big announcement announcements' fuelling speculation did not help the process.




Making assumptions that Cakewalk is going to dump SONAR in a couple of years to get people to pay for updates all over again is NOT a detail that needs to be clarified. It flies in the face of everything that has been stated clearly and emphatically by CW in multiple threads. Andrew stated it once again, clearly and emphatically. That is what I responded to, and that is what is frustrating - not some "detail."
 
CW is saying essentially the same thing FL Studio did about their free updates, but I don't recall people speculating that FL Studio was going to be pulling some kind of giant con. It's insulting, especially given how the previous "gloom and doom" speculations to which I referred were so spectacularly wrong.


Apologies Craig - you are absolutely right.  I lost track of the thread title and OP, and out of context your response struck me as uncharacteristically myopic. My bad:(

Bruce.
 
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Tripecac
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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 12:31:00 (permalink)
Perhaps the reason why this and the other similar topics were created, is because of these factors:
 
1) When I read Cakewalk's hype about "big changes in June" the thing I kept thinking about was: reboot.  In other words, Sonar as we know it would be replaced with something else.  Just like Pro Audio was replaced with Sonar, and then Sonar 8.5.3 was replaced with Sonar X1, and then X3 was replaced with the subscription version.  For days/weeks this is what I thought would happen.  I was actually looking forward to a reboot, not for any UI changes (meh), but because a rewrite of low-level Sonar code might finally fix the bugs I've been fighting!
 
2) The June announcement did not promise a new version of Sonar, but instead a new pricing scheme and Mac support.  This was a let down, because not only do I prefer the more Windows-y 8.5.3 versions, but also there was no promise of a reboot which would increase the chances of fixing the existing bugs.  Not only that, but since the developers would be focusing on Mac, there would be even less development time for Windows bug fixes.  It is only natural for development priority to favor getting new users (and their money) rather than perfecting things for existing users (whose money you already have).  The assumptions I'm making here are based on 25+ years experience as a software developer.
 
3) The price of the lifetime subscription is abnormally close to the price of a single year subscription.  I was expecting lifetime subscription to cost $1,000 or at least $500 (based on other companies' lifetime subscription pricing).  But $199 is surprisingly low.  And then I read that other people were getting it for only $99.  This aggressively low pricing immediately raised "too good to be true" alarm bells.  These alarm bells, combined with my previous thoughts of a reboot, naturally made me wonder: what if the reboot will happen as soon as Cakewalk uses up all the lifetime subscription money, and in such a way that we are somehow forced to start paying again? Or, even worse, what if the "desperately" low pricing of the lifetime subscription indicated that Cakewalk was in danger of going out of business?
 
 
To me, this was a very natural line of thinking.  Go ahead and call it tinfoil hat.  Call it mean-spirited.  Call it trolling.  Call it ignorant.  Call it whatever you like.  I don't care.  The fact is, that is how my train of thought went.  And I'm sure I'm not the only long-time Sonar user who, hoping for bug fixes, interpreted the "we need money now" announcement skeptically/pessimistically.
 

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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 12:37:12 (permalink) ☄ Helpfulby Ham N Egz 2016/06/08 13:20:05
Tripecac
  I don't care.

I don't either. Hopefully this discussion will not continue for the lifetime of SONAR Platinum.
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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 13:45:10 (permalink)
Hopefully this discussion will not continue for the lifetime of SONAR Platinum.

 
If you want the topic to die, then why did you just post to it, thus bouncing it back to the top?
 
I agree that this topic is not full to trawl through, given all the finger-shaking, finger-pointing, and accusations of irrational behaviour (with all the precision of finger-painting).
 
If you re-read the initial post, you will see that it actually started logically and analytically, as a reaction to Cakewalk's pre-June hype and subsequent announcement.  The post was fueled, perhaps, by ongoing frustration over Cakewalk's inability (or unwillingness) to fix bugs that have been repeatedly reported, but was questioning rather than plaintive.
 
All of the last-word wisecracks and insults and troll-y emoting and antagonism in this thread... well, those are uninvited elements that other people brought into it.  Apparently, some people in this forum CANNOT RESIST posting their snappy one-liners. 
 
I asked my daughters the other day who their favourite Simpsons characters were.  One of them chose Lisa.  One chose Bart.  Sometimes this forum seems like a small handful of Lisas surrounded by a sea of Barts (and the occasional Nelson, Comic Book Guy, or hapless Ralph).
 
I definitely empathise with Lisa, forever trying to get a rational (if possibly alarmist) word in edgewise, having to wade through a sea of puerile and dogmatic noise to get at some actual answers. 
 
Well, that's the Internet for ya... Springfield, USA. 
 
Cheers.
post edited by Tripecac - 2016/06/04 14:37:16

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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 14:02:53 (permalink)
Anderton
[ especially given how the previous "gloom and doom" speculations to which I referred were so spectacularly wrong.




I didn't realize there were this many Blues artists that used Sonar.

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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 14:46:17 (permalink)
This really is like a big family...the kids are all cranky and it's that time of month for mom. :)
 
If I over analyze this any more than it has been already I'll need a shrink. For gosh sakes you get lifetime upgrades until August. If you don't stop going round' you'll miss the window.

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joden
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Re: Sonar Platinum - Being retired soon ??? 2016/06/04 15:54:34 (permalink) ☄ Helpfulby Starise 2016/06/04 17:22:34
Andrew Rossa [Cakewalk]
.......................................
Let me just squash this right now. There's no plan to retire SONAR Platinum. There's no plan to change the name and do a bait and switch. We've been in business for over 30 years and we try to do the right thing by customers. We still plan on making other products as well. We have been doing that for almost 30 years as well. SONAR is still very important to us which is why we are even more focused on making it better. 




 
Cool, that's good enough for me...Consider previous comments in this thread null! And I stand admonished hahaha!
It is appreciated that you took the time to make this unequivocal statement Andrew, and I accept 100% it at face value!
 
Thanks
abacab
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Re: Sonar Platinum - Being retired soon ??? 2016/06/07 00:23:27 (permalink)

Q-Who invented ransomware?: A- Adobe


Yup!

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vmw
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Re: Sonar Platinum - Being retired soon ??? 2016/06/08 02:39:58 (permalink)
It seems amazing to me that people talk about what Cakewalk will do as in honouring a commitment they have made. The problem is cake will do what their owners tell them to do in order to make a profit - it's called capitalism. Does anyone remember buying into Project 5 by cake, after a couple of versions they dumped it. Then there was the full page ads some years ago in Future Music where one of the highlighted selling points was the staff view (all hype) - the ad did disappear quickly.
This is just normal business in the software world of truth, hype and vapour-ware. Such as, how well will German company MAGIX treat Sony Vegas Pro users now that they have acquired most of Sony Creative Software assets. We have seen Cakewalk change owners twice in recent times, ultimately where and what happens to Sonar is going to be decided on its ability to make a profit for the owners.
Enjoy what they offer now and keep your fingers crossed the long term strategy comes to fruition. 
abacab
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Re: Sonar Platinum - Being retired soon ??? 2016/06/08 09:01:37 (permalink)
This ...
 
Anderton
 
Cakewalk is tiny part of Gibson. Cakewalk could fall off the earth tomorrow and it wouldn't make one iota of difference to Gibson Brands, except after the people at corporate eventually realized that it had fallen off the earth, it would make life easier because it would be one less division to track. Anyone who thinks that the profit motive was Gibson's reason for acquiring Cakewalk knows absolutely nothing about business. Even if Cakewalk was the biggest software company in the music industry its contribution to Gibson Brands' bottom line would still be negligible.
 
This is me speaking - not Cakewalk, not Gibson - but it's incredibly sad that people are so cynical they can't accept that a company truly believes that the only pathway to true success is to have happy customers. To think that Gibson and Cakewalk are simply out to "get" their users flies in the face of everything that's happened since X3 was introduced.
 
And I'm not even going to get into how much good Gibson has brought to the world through the Gibson Foundation, which does charitable work around the world and whose administrative costs are borne completely by Gibson, not the Foundation. When you buy something from Gibson Brands you are buying clean water for African children, helping cancer victims, those fighting muscular dystrophy, the blind, MusiCares, and a whole lot more...all because Gibson's CEO thinks it's important to give back. And he won't even talk it up because he's doing it to give back, not get credit. He might even chastise me for this rant if he sees it.
 
Some people do give a damn.
 
 



post edited by abacab - 2016/06/08 09:23:35

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Jally7
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Re: Sonar Platinum - Being retired soon ??? 2016/06/08 10:26:04 (permalink)
I plan on utilizing the unlimited upgrade feature. I have been using Cakewalk since 1999 or so and I have been pleased with the direction they have taken their DAW ever since 8.5.3. l have no problem since it will help with the further development of this product. I have used PT, Cubase, Logic, Presonus, etc. throughout my studio workings, but I prefer Sonar for my personal recordings. Funny how my clients can't tell the difference with the finished product. My point is I "trust" Cakewalk with the Platinum Update Plan and can't wait to introduce it to the Mac based studio I engineer in!!

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moving air
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Re: Sonar Platinum - Being retired soon ??? 2016/08/09 15:37:50 (permalink)
So, to be very cynical here; since I started using Cakewalk products with Cakewalk 2, the company went from Cakewalk to Sonar to Sonar (owned by Roland) to Sonar (owned by Gibson). And the Cakewalk>Roland>Gibson has all been in the last six years, give or take. So who's to say there isn't another sell-off in the company's future, and the new owners decide they don't want to honor the lifetime agreement. Stupid on their part, but plausible.
I want so badly to believe this upgrade is legit, but it makes no sense for them to do it, from a business standpoint. Which makes me think there's come October, a new flagship will be floating onto the scene. Nobody gives away the farm like this. Just doesn't add up.
Tripecac
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Re: Sonar Platinum - Being retired soon ??? 2016/08/09 15:45:00 (permalink)
Out of curiosity, did you buy the lifetime updates?

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Bristol_Jonesey
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Re: Sonar Platinum - Being retired soon ??? 2016/08/09 15:48:11 (permalink)
Here we go again.
 
Have you actually bothered to read what the Cakewalk staff have said on this very thread?

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Anderton
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Re: Sonar Platinum - Being retired soon ??? 2016/08/09 16:03:22 (permalink)
moving air
I want so badly to believe this upgrade is legit, but it makes no sense for them to do it, from a business standpoint. Which makes me think there's come October, a new flagship will be floating onto the scene. Nobody gives away the farm like this. Just doesn't add up.



It has already been explained ad infinitum, or more likely ad nauseum, why what Cakewalk is doing adds up from a marketing, business, and financial standpoint. 

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chuckebaby
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Re: Sonar Platinum - Being retired soon ??? 2016/08/09 16:09:33 (permalink)
moving air
Which makes me think there's come October, a new flagship will be floating onto the scene. Nobody gives away the farm like this. Just doesn't add up.

 
am I the only one who thinks its strange the guy hasn't made a comment in almost a year and he comes back to dig up this 2 month old thread ?
im just cant understand the logic in that.

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Tripecac
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Re: Sonar Platinum - Being retired soon ??? 2016/08/09 16:10:51 (permalink)
Evidently the explanations which have been offered "ad nauseum" (by Cakewalk and the forum regulars) are not sufficiently convincing nor reassuring enough to allay some customers' concerns about the developmental lifespan of Sonar and therefore the ROI of the lifetime updates.
 
 
post edited by Tripecac - 2016/08/09 16:32:54

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