Helpful ReplyBig announcement: #SONAR4Life, #SONAR4Mac, #SONAR4You

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Noel Borthwick [Cakewalk]
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Re: Big announcement: #SONAR4Life, #SONAR4Mac, #SONAR4You 2016/06/01 17:25:31 (permalink)
tlw
 
I know it's early days Andrew, but..
 
I'll quite happily admit you've surprised me, I didn't expect Sonar to ever be released in an OS X version, and I'm extremely pleased you've decided to go down that road.
 
A couple of questions though.
 
Is the plan for an OS X Sonar to be able to use AU plugins?
 
Secondly, pricing. I didn't pay membership for 2016 because the only PC we have is the DAW and it's been acting up badly. I also needed to learn Logic for a project and we already have Macs so I've mostly been using Logic over the last few months. At the moment I can purchase a discounted lifetime membership, until the end of August, yes? If I hold off until the OS X version is on the market might a reduced price deal for previous Sonar members/customers still be available?
 



We're in the early Alpha stages of this product. At this time there is no AU support just VST2, VST3 and DX. I elaborated on this a bit in my SOS interview here. The lifetime membership will include all platforms of SONAR so its the best offer we have. Initially the OSX version will be a free alpha.

Noel Borthwick
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ntsing
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Re: Big announcement: #SONAR4Life, #SONAR4Mac, #SONAR4You 2016/06/01 17:34:07 (permalink)
Andrew, is there any chance we could get an official response on the SONAR product lifecycle? Is Cakewalk/Gibson guaranteeing to release updates for lifetime users (as an example) for at least 5, 10, 15, etc. years?
 
I appreciate the lifetime offer, an ostensibly good deal for users, however every 'lifetime' software product I have purchased has ended support within 2-4 years. Usually either 1) the company renames/reclassifies the product, 2) the company retroactively changes the lifetime license terms, 3) the company gets bought and the parent company discontinues support, or 4) the company goes out of business.
 
It would be great to have some kind of official assurance of the continued support for this new license type.
Rain
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Re: Big announcement: #SONAR4Life, #SONAR4Mac, #SONAR4You 2016/06/01 17:37:13 (permalink)
You mean I won't have to buy a PC to open my old projects and/or keep on trying to rebuild them from scratch in my DAW?
 
Best news in a long while! I love you guys!

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Re: Big announcement: #SONAR4Life, #SONAR4Mac, #SONAR4You 2016/06/01 17:39:44 (permalink)
SilkTone
 
OK not sure if I'm opening a can of worms here... but my upgrade to lifetime was only $49. It could be because I paid the yearly membership only about 1.5 months ago, not in Jan.





You are correct. That's how mine worked out as well (I accidentally bought the annual renewal 2 days ago for $150 and then saw the price on the unlimited updates drop to $49 which I bought today, so $199 total.)

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declan
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 18:04:52 (permalink)
Jesse G
What the @#$%^   I waited all night and part of the afternoon for this??   
 
* I have a Mac with Sonar already on it, it's call installing Windows using Boot Camp.  
 
* I and not going to spend 8 hundred plus dollars on the Softube plus  control thingy, I have a MCU the allows
   me to  control most all plugins from within Sonar Platinum. (My Main DAW) 
 
* I just want a FREE Cakewalk Coffee Mug and I'll be happy!!!!
 
 
 
 


Jesse, I haven't read through this thread yet, but I feel you man.  I'm getting a great deal and am happy about it, but I wasn't going to renew this year because of the dearth of information about  SPLAT2016.  I did mainly because of the promise of GUI enhancements and it was rumored that the update was going to be $199, and it wasn't.
 
I do love the new EQ (or my ears do), but unlike 2015 when there were so many things I was looking forward to, I have zero ideas of what may be coming now.
 
I've always gotten great value for what I've spent with CW, so I'm fine.  But I do miss the days when Sonar releases were a big deal to me.  I think that thrill has gone.
 
CANNIMAGINE
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 18:18:26 (permalink)
I just bought the lifetime update and feel Sonar has always been a great deal. I hope since this only updates Sonar that we aren't nickeled and dimed for all the items in Sonar the way we have been purchasing it. I have always updated and been happy. I hope that continues...
 
bnwitt
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 18:26:22 (permalink)
Anderton
bnwitt
 
Well except the "collect more money from the existing users"

 
Don't overlook the part where in return for collecting the money, existing users get updates for life. No wonder so many people find this appealing.
 
everything else is future vaporware and promises.

 
The proof of concept Mac version is running now (and has actually been running for a while). Cakewalk has made it clear that what will be released is an alpha version designed to gauge interest. It's not like Cakewalk is advertising it and taking orders. And when the Alpha does come out, it will be free. 
 
As to promises, the developers are already working on the promised updates. And regarding crystal balls...recall that in January 2015, when the membership program was introduced, there were quite a few people whose crystal ball told them Cakewalk would just take the upfront membership money and not deliver anything. Then there were those who said despite Cakewalk's promise of monthly updates, they'd never be able to pull it off. And of course, that within a year after being purchased by Gibson, Cakewalk would be out of business.
 
Hopefully these people got free updates for life with the crystal ball, and are at least at crystal ball 3.6, which supposedly has major bug fixes that reduce the number of inaccurate predictions. 
 


Craig,
As a PC user, what do I have in my hand today for my lifetime upgrade fee which I already paid last week??  What if I drop dead tomorrow?  I've waited with drooling lips for this June 1st big deal and I have nothing to install right now.  Zip, nada. and nothing but a Mac version coming for other people not me.  It is clear to me that there are many people in this forum who would applaud the bakers for a poke in the eye with a sharp stick due to blind loyalty.  "Owe! That hurts!  But I know you really love me.  Hit me again" Instead of spending just my annual upgrade fee this year, I now have spent an additional $99 before my next upgrade is due for something I'm supposed get tomorrow.  Like Wimpy and a hamburger today for which I'll gladly be paid next Tuesday.  As I said in my earlier post, at the moment it's just a money grab to me.  Only the future will tell if it has value.  Also, I know darned well that adding the Mac OS will drive additional man hours for development and support which will take away support from us windows users.  Since there is no crystal ball all we have for our upfront money right now is promises
Barry

Barry
declan
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 18:26:43 (permalink)
Jim Roseberry
reactorstudios
There was something for everyone in the three facets of this announcement. Those of you in the 'meh' class might need meds.
Many thanks to the bakers for lots of hard work pushed through at a remarkably low cost.



I've used Cakewalk software since the CPA 4.0 days (first version to have audio).
  • The planned updates are nice (Ripple Editing, etc).  I've grown to expect those with rolling updates.
  • Lifetime updates is cool.  I thought Sonar was already very affordable.
  • Mac version of Sonar?  I have the fastest Mac you can currently buy... but my custom PC is faster.  To be able to run Sonar on that Mac (the way I do on the PC), I'd need $2k in external Thunderbolt drives.
While I don't want to be a downer, that does leave me feeling a bit "Meh".  


You're the only person I've seen here that started with CWPA4,  I can't believe what I did with 16mb ram.  Lots of copying & pasting?
Andrew Rossa
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 18:33:51 (permalink)
bnwitt
Anderton
bnwitt
 
Well except the "collect more money from the existing users"

 
Don't overlook the part where in return for collecting the money, existing users get updates for life. No wonder so many people find this appealing.
 
everything else is future vaporware and promises.

 
The proof of concept Mac version is running now (and has actually been running for a while). Cakewalk has made it clear that what will be released is an alpha version designed to gauge interest. It's not like Cakewalk is advertising it and taking orders. And when the Alpha does come out, it will be free. 
 
As to promises, the developers are already working on the promised updates. And regarding crystal balls...recall that in January 2015, when the membership program was introduced, there were quite a few people whose crystal ball told them Cakewalk would just take the upfront membership money and not deliver anything. Then there were those who said despite Cakewalk's promise of monthly updates, they'd never be able to pull it off. And of course, that within a year after being purchased by Gibson, Cakewalk would be out of business.
 
Hopefully these people got free updates for life with the crystal ball, and are at least at crystal ball 3.6, which supposedly has major bug fixes that reduce the number of inaccurate predictions. 
 


Craig,
As a PC user, what do I have in my hand today for my lifetime upgrade fee which I already paid last week??  What if I drop dead tomorrow?  I've waited with drooling lips for this June 1st big deal and I have nothing to install right now.  Zip, nada. and nothing but a Mac version coming for other people not me.  It is clear to me that there are many people in this forum who would applaud the bakers for a poke in the eye with a sharp stick due to blind loyalty.  "Owe! That hurts!  But I know you really love me.  Hit me again" Instead of spending just my annual upgrade fee this year, I now have spent an additional $99 before my next upgrade is due for something I'm supposed get tomorrow.  Like Wimpy and a hamburger today for which I'll gladly be paid next Tuesday.  As I said in my earlier post, at the moment it's just a money grab to me.  Only the future will tell if it has value.  Also, I know darned well that adding the Mac OS will drive additional man hours for development and support which will take away support from us windows users.  Since there is no crystal ball all we have for our upfront money right now is promises
Barry


Well you have seen all the updates we have done over the past 18 months. We are also trying to be as transparent as possible on what's coming down the road. Some of those items on the list will be coming soon. 
Andrew Rossa
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Re: Big announcement: #SONAR4Life, #SONAR4Mac, #SONAR4You 2016/06/01 18:35:02 (permalink)
Boscoe
SilkTone
 
OK not sure if I'm opening a can of worms here... but my upgrade to lifetime was only $49. It could be because I paid the yearly membership only about 1.5 months ago, not in Jan.





You are correct. That's how mine worked out as well (I accidentally bought the annual renewal 2 days ago for $150 and then saw the price on the unlimited updates drop to $49 which I bought today, so $199 total.)


If you renewed, it's $199 minus what you paid already this year. So that makes sense. 
Andrew Rossa
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Re: Big announcement: #SONAR4Life, #SONAR4Mac, #SONAR4You 2016/06/01 18:39:41 (permalink)
ntsing
Andrew, is there any chance we could get an official response on the SONAR product lifecycle? Is Cakewalk/Gibson guaranteeing to release updates for lifetime users (as an example) for at least 5, 10, 15, etc. years?
 
I appreciate the lifetime offer, an ostensibly good deal for users, however every 'lifetime' software product I have purchased has ended support within 2-4 years. Usually either 1) the company renames/reclassifies the product, 2) the company retroactively changes the lifetime license terms, 3) the company gets bought and the parent company discontinues support, or 4) the company goes out of business.
 
It would be great to have some kind of official assurance of the continued support for this new license type.


I don't think anyone can ever tell you that with 100% certainty. You are asking an impossible question. There are so many factors as you point out. But SONAR is very important to us and it's always been our flagship product in the MI industry. That's why we are putting even more focus on it today. There's no plan today to discontinue work on SONAR. Of course, if you don't feel comfortable with that answer I understand and this your choice. 
 
FWIW, there are other examples in our industry of companies that have adopted this strategy and they are still in business. 
Afrodrum
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Re: Big announcement: #SONAR4Life, #SONAR4Mac, #SONAR4You 2016/06/01 18:43:03 (permalink) ☄ Helpfulby jbow 2016/06/03 10:44:40
It seems in order to be successful in Mac land bakers cannot duplicate any of the known bugs into OSX version. So chances are that PC Splat will be much cleaner by autumn.    

Windows 10/64, Intel i7 Xeon X6575 3,07GHz, 24Gb RAM, chipset: Intel X58 Express, Kingston SSD 240Gb,  Sonar Platinum , Edirol UA-25.  (Some extra VSTs: PSP almost all/  IK - AT4, ST3, / AAS - all/ TH3 full/ +10dB/ Melodyne Editor). EVE sc205 monitors, Defil Kosmos guitar, blue lava lamp, ashtray.  And there is some great music you may find at: https://soundcloud.com/pawel-jan-1
 
 
 
 
ntsing
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Re: Big announcement: #SONAR4Life, #SONAR4Mac, #SONAR4You 2016/06/01 19:05:02 (permalink)
Andrew Rossa [Cakewalk]
I don't think anyone can ever tell you that with 100% certainty. You are asking an impossible question. There are so many factors as you point out. But SONAR is very important to us and it's always been our flagship product in the MI industry. That's why we are putting even more focus on it today. There's no plan today to discontinue work on SONAR. Of course, if you don't feel comfortable with that answer I understand and this your choice. 
 
FWIW, there are other examples in our industry of companies that have adopted this strategy and they are still in business. 


Thank you for the response, Andrew. You're definitely correct that nothing is 100%, especially in software. And it's great that the team behind SONAR sounds dedicated to the product. I was mostly just curious if there was any official statement from Cakewalk clarifying what they mean by 'lifetime' in more precise language, such as a minimum support time frame or anything similar. If not, that's fine, just curious.


SilkTone
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 19:05:22 (permalink)
declan
Jim Roseberry
reactorstudios
There was something for everyone in the three facets of this announcement. Those of you in the 'meh' class might need meds.
Many thanks to the bakers for lots of hard work pushed through at a remarkably low cost.



I've used Cakewalk software since the CPA 4.0 days (first version to have audio).
  • The planned updates are nice (Ripple Editing, etc).  I've grown to expect those with rolling updates.
  • Lifetime updates is cool.  I thought Sonar was already very affordable.
  • Mac version of Sonar?  I have the fastest Mac you can currently buy... but my custom PC is faster.  To be able to run Sonar on that Mac (the way I do on the PC), I'd need $2k in external Thunderbolt drives.
While I don't want to be a downer, that does leave me feeling a bit "Meh".  


You're the only person I've seen here that started with CWPA4,  I can't believe what I did with 16mb ram.  Lots of copying & pasting?



I started when the product was a DOS program called Cakewalk, and the company was called Twelve Tone Systems around 1991. I think back then PCs had less than 1MB. I updated to every new version that was released ever since then.
 
And BTW, Jim builds fantastic DAW PCs. I bought my current system from him and can't be happier

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Keni
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 19:29:56 (permalink) ☄ Helpfulby FCCfirstclass 2016/06/02 10:31:26
I should probably read the next pages of replies before posting, but I want to say this anyway!

Though I am now officially homeless and as close to flat broke as can be, I just bought the lifetime update at the cost of not paying my final water bill! ;-)

What a cool thing to give the dedicated!

I already run Sonar/windows8.1 (hardware won't support win10) on a MacPro via Bootcamp... I see some say it's hard, but I've now done it twice and the second time was really a breeze!

As I don't particularly like OSX, I will probably continue is, but it will be fun to run Sonar in OSX to entice many of my friends who are Mac heads! Maybe this will finally give Mac/PT people to see what they've been missing all this time? ;-)

The Console 1 thingie? I don't think it will matter to me. Though I come from many decades of hardware recording, my methods have changed so much over the years that the only external control I need is transport control when recording my own vocals... And I have that working just fine already...

...but for those who want/need such, I am always happy to have more support than less! I hope it's serious enjoyment for all!

Now.... How do I pay my water bill? I guess it won't hurt too much as I already turned it off so they can't really threaten me with turnoff and I'll find a way to pay them... Later... ;-)

Much Baker Love!

Keni Fink
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AlanPerkins
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 19:30:30 (permalink)
My biggest concern with all this is about the financial viability of giving up on any future revenue stream for your core product from existing users. You will have to either continually find new customers (always harder than loyalty selling), try and sell additional licenses to existing customers (hard) or separate out products add-ins and sell those to existing customers (complicated, hard to support, speculative, more effort to market, and potential for spamming existing customers in an effort to maintain revenue). Of course, the new market for Apple users will cover some of this, but only in the relatively short term, and adding that market is unlikely to be dependent on this perpetual initiative.
 
I really thought the subscription model that was introduced, a hybrid subscribe/own model, was innovative. But this new decision has me worried that the revenue will dry up and more effort will be required to preserve the revenue stream for the future.
 
I have seen several lifetime subscriptions / perpetual licenses cause problems later for companies. One small company reached out to all its lifetime subscribers with a new offer that gave them nothing except the warm feeling they were helping out the company - not a good position for the company to have to turn itself into a charity case, and an uncomfortable feeling for customers to feel they were being asked to pay for something for which they have already paid. Even Bill Gates came out before announcing Office subscription services that Microsoft's biggest competitors were now its own customers - that's a fairly sorry state of affairs. 
 
Sonar is a great product and I am a hobbyist with limited time to use the tools. I have taken a week's vacation this week just to compose music and am loving the tools. Watching the Groove3 tutorial videos showed me just how amazing this product is. As a amateur I won't be badly impacted if you have to change the model, but it would be sad if you cannot sustain the work due to the well drying up.
 
It all feels very short sighted. But I am sure you have done the modelling and I must be missing something.
 
 

-----------------------------------
Since you asked: 
Computer: Intel i7-2600 on GA-Z68X-UD7-B3 with 32GB 1333 RAM. GTX590 Graphics driving 2xDell 30" screens at 2560x1600. OS on 1TB SDD with Raid 5 SATA HDDs. OS: Win10 x64
Software: SONAR Platinum x64. Kontakt 5, Garritan Aria Libraries (most) LASS full strings and legato sordino, Komplete 8, Ra, Symphonic Choirs and others.
lludwick
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 19:32:22 (permalink)
I am not sure what some of the complaining is about for what people have had to spend on Sonar.
 
I think I paid $149 to upgrade to Platinum over a year ago. I expected to have to pay $200 when my year ran out, but surprise ... it only cost $99 to get the next year. Then for another $99 dollars I am able to purchase an option to never have to pay for updates. Seems like a good deal to me. Basically almost everything that has come down in over a year has been core changes which is covered under the option. I did buy some Cakewalk products which are not part of the core in the past year, but they were at hugely discounted prices.

Larry Ludwick
 
 My Music on Soundclick:
http://www.soundclick.com/bands/default.cfm?bandID=823722
 
AllanH
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 19:39:47 (permalink)
I will be buying my lifetime upgrade and really hope Cakewalk succeeds with their plan.
 
I can’t shake the feeling that I just watched Cakewalk “jump the shark” and that the product focus will suffer. It takes extra development, and especially testing, to support a second platform and operating system.
 
Just looking at the threads around the June 1 announcement, 9 of 10 are about pricing and upgrading, and getting lifetime for $99. While I appreciate CW’s desire to get price-insensitive customers from Mac, I fail to see how Sonar effectively can compete with Logic at $200. To me, there appears to be a limited value proposition with Sonar on Mac, especially in view of hardware costs. If I were willing to pay for a Mac, I would be focused on features, and go straight to Cubase or Logic.
 
We’ll see I guess, and I do hope this succeeds.

Sonar Platinum, EWHO/D, Spitfire, Miroslav, Pianoteq, ....,  Kurzweil.
astaub
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 19:52:03 (permalink)
For all this from Europe Peoples....
I has paid "Lifetime update" now for 105.26 sFr. = 106.45 US$ @purchase time ( not 99 US$).  Plus Tax ( MwSt. 8%) = 113.68 sFr = 114,98 US$

Cakewalk Sonar Platinum (Lifetime), Cakewalk by BandLab (Beta), Steinberg UR28M, Windows 8.1 , Notion 6 (Presonus), Dorico 1.2x (Steinberg), Cubase 9.5.x Pro. , Studio One 3.5x (Presonus),  WaveLab Pro 9.5.x (Steinberg) Halion 6.x 
Keni
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 20:08:41 (permalink)
declan
Jim Roseberry
reactorstudios
There was something for everyone in the three facets of this announcement. Those of you in the 'meh' class might need meds.
Many thanks to the bakers for lots of hard work pushed through at a remarkably low cost.



I've used Cakewalk software since the CPA 4.0 days (first version to have audio).
  • The planned updates are nice (Ripple Editing, etc).  I've grown to expect those with rolling updates.
  • Lifetime updates is cool.  I thought Sonar was already very affordable.
  • Mac version of Sonar?  I have the fastest Mac you can currently buy... but my custom PC is faster.  To be able to run Sonar on that Mac (the way I do on the PC), I'd need $2k in external Thunderbolt drives.
While I don't want to be a downer, that does leave me feeling a bit "Meh".  


You're the only person I've seen here that started with CWPA4,  I can't believe what I did with 16mb ram.  Lots of copying & pasting?


I started with Twelve Tones Cakewalk For Windows... Came from Texture in the DOS world...

Keni Fink
Keni - Facebook
Deep Space Records
http://www.reverbnation.com/inexile
http://www.cdbaby.com/artist/inexile
Out Of My Head Music (BMI)

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Dreamstation
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 20:50:58 (permalink)
Morvejones
Andrew Rossa [Cakewalk]
markoburrows
Hi Guys,
 
Maybe its because I am British, but with all the "High Fivein'" and  stuff I have become sooooo confused in a very short time.
 
In the comments above this post you have quoted the upgrade price to the Lifetime offer for  a gentleman with existing software as $99. I purchased Platinum in March and was expecting to renew sometime around then and there used to be a renewal price on your shop page. Now that is gone and my option to take on the offer is to "upgrade" to software I have already? 
 
And the cost to do so is £174. That's two hundred and fifty dollars.
 
So if I want to take your offer up I need to expend $250
 
How does that compare with the $99 ?
 
Any chance you could put all of the cost options up so we can assess the value of your offer and how much the lifetime renewal actually is?
 
Many thanks
 
Marko
Entertaining the few since 1962


The upgrade price from SONAR Platinum is $199. However if you renewed earlier this year (meaning this was technically the second time you purchased SONAR Platinum in the last 18 months), and paid say $99 during that promo, we are only charging you $99 (basically the difference). Since you didn't renew, you would just pay the full upgrade price. It's essentially the same price.


Andrew , so what about loyal customers that paid monthly why are we penalised? i am offered the lifetime updates for £175 ($252) even though i have spent £202 ($291) on platinum! i get the same offer as someone using X3! wtf? 




This is a valid question and hasn't been addressed (as far as I can see).  I have been on the subscription system from the start.  I decided not to go ahead with the $99 fee, but to continue paying monthly.  I would like to know if those post-January payments are taken into consideration when calculating the Lifetime fee?  In my opinion it would be very fair if that were true.  If my monthly payments between January and up to August were factored into a reduction on the Lifetime payment, should I decide to pay that by August, then I would be very happy.
 
Has this been given due consideration?
pbognar
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 20:53:27 (permalink)
AllanH
...I fail to see how Sonar effectively can compete with Logic at $200. To me, there appears to be a limited value proposition with Sonar on Mac, especially in view of hardware costs. If I were willing to pay for a Mac, I would be focused on features, and go straight to Cubase or Logic.
 
We’ll see I guess, and I do hope this succeeds.




This ^^^
 
I was disappointed all day after the big reveal, but I now chalk it up to the hype, and feeling like I've come away with nothing.
 
Had there been no fanfare, just a nonchalant Mac announcement, it would have a lot easier to swallow.
 
Maybe it won't be so bad, having folks with MAC DAWs finally being able to play with Sonar.
 
Who knows, maybe we'll end up getting new or refined features once direct comparisons to other Mac DAWs are made.
 
 
 
 
JamieH
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 21:15:53 (permalink)
I hope Sonar on Mac gets them more customers and increases the profile of Sonar in the Pro Music community that is so hell-bent on using Macs for everything.  Personally I will most likely never use the Mac version of Sonar.  However I can see some possibilities of collaboration with people using the Mac version of Sonar that could be useful. 
SuperG
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 21:35:05 (permalink)
Although not a Mac enthusiast, one of the benefits of supporting more than one platform is that it forces you to write the core application with cleaner code. The platform differences are contained in an adapter layer with limited purpose. I've always used Windows machines, but never was a fan of Microsoft's' compiler and especially MFC. (Old time Borlandite...)  I would love to see a control surface API with something other than COM. 
 

laudem Deo
vladasyn
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 21:48:09 (permalink)
I am confused. So the subscription model failed? There will be no more $150 update/renewal every year? What happens if we do not pay for upgrade to "lifetime| before August 31st? Will it continue as subscription?
 
I kind of liked subscription model. It felt as an assurance that Gibson will stay interested in developing Sonar farther. Now- if nobody pays any more- what is the motivation to roll out updates?
 
So we basically back to the old model of buying once with questionable occasional patches and no major versions updates?
 
I am happy that Mac users will get access to Sonar, also it likely will push more people toward Macs...

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cheez
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 21:54:38 (permalink)
It's too much of a deja vu for me. Subscription based marketing does sounds terrible for the end-user on the long-term, but a once-off lifetime payment makes little sense in how the company is going to survive.
 
Unless...Cakewalk can continue to profit by plugins (an increasingly saturated market) or...of course...the Mac version.
 
Here's the deja vu. I recalled clearly how much money I spent on the Windows version of Logic. It was an excellent product. Then overnight, everything switched over to Mac and Logic no longer supported Windows. That made me switch to Cakewalk. I just don't want to have to switch to Cubase in the future.
 
Supporting 2 platforms is indeed more labor and cost intensive. I wonder if Cakewalk can research on how Cubase did it and continues to support 2 platforms. 
 
If I'm on the marketing team of CW, I would probably have done the same to enter the Mac market. I might even have done it ages ago. But as an end-user, it just gives me the shakes because the obvious money generating engine cannot come from the PC version with a lifetime subscription plan. Will the marketing department consider a different strategy? Or perhaps all strategic options have been explored and this is the best course of action? It's not easy and I appreciate CW trying so hard for so long to stay in this competitive market.
Fleer
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 22:10:23 (permalink)
Yes! Sonar for Mac. Nice.

"We're just two lost souls swimming in a fish bowl" (Wish You Were Here)
letyourlightshine
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 22:10:50 (permalink)
cheez
It's too much of a deja vu for me. Subscription based marketing does sounds terrible for the end-user on the long-term, but a once-off lifetime payment makes little sense in how the company is going to survive.
 
Unless...Cakewalk can continue to profit by plugins (an increasingly saturated market) or...of course...the Mac version.
 
Here's the deja vu. I recalled clearly how much money I spent on the Windows version of Logic. It was an excellent product. Then overnight, everything switched over to Mac and Logic no longer supported Windows. That made me switch to Cakewalk. I just don't want to have to switch to Cubase in the future.
 
Supporting 2 platforms is indeed more labor and cost intensive. I wonder if Cakewalk can research on how Cubase did it and continues to support 2 platforms. 
 
If I'm on the marketing team of CW, I would probably have done the same to enter the Mac market. I might even have done it ages ago. But as an end-user, it just gives me the shakes because the obvious money generating engine cannot come from the PC version with a lifetime subscription plan. Will the marketing department consider a different strategy? Or perhaps all strategic options have been explored and this is the best course of action? It's not easy and I appreciate CW trying so hard for so long to stay in this competitive market.


Ableton does it so does protools,reason and they have no problem.
Cakewalk will continue to innovate and make pc sonar better.
Maybe they are making a Mac version because many people and users like me have requested it,and maybe it's a good decision buianess wise for them too.
Andrew Rossa
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 22:16:20 (permalink)
vladasyn
I am confused. So the subscription model failed? There will be no more $150 update/renewal every year? What happens if we do not pay for upgrade to "lifetime| before August 31st? Will it continue as subscription?
 
I kind of liked subscription model. It felt as an assurance that Gibson will stay interested in developing Sonar farther. Now- if nobody pays any more- what is the motivation to roll out updates?
 
So we basically back to the old model of buying once with questionable occasional patches and no major versions updates?
 
I am happy that Mac users will get access to Sonar, also it likely will push more people toward Macs...


We have really embraced the agile delivery model with membership. We are definitely upping the ante here but we plan on delivering updates with more frequency. It's not going back to the old days. If you look at what's coming in the next several months, it's a lot of cool stuff that has been user requested. 
 
Don't forget there are a lot of people out there who haven't purchased SONAR and even more that will be entering the market to buy a DAW in the next few years. These changes should make it even more attractive. 
cheez
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Re: Big announcement: #SONAR4 Life, #SONAR4Mac, #SONAR4You 2016/06/01 22:20:22 (permalink)
Andrew Rossa [Cakewalk
 
We have really embraced the agile delivery model with membership. We are definitely upping the ante here but we plan on delivering updates with more frequency. It's not going back to the old days. If you look at what's coming in the next several months, it's a lot of cool stuff that has been user requested. 
 
Don't forget there are a lot of people out there who haven't purchased SONAR and even more that will be entering the market to buy a DAW in the next few years. These changes should make it even more attractive. 




Will be definitely watching the next few months with interest. Thanks for the assurance. 
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