Thanks for the feedback BobF. I would like to take a moment to comment if you don't mind.
a) an implementation that removes previously available functionality. In this case, installation options.
These options are still available if you download the product from your account at
http://www.cakewalk.com/my-account/products. In all fairness to you, I get that you're talking about specifically in Command Center, but just to be clear we didn't remove the options. I'll discuss more about Command Center below though.
b) The appearance that Cakewalk is ignoring the situation
Based on what? That's an assumption. I'm sorry if you've jumped to that conclusion and that's what the vibe is. It's definitely the opposite of reality for us here though.
c) a condescending attitude when the situation is finally addressed.
I don't think Willy, myself, nor Seth are being condescending by defending our work. The internet is always interesting, because from my vantage point I actually felt some of the posts in this thread condescending against the very work we do every day. No need to get hung up on that though, the point is nobody at Cakewalk is trying to being condescending to customers and we realize that customers are just trying to express things to us based on frustrations they're experiencing with our products.
Honestly, we simply believe in the work we're doing and are willing to speak up about it when we feel it's necessary. There is a bigger picture and a vision here. The coincidental part about it is that Seth, Willy and myself all worked in technical support for many years before moving on to our relative positions in the company. So if anything, honest feedback about how our products affect our customers is
exactly what we've been advocating about for years now.
That fourth reason is that I'm PO'd at myself for reinvesting in Cakewalk. I bought X3 and then the Platinum upgrade making some BIG assumptions, that things might have changed at Cakewalk is not the least of those assumptions.
I actually think it would be beneficial for all of us to take about 50 steps back for a moment and to talk about what Cakewalk Command Center is actually even about and why we invested any resources at all in it. Seriously, bare with me for moment on this. I think you might find that you're way off the mark with our vision here.
For starters, I don't think it's a mystery to explain to anyone that we're always trying to attract new customers. We're trying to grow our brand. Pretending that's not the case would be a mistake. So, why is that important?
Let's review the SONAR X3 Producer purchase/installation/registration process as it existed exactly this time last year: 1) Go to
www.store.cakewalk.com and choose a region to create/login an account (there are three regions - hopefully you selected the correct region for your local currency because if not you're going to have to go through the entire process again)
2) Add SONAR X3 Producer to your cart
2a) if you are an upgrade customer trying to get a discount, did you register your previous product? If so, wait 6 hours while we import this into our registration database and match up your records. Also, I hope you used the same email address otherwise someone is going to have to modify the record in our database. 6 hours later, your upgrade price should appear. If it doesn't work, call Customer Service (they'll have to override the price)
2b) If you're not upgrading, easy enough, just proceed to pay full price
3) When you finish paying, we email you thanking you for paying, but we haven't delivered the product yet.
4) Shortly later we email you telling you that serial numbers should be available soon. Usually this takes 15 minutes but honestly many times it took several hours.
5) Once your serial numbers are available, we tell you to begin downloading your installers.
6) Log back into
www.store.cakewalk.com and start downloading your installers. Here are the list of things ALL the installers you need to download:
- 00_SONAR_X3_Installation_Instructions_Link.rtf
- 01_Read_This_First_SONAR_X3.exe
- 02_SONAR_X3_Producer.part1.exe
- 02_SONAR_X3_Producer.part2.exe
- 02_SONAR_X3_Producer.part3.exe
- 02_SONAR_X3_Producer.part4.exe
- 03_Loops_And_One_Shots.part1.exe
- 03_Loops_And_One_Shots.part2.exe
- 03_Loops_And_One_Shots.part3.exe
- 04_Dimension_Pro_1.5_Expansion_Packs.zip
- 04_Dimension_Pro_1_5_Setup.exe
- 05_XLN_Audio_Addictive_Drums_Download_Instructions.rtf
- MelodyneARA_SONAR_X3-Tutorials-CLibertini.zip
- Rapture 1.2.2 Stand-Alone Installer
By the way, all of these installer links will time out eventually. If you're not using a download manager, which a lot our customers do not (trust me we dealt with this conversation almost every 10 minutes on phones), then you'll have to log into your account all over again to queue up new links. Most people didn't realize this so links eventually timed out and gave errors, causing customers to contact us already at this stage.
7) Hopefully Step 6 wasn't overwhelming for you. If so, we've provided some more instructions for this process at
https://www.cakewalk.com/...tallation-Instructions8) Make sure you download ALL of the files before trying to launch the SONAR installation, otherwise the process will fail. I really hope you didn't RUN instead of SAVE from your browser (so many people did this) otherwise it's not going to work.
9) Now that everything is downloaded, start installing. Hopefully you didn't have any corrupted downloads or you're going to have to start the process again. You can perform a checksum if you know how, but most people don't. You're going to need to isolate which of the 4 SONAR installer files is corrupted (if any). If you need MD5 hash codes for each installer file you can use the link in Step 7. If you don't know how to perform a checksum I can give you instructions on the process. It's going to require downloading a third-party utility.
10) Step through every installer and follow the on-screen instructions. Pay attention to the prompts. Input your serial numbers when asked.
11) After launching SONAR for the first time, make sure you register it at
www.cakewalk.com/register (this form used to ask you about 15 questions by the way, now it only asks you one).
12) Wait for your registration code. This might take 15 minutes or so. When you receive it, put it into SONAR and now it's unlocked.
13) Repeat Step 11 for Rapture
14) Repeat Step 12 for Rapture
15) When you get your Rapture registration code, make sure you first launch SONAR by choosing "Run as Administrator" or the code will not be accepted.
16) Repeat Step 11 for Dimension Pro
17) Repeat Step 12 for Dimension Pro
18) Repeat Step 15 for Dimension Pro
19) Repeat step 14 but for Dimension Pro
20) Go grab the latest update from our website. Download and install each of them. There are 4 (well actually 5 but depending on where you bought SONAR you might already be on SONAR X3a)
20a) Get SONAR X3b
20b) Get SONAR X3c
20c) Get SONAR X3d
20d) Get SONAR X3e
21) Make some music? I hope you still have energy
Ultimately, as you can see, this process was insanely overwhelming for new customers. It caused tons of people to turn away, and it caused tons of nightmares for our support department. This is just to buy, install, and authorize the product. SONAR has a pretty big learning curve too, but we've already lost people. People who have been with us for years are used to all of this, but not everyone has been with us for years.
With that being said...
Let's review the current process for purchasing, installing and authorizing SONAR Platinum 1) Make a Cakewalk account at
www.cakewalk.com/my-account2) Visit shop.cakewalk.com and buy SONAR
3) Within seconds you can begin downloading and installing SONAR through Cakewalk Command Center
In literally seconds, you can begin installing. You can walk away and not press a single button. All of the downloading is handled for you. If a packet was corrupted, Command Center will handle that for you. Authorization? Command Center will handle that for you. Getting the latest updates? Command Center will handle that for you.
I demonstrated this to my friend the other day while making margaritas. I just left my computer alone. When we were done, I sat back down at my PC and he was amazed! He's a musician, not a programmer. For him, this was a significant achievement!
So all of this brings to me to one of my main points, and it is that one of the main goals behind Cakewalk Command Center was to deliver a more streamlined experience to customers. While it's not perfect, we've already solved a TON of problems and headaches that have been plaguing customers for years. This is a real situation that we worked extremely hard to correct since it impacted people every day.
Another design goal behind Command Center was to support a membership program where we can role out updates to customers more easily then we've ever done in the past. Additionally, having a rollback function actually solves one of the biggest problems in this industry (and software in general) in my opinion, which is taking the risk of whether or not you want to update when in the middle of a big project. So we can more easily role out updates while simultaneously offering people an easy way to roll-back should they be impacted by the update in a negative way.
Lastly, a big part of us doing this was to support the actual logistics behind making a monthly membership even work. This required our products to be connected to our website so we can see what people own and whether or not their account is in good standing.
Achieving this goal required us to:
1) Completely rebuild our website from the ground up, every line of code
2) Completely redesign our store (our old store did not support subscription payments)
3) Completely rebuild our delivery system
4) Build a web API to support all of this connectedness
5) Build a desktop client to support communicating with this web API
6) Redesign our product's authorization to support all of this connectedness
7) Maintain a process to download and authorize offline for customers who desire this
8) Migrate millions and millions of records in our database from ~ 27 years of business to support this new system
So, as you can see, a TON of work has already been done and a lot of problems have already been resolved. That isn't to say that the reports we're getting about frustrations with C3 aren't legitimate. As Seth & Willy mentioned, we'd like to collect feedback so we can make smart decisions moving forward.
I'm done ****ing. I'm done adding FRs for stuff that's obvious to anybody that actually uses Sonar. You have 11 months to win me over. Good luck with that.
I hope we do! For whatever it is worth, all of the work I mentioned above was done in half that time by fewer people then fingers on my left hand. I should mention that none of this has impacted SONAR development. Our SONAR developers have already rolled out a major new version of SONAR with a lot of new features and are heavily in development on a lot of new stuff that people are going to enjoy.
Anyhow, I hope this helps to give some insight on some of the work that has already been done. We're deeply involved in a lot of things at the moment. Updates to SONAR, Command Center, and new products are all on their way.
post edited by Ryan Munnis [Cakewalk] - 2015/03/18 21:42:34