AnsweredLockedIntroducing the new SONAR: New lineup, new features, plus membership

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Andrew Rossa
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2015/01/13 17:18:58 (permalink)

Introducing the new SONAR: New lineup, new features, plus membership

Fueled by over 25 years in the relentless pursuit of innovation, SONAR is re-inventing the modern recording studio.
 
SONAR is more than just a digital audio workstation - it's the most advanced music production experience available today. We've completely changed the way our software is developed by introducing a Membership program that offers continuous updates to the program including new features, improvements, fixes, content, and video tutorials that guide you along in the process. And thanks to the new Cakewalk Command Center, we've made the installation and update process a breeze so you can focus on what's truly important - making music.
 
Learn more
 
Share your comments, concerns, questions on this thread.
#1
Musikslayer
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:25:33 (permalink) ☄ Helpfulby RSMCGUITAR 2015/01/13 18:10:34
Is there a upgrade/cutoff date for those of us that recently purchased X3?
#2
sharke
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:28:28 (permalink)
Awesome news! Sign me up!

James
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#3
Andrew Rossa
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:29:17 (permalink)
Musikslayer
Is there a upgrade/cutoff date for those of us that recently purchased X3?


No, you should have received a discount on SONAR if you purchased recently. In retail, new customer actually paid a little less if say they purchased X3 Producer and then upgrade to Platinum.
#4
cityrat
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:32:16 (permalink)
Nice job clearly laying out the membership / upgrade etc issues
 
https://www.cakewalk.com/Products/SONAR/Membership
 

Sonar Platinum | Windows 7 64 bit SP1 | Intel i5 3570 3.4GHz | 8GB RAM | Gigabyte GA-B75-D3H | OCZ SSD | RME 9632
#5
boblettnoe
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:36:44 (permalink)
So, current owners will not see the usual $150 upgrade price to the next version, it would be a $600 upgrade cost per year? ($50 * 12) or $500 up front...still much more than what we have been used to...
#6
DeeringAmps
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:39:09 (permalink)
Whoops, missed the link!!
What is Platinum?
I didn't see a breakdown of Artist, Producer, Platinum...
 
Tom

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#7
Willy Jones [Cakewalk]
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:40:22 (permalink)
boblettnoe
So, current owners will not see the usual $150 upgrade price to the next version, it would be a $600 upgrade cost per year? ($50 * 12) or $500 up front...still much more than what we have been used to...



DeeringAmps
Whoops, missed the link!!
What is Platinum?
I didn't see a breakdown of Artist, Producer, Platinum...
 
Tom

 
Pricing information and a comparison chart is available on this page: https://www.cakewalk.com/Products/SONAR/Versions

Willy Jones 
Cakewalk
#8
Andrew Rossa
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:43:28 (permalink)
boblettnoe
So, current owners will not see the usual $150 upgrade price to the next version, it would be a $600 upgrade cost per year? ($50 * 12) or $500 up front...still much more than what we have been used to...


Current SONAR X3 customers pay $149. See pricing chart that Willy posted. You can also do $14.99/mo.
post edited by Andrew Rossa [Cakewalk] - 2015/01/13 17:49:44
#9
redbarchetta
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:45:19 (permalink)
Oh yummy... That looks SEXXAH!
 
 


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#10
BillWatkins
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:47:33 (permalink)
Andrew, Cake, etc.
 
 It looks wonderful.  I just want to confirm that the upgrade from X3E to Platinum during the 'Intro' period is US $149.00 (call me anal..just wanting to confirm to cost-justify to the 'Misses')
 
2ndly - if I stay with Pro, will I lose some of the FX that I already have with Pro ? (BReverb, Tape Em, etc)
Thanks,
 
 Bill- 
edit- just noticed my sig file is woefully outdated !

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#11
Andrew Rossa
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:49:11 (permalink) ☄ Helpfulby pencilartist 2015/01/13 23:22:53
BillWatkins
Andrew, Cake, etc.
 
 It looks wonderful.  I just want to confirm that the upgrade from X3E to Platinum during the 'Intro' period is US $149.00 (call me anal..just wanting to confirm to cost-justify to the 'Misses')
 
2ndly - if I stay with Pro, will I lose some of the FX that I already have with Pro ? (BReverb, Tape Em, etc)
Thanks,
 
 Bill- 




Correct, the price of X3 Producer to Platinum is $149. And you don't lose anything when you upgrade. The only way you'd lose that access to ProChannel modules if you downgraded to SONAR Artist.
#12
BillWatkins
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:52:25 (permalink)
Thanks Andrew - just saw the posts ahead of mine clarifying. 
 
 Best Regards,
 
 Bill - 

Sonar Platinum-2016.05
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#13
mettelus
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 17:58:11 (permalink) ☄ Helpfulby RSMCGUITAR 2015/01/13 18:13:46
My concern with "membership" is this situation... say someone upgrades at the 6 month point (like July) with say 3 patches released... 1) I would presume that the patches are included in the upgrade for them? and 2) if they pay-by-month and only buy one month, they now have (for $50) what loyal customers just paid $100 (or $149 for the one-time upgrade) for. Since one "gets to keep" what they paid for, this new marketing strategy is confusing (to say the least).
 
I have never seen a company "retroactively" charge for patches... so the above situation is concerning to ponder.

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#14
Seth Kellogg [Cakewalk]
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:03:54 (permalink) ☄ Helpfulby mettelus 2015/01/13 18:29:58
mettelus
My concern with "membership" is this situation... say someone upgrades at the 6 month point (like July) with say 3 patches released... 1) I would presume that the patches are included in the upgrade for them? and 2) if they pay-by-month and only buy one month, they now have (for $50) what loyal customers just paid $100 (or $149 for the one-time upgrade) for. Since one "gets to keep" what they paid for, this new marketing strategy is confusing (to say the least).
 
I have never seen a company "retroactively" charge for patches... so the above situation is concerning to ponder.




They may be jumping into the product later and getting the same features, but that's no different than the current upgrade/ownership model.

Users that only buy one month won't be able to use SONAR after 30 days. They will need an active membership to continue access to the program and updates. After 12 months of non-interrupted membership, they get to keep their software.

Best Regards,
Seth
#15
aidanodr
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:04:03 (permalink)
So Andrew,

I upgrade my Sonar X3 Producer to Platinum via the $149 one off payment.
 
- I get 1 year membership for the following 12 months?
- Once this time is up I then pay $14.99 Per Month from then on?
- Or I pay another $149 every year going forward?
- If I stop membership after the 12 months can I still use my Sonar Platinum? I assume no updates after that?
 
Aidan
#16
Willy Jones [Cakewalk]
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:06:19 (permalink)
mettelus
My concern with "membership" is this situation... say someone upgrades at the 6 month point (like July) with say 3 patches released... 1) I would presume that the patches are included in the upgrade for them? and 2) if they pay-by-month and only buy one month, they now have (for $50) what loyal customers just paid $100 (or $149 for the one-time upgrade) for. Since one "gets to keep" what they paid for, this new marketing strategy is confusing (to say the least).
 
I have never seen a company "retroactively" charge for patches... so the above situation is concerning to ponder.



If you only buy for one month, and then cancel SONAR will de-authorize in you'll be back in demo mode. To keep it all you need to either:
 
a) Pay 12 months up front
b) Make 12 consecutive monthly payments.
 
This is all explained on our membership page here: http://www.cakewalk.com/Products/SONAR/Membership

Willy Jones 
Cakewalk
#17
Andrew Rossa
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:07:00 (permalink)
mettelus
My concern with "membership" is this situation... say someone upgrades at the 6 month point (like July) with say 3 patches released... 1) I would presume that the patches are included in the upgrade for them? and 2) if they pay-by-month and only buy one month, they now have (for $50) what loyal customers just paid $100 (or $149 for the one-time upgrade) for. Since one "gets to keep" what they paid for, this new marketing strategy is confusing (to say the least).
 
I have never seen a company "retroactively" charge for patches... so the above situation is concerning to ponder.




If a customer pays for one month and then cancels or fails to pay, the program reverts to demo mode. If they complete 12 months, they no longer have to pay monthly and keep everything they received. They won't get any more updates though unless they opt back in and they'll have to complete another 12 months. 
 
Basically, our idea here is that if customers are getting value every month and real features and useful content, they will be happy. Happy customers is really what we want. 
#18
Andrew Rossa
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:08:36 (permalink)
aidanodr
So Andrew,

I upgrade my Sonar X3 Producer to Platinum via the $149 one off payment.
 
- I get 1 year membership for the following 12 months?
- Once this time is up I then pay $14.99 Per Month from then on?
- Or I pay another $149 every year going forward?
- If I stop membership after the 12 months can I still use my Sonar Platinum? I assume no updates after that?
 
Aidan


Yes, that sounds right. Except if you pay $149 up front, you will need to make a decision after 12 months of if you want to pay upfront or do it monthly. But you'll keep everything you received over that year. So basically you are getting X4 and X5 in one calendar year. 
#19
matt fresha
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:10:10 (permalink)
So is there any word on a potential release date? I'd like to know a timeframe so I can set aside the cash. :)
#20
theheliosequence
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:12:06 (permalink)
Hmmm... it says membership renewal after 12 months is $199 or $19.99 per month. I also notice that this version doesn't seem to be called Sonar X4, but as far as I could tell... Sonar 2015. I'm I to believe that Sonar will no longer have version upgrades, but just be constantly upgrading on the same platform or perhaps a yearly overhaul? Does that also mean that Sonar will basically be $200/year to continue using from here on out?
#21
RhemaSound
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:13:58 (permalink)
As an X3 Pro user, can I start on the monthly plan to convert to the yearly after the first month, or would I be stuck with the monthly model?  Also, is the new model because you are now using the Agile programing methodology?

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#22
aidanodr
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:14:46 (permalink)
So Andrew,
 
I upgrade my Sonar X3 Producer to Platinum via the $149 one off payment. I get 1 year membership for the following 12 months. My choices then are:
 
1. Stop subscribing,own the Platinum outright with updates ONLY up to that point
2. Continue subscription via another yearly sub of $149 or greater ( after intro offer ) in perpetuity 
3. Continue subscription via monthly sub of $14.99.
 
If one chooses option 3 could one dip in and out and get updates at that time and up to that time? Say, decide to just pay sub every two months or every 3 months skipping the months in between? So only sub for months where an update is seen as useful. 
 
Game dev software UNREAL ENGINE works this way - dip in / out
#23
rodreb
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:16:46 (permalink)
I'm ready! Take my money! Looks like a well thought out and sensible upgrade!



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#24
orhanproject
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:18:37 (permalink)
Overall mixed feelings, same as when adobe moved (forced) completely to CC (Im still on cs6)

1 - Didn't see anything about MELODYNE (ctrl+m) (i have the full version which works fine in x3e), will it still be available in platinum?

2 - still no overhaul on selected/active track highlighted, its still hard to see what track is active
3 - pattern tool, what is this? Clone stamp ala photoshop? name one occation where its useful :) whos idea/request was that?
post edited by orhanproject - 2015/01/13 18:31:50

my music: soundcloud/orhanproject
#25
Beepster
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:20:10 (permalink)
Well looky dat... you guys revamped Audiosnap and a couple other things I had been whining about. Haven't taken a super close look at everything yet (that's a LOT of stuff) but at first glance it looks like the general housekeeping and mainstay feature advancement many people have been asking for. Excellent. Not sure how but I guess I'll have to scrape up the $150 from somewhere.
 
One question... I notice an entry in regards to notation stuff. Is this a rework of the Tab, Notation view or is it the same?
 
Looks good guys, nice jerb. ;-)
#26
Greeny
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:21:57 (permalink) ☄ Helpfulby synthpulse 2015/01/14 19:04:52
This stinks. I shall be voting with my wallet, hello steinberg.
#27
Shambler
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:22:01 (permalink)
I like it!

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#28
Ryan Munnis [Cakewalk]
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:27:03 (permalink)
Greeny
This stinks. I shall be voting with my wallet, hello steinberg.


I sense a recurring theme starting here. Any chance you can share what aspect you're not a fan of? Maybe we can help to clarify? If not, the feedback would be helpful for us either way.

Ryan Munnis
Cakewalk
#29
Anderton
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Re: Introducing the new SONAR: New lineup, new features, plus membership 2015/01/13 18:27:37 (permalink) ☄ Helpfulby Del 2015/01/14 11:44:06
orhanproject
Overall mixed feelings, same as when adobe moved (forced) completely to CC (Im still on cs6) Didn't see anything about MELODYNE (ctrl+m) (i have the full version which works fine in x3e), will it still be available in platinum?



Yes, Melodyne will remain. But remember, the big advantage compared to Adobe is you get to keep stuff. If you want to upgrade, you upgrade. If you don't, you don't but you still get to keep what you paid for. Another big advantage AFAIC is you get new features when they're ready, not in accordance to an upgrade schedule.
 
But another advantage that hasn't really been emphasized is that rolling out and QAing one or two new program features at a time is much more straightforward than QAing 40 changes in a huge rollout. Also if there's an issue, it can be fixed more quickly.
 
I think this is pretty darn cool. Frankly, I think it's going to shake up the industry. The bar has now been set for a customer-centric ownership model instead of a company-centric rental ("subscription") model. 

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#30
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